About this role.
BetterHelp is seeking a mid-level Data Scientist to improve marketing efficiency using large-scale product and user-behavior data. The role focuses on causal inference, experiment analysis, Bayesian marketing mix modeling, and multi-touch attribution. The successful candidate will partner closely with marketing stakeholders to translate rigorous statistical findings into business decisions. It is a US-remote, full-time role operating on PST, with periodic travel to the San Jose office. The position offers a disclosed base salary of $130,000 to $160,000 plus potential performance bonus and benefits.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
4/5Autonomy Level
4/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
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Sample interview questions
I would first define the target population, conversion metric, treatment exposure, and decision horizon. When possible, I would use a randomized holdout or geo experiment; otherwise, I would select an appropriate quasi-experimental method such as difference-in-differences, matched controls, regression discontinuity, or synthetic control. I would test key assumptions, quantify uncertainty, evaluate incremental lift and cost efficiency, and clearly communicate limitations.
I would align channel spend, impressions, pricing, promotions, seasonality, product changes, and outcome data at a consistent time grain. The model would incorporate adstock and saturation transformations, priors informed by marketing knowledge, and controls for trend and external factors. I would validate it with holdout periods and incrementality experiments, then use posterior distributions to report channel contribution, ROI ranges, and budget-allocation scenarios.
Common pitfalls include peeking before the planned sample size, multiple-comparison inflation, sample-ratio mismatch, novelty effects, interference between users, and focusing on statistically significant but immaterial effects. I avoid these through pre-registration of hypotheses and metrics, power analysis, instrumentation validation, guardrail metrics, appropriate corrections, and reporting both effect sizes and confidence intervals.
I would lead with the business decision, such as whether to scale, pause, or redesign a channel. I would state the estimated incremental outcome in plain language, translate it into expected return or efficiency, and show the uncertainty range and main assumptions using a simple visual. I would keep methodological detail available for follow-up while making the recommendation and next experiment explicit.
I would validate the metric definition and data pipeline first, then segment the decline by acquisition channel, device, geography, new versus returning users, funnel stage, and time. I would compare the timing with releases, campaign changes, pricing, tracking updates, and seasonality, using statistical tests to distinguish meaningful shifts from noise. I would summarize likely drivers, quantify impact, recommend immediate mitigations, and propose targeted experiments or monitoring to confirm the cause.
Who are we and why should you join us?
BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service, providing affordable and convenient therapy across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there – as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution.
As a Data Scientist at BetterHelp, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. And as a mental health company, we take employee mental health just as seriously as we do our mission. We deeply invest in our team’s well-being and professional development, because we know that business and individual growth go hand-in-hand. At BetterHelp, you’ll carve your own path, make an immediate impact, and be challenged every day – with a supportive community behind you the whole way.
What are we looking for?
BetterHelp is looking for a Data Scientist to help us scale and increase our impact. You will use cutting-edge methods to optimize our marketing efforts. The ideal candidate would have experience analyzing large and complex data sets related to web products. You’ll be contributing to efforts in marketing inference, including our Marketing Mix Model and Attribution.
What will you do?
- Get insight from an enormous amount of data, and take a proactive role partnering with the marketing team in finding and testing data-driven ideas for improving our efficiency.
- Contribute to the development, implementation, and maintenance of our marketing models, including a Bayesian Marketing Mix Model and a Multi-Touch Attribution model.
- Monitor and analyze marketing uplift tests with statistical rigor, present the data and insights to the team, and drive marketing decisions.
- Look at complex problems and come up with testable models and algorithms that have measurable business impact.
- Enjoy great teamwork, have lots of fun, and take pride in building a world-class product that makes a difference in people’s lives.
What will you NOT do?
- You will NOT worry about “runway”, “cash left”, or “how much time we have until the next round”. We have the startup DNA but we’re fully backed and funded, all the way to success.
- You will NOT be confined to your “job”. You will get involved in product, marketing, business strategy, and almost everything we do.
- You will NOT be bogged down by office politics, ego, or bad attitude. Only positive, pleasure-to-work-with people are allowed here!
- You will NOT get yourself burned out. We work hard but we believe in maintaining a sustainable work/life balance. Really.
Can I work remotely?
Yes. We operate on PST and candidates in any time zone are welcome to apply. We ask employees to travel to our San Jose, CA office up to three times per year plus one company-wide offsite to collaborate in person and strengthen working relationships. Travel expenses are covered and reasonable accommodations are made for those under unique circumstances who cannot travel.
Requirements
- BSc/MA in a quantitative discipline such as Statistics, Math, Economics, Computer Science, Operations Research, or Engineering
- 3+ years of experience in a quantitative data analysis role involving user behavior (e.g. marketing, product, UI/UX) and large data sets
- Expertise in statistics, especially as it relates to hypothesis testing and experiment design
- Experience analyzing A/B tests as well as experiments with more advanced statistical methods like difference-in-difference, regression discontinuity, or other methods that deal with network effects or panel data
- Experience building predictive models and causal inference models
- Experience analyzing large and complex data sets to drive business insights and decisions
- Expertise in using tools like R and Python for data analysis
- Proven success supporting or making business decisions based on your data analysis
- Excellent communication skills, with experience simplifying complex topics and communicating technical ideas with non-technical audiences.
- Advanced experience with SQL
Bonus (Great to have but not required)
- Experience with Bayesian modeling methods
- Experience with Marketing Mix Models and Multi-Touch Attribution models
- Experience analyzing two-sided marketplaces
- Experience with B2C, marketplace products
- Experience with BI tools like Tableau and Looker
Benefits
- Remote work with regular in-person bonding experiences sponsored by the company
- Competitive compensation
- Holistic perks program (including free therapy, employee wellness, and more)
- Excellent health, dental, and vision coverage
- 401k benefits with employer matching contribution
- The chance to build something that changes lives – and that people love
- Any piece of hardware or software that will make you happy and productive
- An awesome community of co-workers
The base salary range for this position is $130,000 – $160,000. In addition to the base salary, this position is eligible for a performance bonus and the extensive benefits listed here (subject to eligibility requirements): Teladoc Health Benefits 2026. Total compensation is based on several factors – including, but not limited to, type of position, location, education level, work experience, and certifications. This information is applicable to all full-time positions.
At BetterHelp we thrive on difference and individuality, and as part of the Teladoc Health family, we are proud to be an Equal Opportunity Employer. We never have and never will discriminate against any job candidate or employee due to age, race, ethnicity, religion, sex, color, national origin, gender, gender identity, sexual orientation, medical condition, marital status, parental status, disability, or Veteran status.
Notice to Candidates:
BetterHelp has been made aware of fraudulent job postings and unaffiliated third parties posing as our recruiting team – please know that we have no affiliation or connection to these situations. We only post open roles on our career page (betterhelp.com/careers) or reputable job boards like our official LinkedIn or Indeed pages, and all official BetterHelp recruitment emails will come from the domain @betterhelp.com. Our commitment is to ensure a safe and transparent hiring experience for all candidates. We will never ask you for money, gift cards, or any form of payment during our hiring process, and we will never send money or checks to candidates. If you experience this, it is a scam.
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