About this role.
This Account Executive role sells an AI-powered content marketing SaaS solution to SMB and mid-market customers. The successful candidate owns the full sales cycle, including prospecting, inbound conversion, discovery, closing, account expansion, renewals, and pipeline forecasting in HubSpot. The role requires consultative B2B selling skills alongside a practical understanding of SEO, content strategy, demand generation, and marketing ROI. It is a fully remote Canadian position for candidates in the Eastern Time Zone, with a high-activity environment and short-to-medium sales cycles.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
5/5Autonomy Level
4/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader CA market for similar roles.
Core skills
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Sample interview questions
I begin by clarifying the business outcome behind the request, such as organic traffic, qualified leads, pipeline contribution, or production efficiency. I then assess their current workflow, content performance, bottlenecks, stakeholders, and evaluation criteria before connecting relevant platform capabilities to the highest-priority gap.
I segment opportunities by fit, urgency, potential value, and next-step clarity. I use disciplined CRM updates, defined follow-up cadences, and qualification criteria to prioritize active opportunities while automating lower-value touchpoints and ensuring every qualified deal has a concrete mutual action plan.
I would establish a baseline for content production cost, publishing velocity, organic visibility, conversion performance, and internal effort. From there, I would quantify the expected impact of faster workflows, greater content consistency, and improved SEO execution, then align the business case to the buyer's revenue or efficiency objectives.
I would validate the concern and avoid positioning AI as a replacement for strategy or brand judgment. I would explain how structured workflows, human oversight, brand-aligned inputs, QA, and SEO guidance can help teams scale production while retaining quality, governance, and strategic control.
I forecast from verified deal evidence rather than optimism, including stakeholder alignment, defined pain, budget, decision process, timeline, and confirmed next steps. I regularly review deal stages, identify slippage risks early, and maintain clean HubSpot data so the forecast reflects current reality.
Brafton is one of the world’s leading content marketing firms, with offices in Boston, London, Toronto and Sydney. We aspire to continually raise the bar on what people consider “marketing content.” We create result-focused strategies and content to drive SEO, social engagement and leads for our clients. Our teams continuously build expertise across new media formats, including video, blogs, infographics and web design.
This is a fully remote, full-time opportunity open to candidates in Eastern Time Zone Canada.
Build the Future of AI-Powered Marketing
We’re not building another AI writing tool.
At contentmarketing.ai, we’re redefining how marketing teams create content — combining AI-driven workflows across research, writing, QA, and SEO with real strategic rigor. The result: scalable, brand-aligned content that actually performs.
Backed by 18+ years of digital marketing expertise, Brafton has evolved from a leading content agency into a SaaS-driven business serving clients in 125+ countries.
We’re now scaling — and we’re looking for commercially driven Account Executives who understand both sales and modern marketing.
The Role
This is a quota-carrying, revenue-driving role focused on new business acquisition and account growth across small and mid-sized businesses.
You will own the full sales cycle — from inbound and outbound opportunity generation through to close — while also driving expansion within your accounts.
This is a high-activity, high-impact role, but success isn’t just about volume — it’s about understanding marketing challenges and clearly demonstrating ROI to marketing and business leaders.
You’ll engage directly with stakeholders across marketing and leadership teams, translating their goals (traffic, rankings, leads, pipeline, revenue) into scalable content strategies powered by contentmarketing.ai.
You should be confident, consultative, and commercially focused — able to build trust quickly, challenge when needed, and close decisively.
What You’ll Own
Full-cycle sales: prospecting, inbound conversion, closing, and expansion
Managing a high volume of opportunities across SMB and mid-market accounts
Running efficient, insight-driven discovery focused on marketing goals and performance gaps
Translating marketing challenges (SEO, content production, lead generation) into clear, ROI-driven solutions for both marketing and business leaders
Positioning contentmarketing.ai as a faster, smarter way to scale content and improve marketing performance
Driving upsell and renewal opportunities within existing accounts
Maintaining disciplined pipeline management and accurate forecasting in HubSpot
Structuring and closing commercial agreements (contracts, MSAs, addendums)
What We’re Looking For
3 years of B2B sales experience in SaaS, digital marketing, or a similar space
Strong understanding of digital marketing concepts (SEO, content strategy, demand generation, or performance marketing)
Proven track record of hitting or exceeding quota in a high-volume sales environment
Experience managing multiple deals simultaneously with shorter sales cycles
Ability to engage credibly with marketing and business leaders and translate their goals into solutions
Comfortable running consultative sales conversations without overcomplicating the process
What Sets You Apart
You can speak the language of both marketers and commercial decision-makers
You connect product value directly to outcomes like traffic, leads, pipeline, and revenue
You balance speed with substance — moving deals forward while adding real insight
You build trust quickly and guide prospects toward decisions
You’re organized, detail-oriented, and disciplined in managing your pipeline
You bring energy, curiosity, and a strong desire to win
Why This Role
High-growth space: AI + marketing is scaling rapidly
Differentiated product: More than a writing tool — a structured content system
Real earning potential: Strong base + uncapped commission
Ownership: You control your pipeline and outcomes
Momentum: Join at a key stage of growth with real opportunity to scale with the business
Compensation
Additional Information
Benefits Include: Competitive Incentive plan, Health Savings Account, pension, paid vacation, flexible remote schedule, and more!
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