About this role.
This full-time Category Manager role owns P&L performance, assortment, pricing, and marketing for Gopuff’s Home Care, Health & Wellness, and Lifestyle departments. The position manages supplier and distributor relationships, inventory availability, local assortment needs, and category growth strategies across the network. Candidates need at least five years of merchandising experience, strong CPG, financial planning, supply-chain, and Excel capabilities. The role operates in a fast-paced, entrepreneurial environment with substantial cross-functional collaboration and rapid decision-making.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
5/5Autonomy Level
4/5Communication Load
4/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
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Cover letter sample
Dear Hiring Team,
I am excited to apply for the Category Manager – Health & Wellness, Lifestyle role at Gopuff. With experience owning CPG category performance, assortment strategy, pricing, and supplier relationships, I can help build compelling selections that improve sales, availability, and margin.
I bring a data-driven approach to category planning, using customer insights, competitive pricing, and operational performance to make practical decisions across markets. I would welcome the opportunity to partner with Supply Chain, distributors, suppliers, and digital merchandising teams to deliver a strong customer experience in Gopuff’s fast-paced environment.
Thank you for your consideration; I look forward to discussing how my merchandising and commercial expertise can support Team Blue.
Sample interview questions
I would start with category sales, gross margin, unit velocity, in-stock rate, assortment penetration, and price competitiveness. I would segment results by market, customer behavior, and product class, then identify whether the opportunity is assortment rationalization, price adjustment, promotional support, or supply improvement. I would test changes in priority markets and scale actions that improve both customer value and contribution margin.
I use a structured scorecard that considers sales velocity, margin, consumer demand, differentiation, supply reliability, minimum order requirements, and strategic relevance. I combine syndicated and internal customer data with competitive research to validate the opportunity. For new items, I set success metrics and review periods so decisions to expand, adjust, or discontinue are evidence-based.
I would establish regular business reviews with clear scorecards covering fill rate, lead times, inventory health, pricing, promotions, and issue resolution. I focus negotiations on mutual value, such as assortment expansion, promotional funding, better terms, or improved service levels. When supply risk emerges, I communicate early, assess alternatives, and prioritize customer-critical items.
I evaluate competitive price indexes, elasticity, unit economics, customer value perception, and category margin targets before making a recommendation. Rather than applying broad changes, I distinguish known-value items from less price-sensitive products and consider market-level differences. I monitor results after implementation and adjust quickly if volume or margin performance does not meet expectations.
In a prior category-management situation, I would align stakeholders around a concise decision document: the customer problem, data, financial impact, operational constraints, options, and recommended action. I would identify the decision owner, set a deadline, and make trade-offs explicit. This keeps teams moving quickly while ensuring Supply Chain, Legal, suppliers, and merchandising partners understand their responsibilities.
The Category Manager for Home Care, Health & Wellness, and Lifestyle will be responsible for managing the P&L, assortment, pricing, and marketing of these departments across Gopuff’s network. We are looking for a seasoned Merchant with a proven track record of owning a CPG category who is an opportunistic and product-focused Merchant capable of partnering with cross-functional partners (ie. Supply Chain, Distributors, Suppliers, legal, and Digital Merchandising) to be a part of bringing to life a compelling assortment for our customers. A strong analytical background is imperative to be able to analyze data and pricing to influence strategy. It will be imperative that this person demonstrate the problem-solving and analytical skills necessary to thrive in a fast-paced and entrepreneurial environment. Gopuff takes pride in creative problem solving and in-person collaborating to make quick and informed decisions.
What We Offer
- Medical/Dental/Vision Insurance
- 401(k) Retirement Savings Plan
- HSA or FSA eligibility
- Long and Short-Term Disability Insurance
- Fitness Reimbursement Program
- 25% employee discount & FAM Membership
- Flexible PTO
- Group Life Insurance
- EAP through AllOne Health (formerly Carebridge)
Compensation:
- Gopuff pays employees based on market pricing and pay may vary depending on your location. The salary range below reflects what we’d reasonably expect to pay candidates. A candidate’s starting pay will be determined based on job-related skills, experience, qualifications, interview performance, and market conditions. These ranges may be modified in the future. Exceptions may be made for exceptional individuals. For additional information on this role’s compensation package, please reach out to the designated recruiter for this role.
- This role is eligible for a discretionary annual cash bonus and participation in Gopuff’s equity incentive plan.
- Base Salary Range: $100,000 – $125,000
Responsibilities:
Establish a deep understanding of the Gopuff app and retail store businesses, internal processes, and overall control label assortment
Responsible for selecting, pricing, and positioning of Home Care, Health & Wellness, and Lifestyle products
Work with Category Managers in developing category plans and strategies to improve product sales
Work with Suppliers and Distributor partners to maintain adequate inventory levels on all items across the network
Monitor performance across multiple classes and locations and use / analyze data to establish go-forward strategies
Utilize both internal and external data effectively to make smart and educated decisions to drive incremental sales
Build and maintain assortment strategies contingent with unique territory requirements in mind as it pertains to volume, size, distribution, and local trends
Conduct comp shop and pricing analysis both nationally and locally to ensure key product lines are represented effectively in all markets and margin targets are met
Stay updated on category trends and competitive market
Qualifications:
Bachelor’s degree required (Merchandising, Business, or Economics is a plus)
5+ Years of experience in Merchandising
Must have a significant knowledge of Merchandising, Financial Planning and overall Supply Chain
Capable of taking initiative, ownership and accountability for the business
Ability to react quickly with a strong sense of urgency
Affinity for using research, syndicated data, and consumer specific insights to inform creative and productive decision-making as it pertains to assortment and category management
Must possess a demonstrable ability to navigate a wide spectrum of product lines specific to our customer
Must have strong computer skills – proficiency with excel is required
Must be extremely detail oriented and organized
Must have effective communication skills, both written and verbal
Awareness of our current brand and product mix and initial insight to opportunities
Compensation
Additional Information
At Gopuff, we know that life can be unpredictable. Sometimes you forget the milk at the store, run out of pet food for Fido, or just really need ice cream at 11 pm. We get it—stuff happens. But that’s where we come in, delivering all your wants and needs in just minutes.
And now, we’re assembling a team of motivated people to help us drive forward that vision to bring a new age of convenience and predictability to an unpredictable world.
Like what you’re hearing? Then join us on Team Blue.
#LI-GOPUFF
Gopuff is an equal employment opportunity employer, committed to an inclusive workplace where we do not discriminate on the basis of race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or familial status, age, ancestry, disability, genetic information, or any other characteristic protected by applicable laws. We believe in diversity and encourage any qualified individual to apply.
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