About this role.
Acquia is seeking a Senior Product Marketing Manager to own positioning, messaging, launches, and feature-release support for its Cloud Platform and Drupal PaaS offering. The role targets technical buyers, including CTOs, CIOs, and CISOs, and requires credible hands-on or deep Drupal experience. This person will translate product capabilities and competitive intelligence into value-selling assets, field enablement, and launch activation. The position combines strategic narrative development with fast-paced execution, live demos, presentations, and cross-functional collaboration. It is a full-time remote role limited to the United States.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
5/5Autonomy Level
4/5Communication Load
5/5Salary analysis
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Core skills
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Cover letter sample
Dear Hiring Team,
I am excited to apply for the Senior Product Marketing Manager, Cloud Platform & Drupal role at Acquia. My product marketing experience combines technical positioning, launch leadership, competitive activation, and sales enablement for complex platform offerings.
I would bring a customer-focused approach to translating Drupal and cloud-platform capabilities into persuasive narratives, practical field assets, and compelling live presentations for technical decision-makers. I am also eager to apply AI-enabled workflows thoughtfully to accelerate execution while maintaining strategic rigor and message quality.
I would welcome the opportunity to help Acquia strengthen its Cloud Platform and Drupal go-to-market impact.
Sample interview questions
I would begin with customer research, win/loss insights, product differentiation, and competitive intelligence to identify each audience's highest-priority outcomes and risks. I would then create a clear core narrative supported by persona-specific value pillars, proof points, objections, and actionable sales plays.
I establish launch goals, target audiences, differentiated messaging, milestones, owners, and success metrics early. I align product, sales, customer success, demand generation, and content teams around a readiness plan, then measure adoption, pipeline influence, field feedback, and post-launch improvements.
A strong candidate should be able to discuss Drupal's open-source ecosystem, composability, content management strengths, development workflows, security considerations, and its role in enterprise digital experiences. They should connect those technical concepts to operational, business, and governance outcomes rather than relying on generic marketing language.
I translate raw intelligence into concise, usable tools such as battlecards, objection-handling guidance, differentiation statements, discovery questions, and proof-backed positioning. I validate these assets with sales teams, make them easy to find, and update them as market conditions and competitor messaging change.
I use AI to accelerate research synthesis, first drafts, content repurposing, launch checklists, and administrative work. Strategic decisions, technical validation, customer insight, and final message quality remain human-led, with clear review processes to ensure accuracy and brand alignment.
About Acquia
Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that engage customers, enhance conversions, and help businesses stand out.
Headquartered in Boston, MA, Acquia is a Great Place to Work-CertifiedTM company, is listed as one of the world’s top software companies by The Software Report, and is positioned as a market leader by the analyst community. We are Acquia. We are building for the future and we want you to be a part of it!
ABOUT THE ROLE
Reporting to the Director of Product Marketing for Platform & Drupal, the Product Marketing Manager owns the positioning, messaging, launches, and feature-release support for Acquia’s platform and Drupal solution, our PaaS plus Drupal offering for technical buyers (CTO, CIO, CISO). You turn product capability into the assets the field uses to win deals.
This role is a balance of strategy and fast paced execution but it is not an isolated content-production role. You decide where the message matters and make it sharp, and you use AI to handle the rest. You must have real Drupal experience; your credibility with this audience depends on it, and everyone on this team demos and presents on stage.
RESPONSIBILITIES
- Own positioning and messaging for the Cloud Platform and supporting products, from the narrative down to web pages, one-pagers, and solution briefs.
- Run launches end to end: messaging, assets, and field readiness.
- Own feature-release support across the PaaS portfolio.
- Support the competitive GTM: turn intel from Competitive & Market Intelligence into ready-to-use positioning, plays, and content. (They own the intel; you turn it into action.)
- Partner with the Drupal Evangelist and technical content lead on a cohesive content strategy, and pull that content into your GTM activation.
- Build sales enablement assets on a value-selling spine (Signal > Value > Action).
QUALIFICATIONS
- 5+ years in product marketing or a closely related role.
- Demonstrated Drupal experience (required): hands-on or deep exposure, enough to be credible with a technical audience.
- A strategist, not a content marketer. You think critically about the moments of impact and drive the positioning, rather than producing assets on a treadmill.
- AI-first ways of working. You use AI to move faster and automate low-value work, with a point of view on where it helps and where it doesn’t.
- Presentation and demo skills. Everyone here presents and demos on stage; you are compelling live, in front of the field, customers, or a conference room.
- Strong, clear writing that makes technical material persuasive.
- Reliable launch execution; you can manage multiple launches and deadlines in a fast-paced environment.
- Experience at a DXP, CMS, PaaS, or open-source company.
PREFERRED QUALIFICATIONS
- Participation in the Drupal community.
- Developer or technical-buyer marketing.
We are an organization that embraces innovation and the potential of AI to enhance our processes and improve our work. We are always looking for individuals who are open to learning new technologies and collaborating with AI tools to achieve our goals.
Acquia is proud to provide best-in-class benefits to help our employees and their families maintain a healthy body and mind. Core Benefits include: competitive healthcare coverage, wellness programs, take it when you need it time off, parental leave, recognition programs, and much more!
Final compensation will be commensurate with your experience and will be determined by a variety of factors, including city of residence, relevant skillset, and job-related knowledge.
Acquia is an equal opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veterans status or any other protected status or characteristic under federal, state or local law unrelated to the ability to perform the job.
Pay Range
$130,000—$150,000 USD
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