About this role.
Acquia is seeking a senior product marketing leader to own positioning, messaging, launches, and feature-release support for Acquia Source, an agentic SaaS CMS and DAM platform. The role translates product capabilities into value-based sales assets for marketing buyers and maintains competitive coverage across content and marketing-cloud categories. It requires 5+ years of product marketing experience, with direct CMS and DAM category expertise, strong launch execution, and excellent live presentation and demo skills. The successful candidate will use AI-first workflows, collaborate with demand generation and product evangelism partners, and communicate a clear strategic narrative rather than operate as a high-volume content producer.
Role DNA
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Job Complexity
4/5Pace & Pressure
5/5Autonomy Level
4/5Communication Load
5/5Salary analysis
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Core skills
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Cover letter sample
Dear Hiring Team,
I am excited to apply for the Sr. Product Marketing Manager, Acquia Source role. My product marketing background combines strategic positioning, differentiated messaging, and end-to-end launch leadership for SaaS products serving sophisticated marketing and digital-experience buyers.
I would bring a value-led approach to translating CMS and DAM capabilities into compelling field assets, competitive narratives, and customer-facing demonstrations. I am particularly drawn to Acquia's AI-native direction and would use AI thoughtfully to accelerate research, strengthen execution, and preserve focus on high-impact strategic decisions.
I would welcome the opportunity to help Acquia Source sharpen its market narrative, enable the field, and deliver successful launches.
Sample interview questions
I would begin with buyer research, win/loss insights, customer interviews, and competitive analysis to identify high-value problems that competitors address poorly. I would then turn those findings into a concise positioning framework linking Acquia Source capabilities to measurable marketing outcomes, validate it with sales and customers, and operationalize it through messaging, proof points, and enablement.
I define the target audience, customer problem, business objective, and launch tier first. I then align product, sales, demand generation, customer success, and communications around a single narrative, build the required assets and enablement, and establish success metrics such as pipeline influence, adoption, and sales readiness. After launch, I review performance and use the findings to improve follow-up campaigns and future releases.
A meaningful agentic strategy is grounded in a clear user objective, trusted context, defined actions, appropriate controls, and measurable business value. Basic automation may save steps, but it does not necessarily reason across context or execute coordinated tasks. I would communicate this distinction through concrete customer workflows, outcomes, and credible product proof rather than generic AI claims.
I would create a value-selling framework that connects customer signals to business value and recommended actions. This would include persona-specific talk tracks, discovery questions, competitive battlecards, objection handling, proof points, and demo paths that show how product capabilities improve marketing speed, governance, content performance, or digital-experience outcomes.
An effective demo starts with the buyer's real problem and follows a focused story rather than a feature tour. I would show the relevant workflow, explain why each capability matters, use credible customer context where possible, and close by connecting the experience to measurable outcomes. I would also tailor depth and language to the audience, whether executives, marketing practitioners, or technical stakeholders.
About Acquia
Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that engage customers, enhance conversions, and help businesses stand out.
Headquartered in Boston, MA, Acquia is a Great Place to Work-CertifiedTM company, is listed as one of the world’s top software companies by The Software Report, and is positioned as a market leader by the analyst community. We are Acquia. We are building for the future and we want you to be a part of it!
Career Exploration at Acquia
Our recruitment process is designed to empower you in making the most informed decisions. Acquia is committed to providing an inclusive, transparent, efficient, and educational interview experience that cultivates exploration into career opportunities at Acquia
You will discover the opportunity to grow your career here and learn from a global team that empowers you to exceed boundaries and achieve the extraordinary.
ABOUT THE ROLE
Reporting to the Director of Product Marketing for Source, the Sr. Product Marketing Manager owns the positioning, messaging, launches, and feature-release support for Acquia Source, our agentic SaaS CMS and DAM solution for marketing teams. You turn Source’s capabilities into the assets the field uses to win marketing buyers.
This role is a balance of strategy and fast paced execution but it is not an isolated content-production role. You decide where the message matters and make it sharp, and you use AI to handle the rest. Acquia Source is an AI-native product, so we expect you to be an AI-native marketer. We use AI to do the job better and faster, and everyone on this team demos and presents on stage.
RESPONSIBILITIES
- Own positioning and messaging for Source CMS and DAM.
- Run launches and feature-release support end to end.
- Maintain competitive coverage for the content and marketing-cloud category with support from our head of competitive intelligence
- Build AEO / AI-citation proof points and sales-play assets on a value-selling spine (Signal > Value > Action).
- Partner with the Source Evangelist (user-facing proof and technical content) and with Demand Gen.
QUALIFICATIONS
- 5+ years in product marketing or a closely related role.
- A strategist, not a content marketer. You think critically about the moments of impact and drive the positioning, rather than producing assets on a treadmill.
- AI-first ways of working. You use AI to move faster and automate low-value work, and you can tell real agentic strategy from automation in a dressed-up costume.
- Presentation and demo skills. Everyone here presents and demos on stage; you are compelling live, in a product demo, a customer session, or a conference talk.
- Strong, clear writing that turns product capability into marketing-buyer value, and reliable launch execution.
- Experience in CMS and DAM categories is a must
PREFERRED QUALIFICATIONS
- Working knowledge of AEO / GEO.
- Familiarity with Drupal and the Acquia product line
We are an organization that embraces innovation and the potential of AI to enhance our processes and improve our work. We are always looking for individuals who are open to learning new technologies and collaborating with AI tools to achieve our goals.
Acquia is proud to provide best-in-class benefits to help our employees and their families maintain a healthy body and mind. Core Benefits include: competitive healthcare coverage, wellness programs, take it when you need it time off, parental leave, recognition programs, and much more!
Final compensation will be commensurate with your experience and will be determined by a variety of factors, including city of residence, relevant skillset, and job-related knowledge.
Acquia is an equal opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veterans status or any other protected status or characteristic under federal, state or local law unrelated to the ability to perform the job.
Pay Range
$130,000—$150,000 USD
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