About this role.
SiteMinder is hiring a full-time Business Development Manager to drive new customer acquisition across the DACH hospitality market. The role owns the complete sales cycle, from prospecting and territory planning through discovery, demonstrations, proposals, contract negotiation, and close. The successful candidate will maintain accurate CRM and forecast data, achieve frequent KPIs, and collaborate with onboarding, marketing, product, and customer success teams. Candidates need extensive consultative sales experience, hospitality or SaaS domain knowledge, fluent German at C2 level, professional English, and the ability to operate autonomously in a fast-paced remote setup.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
5/5Autonomy Level
4/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
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Cover letter sample
Dear Hiring Team,
I am excited to apply for the Business Development Manager, DACH role at SiteMinder. My full-cycle SaaS sales experience, consultative approach, and ability to build qualified pipelines would enable me to help hotel businesses realize measurable commercial value from SiteMinder’s platform.
I bring strong German-language business communication, disciplined CRM management, and the resilience needed to exceed ambitious targets in a fast-paced environment. I would welcome the opportunity to contribute to SiteMinder’s growth across DACH while developing trusted, long-term customer partnerships.
Thank you for your consideration.
Sample interview questions
I begin by segmenting the territory by property type, size, technology maturity, and potential commercial impact. I define target-account lists and persona-specific messaging, use a consistent outbound cadence, and track conversion rates by segment in the CRM so I can shift effort toward the highest-performing sources and opportunities.
I use discovery to understand the hotel’s current distribution model, revenue goals, operational constraints, and cost of inaction. I then connect the product’s capabilities to those specific outcomes, validate the value with relevant stakeholders, and propose a phased path that addresses both commercial and implementation concerns.
I maintain clear entry and exit criteria for every deal stage, log next steps immediately, and review pipeline health weekly against activity, conversion, and forecast metrics. I distinguish committed opportunities from upside opportunities based on verified customer intent, stakeholder alignment, timeline, and commercial process.
I acknowledge the concern, clarify whether it is about budget, value, risk, or timing, and return to the customer’s stated business objectives. Where appropriate, I quantify the likely impact of the current situation, reinforce differentiated value, and seek a mutually workable commercial or implementation path without discounting unnecessarily.
In a previous full-cycle sales role, I would describe a specific example using the situation, the customer’s challenge, the actions I took to engage stakeholders and tailor the solution, and the measurable result. I would also explain how I created follow-on opportunities and maintained the relationship after the initial close.
At SiteMinder we believe the individual contributions of our employees are what drive our success. That’s why we hire and encourage diverse teams that include and respect a variety of voices, identities, backgrounds, experiences and perspectives. Our diverse and inclusive culture enables our employees to bring their unique selves to work and be proud of doing so. It’s in our differences that we will keep revolutionising the way for our customers. We are better together!
What We Do…
We’re people who love technology but know that hoteliers just want things to be simple. So since 2006 we’ve been constantly innovating our world-leading hotel commerce platform to help accommodation owners find and book more guests online – quickly and simply.
We’ve helped everyone from boutique hotels to big chains, enabling travellers to book igloos, cabins, castles, holiday parks, campsites, pubs, resorts, Airbnbs, and everything in between.
And today, we’re the world’s leading open hotel commerce platform, supporting 50,000 hotels in 150+ countries – with over 130 million reservations processed by SiteMinder’s technology every year.
As a Business Development Manager you will be a key driver of new business growth across the DACH region, engaging and advising customers across various segments from small independent hotels and boutique properties to large hotel groups and travel tech partners. You will be joining and representing the leading AI technology platform redefining guest acquisition and hotel revenue management. You will be relied on not just to close new business but to strategically influence pipeline growth, long-term partnerships and commercial excellence.
We won’t throw you into the deep end – you’ll be trained on our products, industry and sales processes. We have a month-long sales training and onboarding program to make sure you are set up for success. You will be supported by a dedicated sales coach and a buddy, as well as your team leader, who will coach, guide and motivate you to achieve your professional goals.
We know that an attractive compensation package is a key motivator in sales. SiteMinder offers you not only this, but also a working environment that represents ambition, collaboration, self-development and customer-centricity. If you identify with our core values (We Hustle, We Come Together, We Grow, We Make Things Simple) and you are a sales hunter at heart and able to work at a fast pace, we want to hear from you!
What You’ll Do…
Lead full-cycle sales and business development: identify, engage and convert new prospects into customers.
Strategic territory and pipeline growth: define and execute strategic qualification routines, build segmented pipelines from your territory, and prioritise opportunities that deliver high value.
Consistently achieving sales KPIs and targets: work towards daily, weekly and monthly targets. Accountability will be important to help you succeed.
Trusted advisor engagement: conduct insightful discovery and product presentations, consulting on clients’ business and commercial goals, and present proposals to clients in a professional and confident manner. Negotiate contracts as required, maintaining a balance between optimal service and value for the client and SiteMinder’s profit margins.
CRM ownership & intelligence: maintain disciplined CRM practices to ensure pipeline, forecasts, reporting, and customer insights are accurate and actionable.
Collaborate across functions: partner with Onboarding, Marketing, Product and Customer Success teams to refine market messaging, feedback loops, and go-to-market strategies that will improve our competitiveness.
Representing the company: work with local industry groups and travel associations to promote SiteMinder’s products and brand. Attend key functions and events, support webinars and other tactical initiatives to raise brand awareness, requiring occasional travel to client locations to attend meetings with relevant managers.
What You Have…
Sales & business development experience: extensive experience closing deals with full-cycle responsibility, ideally across SaaS, hospitality technology, hotel operations, revenue management, or related commercial services.
Industry fluency: solid understanding of the hospitality value chain (hotel management, revenue strategy, guest acquisition…).
Consultative and outcome-focused sales skills: demonstrated ability to diagnose business needs, tailor solutions and influence decision-making with impact.
Remote-ready communication & autonomy: excellent verbal and written communicator, strong listener, adept at building rapport and driving processes without day-to-day supervision.
Resilience & growth mindset: high level of self-motivation, curiosity to learn continuously and openness to feedback and coaching.
Analytical and tech-savvy: strong proficiency with CRM and sales tools.
Fluent in German (min. C2) and professional proficiency in English.
Please send us your CV in English!
Our Perks & Benefits…
Remote setup
Equity packages for you to share in SiteMinder’s growth and successes
Investment in your personal growth
Uncapped commission that rewards overachievement
Excellence-driven, collaborative culture
Well-being initiatives
Referral bonus for bringing in new talent
Generous parental (including secondary) leave policy
Paid birthday, study and volunteering days off every year
Employee Resource Groups (ERG) to help you connect and get involved
Does this job sound like you? If yes, we’d love for you to be part of our team! Please send a copy of your resume and our Talent Acquisition team will be in touch.
When you apply, please tell us the pronouns you use and any adjustments you may need during the interview process. We encourage people from underrepresented groups to apply.
Does this job sound like you? If yes, we’d love for you to be part of our team! Please send a copy of your resume and our Talent Acquisition team will be in touch.
When you apply, please tell us the pronouns you use and any adjustments you may need during the interview process. We encourage people from underrepresented groups to apply.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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