About this role.
NetBox Labs is seeking a Senior Manager, GTM Enablement to build and scale a hands-on revenue enablement function for technical B2B SaaS teams. The role owns onboarding, certification, sales plays, product-launch readiness, manager coaching, and KPI-driven program improvement across sales, customer success, and partners. This leader will translate complex network automation products into clear customer value and scalable field guidance. The position requires prior quota-carrying sales experience, strong technical aptitude, and practical deployment of AI-driven enablement tools. It is a highly visible, cross-functional role reporting to Revenue Operations with substantial latitude to design the operating model.
Role DNA
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Job Complexity
5/5Pace & Pressure
5/5Autonomy Level
5/5Communication Load
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Core skills
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Sample interview questions
I would begin by baselining current ramp metrics and interviewing successful sellers and frontline managers to identify the few behaviors that correlate with early pipeline creation and wins. I would create role-specific milestones covering product fluency, discovery, messaging, tools, call practice, and manager-led certification. I would then reinforce learning through deal-based coaching, conversation intelligence, and 30-, 60-, and 90-day checkpoints, measuring time to first qualified opportunity and first closed-won deal.
I partner with product management, product marketing, solutions engineering, and customers to understand the technical capability, buyer problem, operational impact, and proof points. I translate that information into a simple value narrative, discovery questions, role-based pain statements, objection responses, competitive guidance, and demo storylines. I validate the materials in live seller workflows and iterate based on deal feedback and adoption data.
I would establish a launch intake and readiness process with clear owners, audience segmentation, core messaging, required assets, and success measures. Instead of relying on a single training session, I would deliver updates in stages through short learning modules, manager coaching guides, office hours, deal support, and in-context content surfaced in the seller workflow. I would monitor adoption, call behavior, pipeline creation, and field feedback to identify gaps and release targeted reinforcement.
I would start with a specific field problem, such as slow content discovery, inconsistent messaging, or limited coaching capacity, rather than adopting AI for its own sake. I would select trusted knowledge sources, define governance and content ownership, pilot with representative users, and measure usage, search success, time saved, and deal-level outcomes. I would also train teams on appropriate use and regularly audit outputs so the system remains accurate, secure, and aligned with approved messaging.
I would align stakeholders around shared business outcomes such as faster ramp, stronger product adoption, improved conversion, and reduced sales-cycle friction. I would use a transparent operating cadence with clear decision owners, launch timelines, field-feedback loops, and concise performance reporting. By bringing evidence from customer conversations, seller behavior, and program metrics, I can make trade-offs visible and build trust through reliable execution.
About the Role
At NetBox Labs, we’re building the future of network automation. Our products power network and infrastructure management for thousands of organizations, from fast-growing startups to global Fortune 500 enterprises.
We’re hiring a Senior Manager, GTM Enablement to build and scale our enablement function. This is a hands-on role with real latitude to redesign how our go-to-market teams learn, ramp, and sell. You will own the full program, from seller onboarding and certification through launch readiness and ongoing reinforcement. It suits someone who would rather build a system than maintain a content library.
Reporting to Revenue Operations, this highly visible, hands-on role will partner across Sales, Product, Marketing, Partnerships, and Customer Success to ensure our go-to-market teams have the knowledge, content, tools, and training needed to execute at a high level. This role suits someone who has carried a number, loves learning technical products, and would rather build a system than maintain a content library. You’ll translate complex technical concepts into clear customer value and build scalable enablement from the ground up, helping our go-to-market teams confidently position new products and navigate technical buying cycles as NetBox Labs scales.
What You’ll Do
Own revenue enablement end to end for AE, SDR, SE, Customer Success, and partner-facing teams. Tailor delivery to each audience while holding one consistent product story.
Own seller ramp and certification. Design onboarding and certification paths that measurably shorten time to first deal, with structured reinforcement well past week one.
Turn product into sales-ready guidance. Partner with Product Marketing and Product Management to distill complex technical concepts into discovery frameworks, sales plays, objection handling, competitive battlecards, demo guides, and customer stories.
Operationalize product launches as a continuous motion. Deliver messaging updates, competitive insights, and new plays incrementally as the product evolves, not as one-time launch events.
Build AI-native enablement. Deploy AI-assisted content generation, conversation intelligence, and automated knowledge retrieval so sellers find the right content at the right moment in a live deal.
Partner with frontline revenue managers on coaching and reinforcement so enablement shows up as manager behavior in the field.
Define and track enablement KPIs including ramp time, content adoption, certification completion, seller confidence, and business impact. Improve the program against those numbers and field feedback.
What You’ll Bring
7+ years in Sales Enablement, GTM Enablement, or Sales Operations at a high-growth B2B SaaS company. Startup or open-source experience is a plus.
Prior experience as a quota-carrying seller, with a track record of personally moving deals through a technical sales cycle.
Strong technical aptitude and a track record building enablement for technical products and complex enterprise cycles. Familiarity with PLG, land-and-expand, and partner-assisted motions.
Exceptional writing and storytelling. You turn complex technical concepts into clear sales narratives and training that people actually use.
Hands-on experience deploying AI-driven enablement tooling in a live GTM environment, with measurable field adoption.
A builder who thinks in systems, and the cross-functional influence to drive alignment across Product, Marketing, Sales, and Customer Success without direct authority.
About NetBox Labs:
NetBox Labs helps companies build and manage complex networks. We help customers accelerate network automation by delivering open, composable products and supporting the network automation community.
NetBox Labs is the commercial steward of open source NetBox, the world’s most popular network source of truth, and Orb, the next-generation open source network observability platform. Our products include NetBox Enterprise, a fully supported self-managed NetBox with advanced features, and NetBox Cloud, a secure, scalable, and reliable SaaS edition of NetBox.
NetBox powers thousands of companies, and NetBox Labs is backed by investment from Notable Capital (formerly GGV), Grafana Labs CEO Raj Dutt, Flybridge, IBM, Salesforce Ventures, and Mango Capital.
Our culture and values:
We own and solve problems with high attention to detail.
Our open source contributors, users, customers & team are all part of our community. When our community wins, we win.
We prioritize simplicity and think twice before adding complexity
Clear communication helps keep our team aligned and collaborating smoothly.
NetBox Labs is proud to be an equal opportunity employer. We believe diverse teams build better software, and we welcome applicants of every race, color, religion, gender identity, sexual orientation, national origin, age, disability, and veteran status. If you need accommodation at any point in the process, just let us know.
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