About this role.
This Marketing Operations Manager role owns the daily administration, configuration, and reliability of a B2B marketing technology stack led by Pardot, Salesforce, GA4, 6sense, ZoomInfo, Webflow, and DataGroomr. The position is responsible for automation, lead scoring and routing, campaign assets, integrations, attribution, tracking governance, and database hygiene. It partners closely with Marketing, Sales, Revenue Operations, IT, and vendors to resolve data-flow issues and improve funnel visibility. The role also evaluates, implements, and documents AI-powered workflows for campaign execution, enrichment, content production, and reporting. It is a hands-on individual-contributor position requiring strong ownership in an evolving remote-first environment.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
4/5Autonomy Level
5/5Communication Load
4/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Sample interview questions
I would first review Pardot/Salesforce sync error queues, connector status, field mappings, required-field rules, automation rules, and recent configuration changes. I would isolate a sample of failed records, identify the common failure pattern, resolve or escalate the root cause, then validate the fix with controlled test records and document the incident.
I start by aligning with Sales and Marketing on the ideal customer profile, buying signals, disqualifiers, and lifecycle definitions. I assign scoring to behavioral engagement and grading to fit criteria, test thresholds against historical conversion data, establish routing rules, and revisit the model regularly based on pipeline and conversion outcomes.
I would define a tracking plan covering events, conversions, UTMs, naming standards, and ownership. I would audit tags and data streams, test events in debug tools, validate results against CRM campaign data where appropriate, and monitor for broken parameters, duplicate events, consent impacts, and unexpected attribution changes.
I use documented import controls, deduplication rules, normalization standards, validation checks, and recurring database-health audits. I also monitor sync errors and missing critical fields, remove spam and test records, establish clear ownership for data issues, and report quality trends so systemic problems are addressed rather than repeatedly corrected.
I would begin with a defined operational problem, such as campaign QA, enrichment, reporting, or content workflow efficiency, and identify measurable success criteria. After assessing data privacy, system compatibility, accuracy, cost, and human-review requirements, I would pilot the workflow, measure outcomes, document the process and controls, and scale it only after the results are reliable.
We are looking for a Marketing Operations Manager who brings strong operational instincts and the technical know-how to back them up. This is a hands-on role centered on running the day-to-day systems, processes, and workflows that keep our marketing engine running — with the ability to roll up your sleeves and configure, implement, and troubleshoot the tools that support it.
You will be the go-to person for our marketing tech stack — including Pardot, Google Analytics 4, and 6sense — and will work closely with Marketing, Sales, Revenue Operations, to ensure our processes are efficient, our data is reliable, and our programs are executing without friction.
As AI continues to reshape how marketing teams operate, you will also play an active role in identifying, testing, and operationalizing AI-powered workflows that improve efficiency and output. This role requires someone who is genuinely comfortable with ambiguity — a creative problem solver who can move forward without having all the answers and adapt quickly as priorities and tools evolve.
WHAT YOU’LL DO:
Serve as the day-to-day administrator for our core marketing platforms, Pardot (Marketing Cloud Account Engagement), Webflow, Google Analytics 4, 6sense, ZoomInfo and DataGroomr, ensuring each is properly configured, maintained, and performing as expected.
Implement and maintain Pardot automation rules, lead scoring and grading frameworks.
Manage ZoomInfo integration with Pardot and Salesforce, supporting data imports and ensuring contact and account data flows correctly across systems.
Configure and maintain GA4 data streams, event tracking, custom dimensions, conversion goals, and attribution reporting.
Build and maintain Pardot assets including forms, automation rules, email templates, and dynamic lists.
Manage data import needs, deduplication, and contact record hygiene.
Support the evaluation and onboarding of new marketing tools; maintain platform documentation and assist with vendor coordination.
Maintain Salesforce integration across marketing platforms, ensuring data flows, field mapping, and sync processes are accurate and reliable; conduct daily review of Pardot/Salesforce sync errors and resolve or escalate issues promptly.
Enforce lead tracking standards across all digital channels, ensuring UTM parameter consistency, source attribution accuracy, and full funnel visibility.
Identify and resolve data quality issues including duplicate records, missing fields, and sync errors between Pardot and Salesforce.
Monitor lead flow and funnel metrics, flagging anomalies and working cross-functionally to resolve gaps in tracking or conversion rates.
Own data privacy compliance operations including GDPR/CCPA removal requests.
Perform monthly database health checks including deduplication scans, removal of spam/test records, and overall list hygiene to maintain data quality.
Support ad hoc list and segmentation builds in Salesforce and Pardot for campaign audiences.
Conduct regular audits of tracking implementations, tag configurations, and data flows to ensure reporting accuracy.
Help lead the identification, evaluation, and implementation of AI-powered workflows that improve marketing operations, from content production and campaign execution to data enrichment and reporting automation.
Document and maintain AI workflow processes so the broader team can consistently leverage and build on them.
Serve as the primary marketing systems expert and point of contact for Sales, IT, and Revenue Operations teams.
Manage vendor relationships, renewals, and license governance across the marketing tech portfolio.
WHAT YOU’LL BRING:
Experience & Technical Skills
5+ years of hands-on experience in Marketing Operations, Revenue Operations, or Demand Generation role in a B2B environment.
Strong proficiency with our core technical ecosystem:
Pardot (Salesforce Marketing Cloud Account Engagement)
Salesforce CRM (marketing data flows, campaign tracking, and lead/contact management)
Google Analytics 4 (GA4) & Tag Management Systems
6sense (or comparable ABM/intent data platforms)
ZoomInfo (or comparable data enrichment tools and their integration with CRM/MAP systems. )
Proven experience managing lead scoring, grading, routing, and data hygiene frameworks.
Familiarity with building, documenting, and implementing modern AI-driven marketing workflows.
Certifications (Preferred)
Salesforce Certified Marketing Cloud Account Engagement (Pardot) Specialist or Consultant.
Google Analytics 4 Certification.
KEY MIDSET & SOFT SKILLS:
- Highly adaptable: comfortable operating in a fast-changing environment where priorities shift and not every process is fully defined.
Self-Directed Problem Solver: Thrives as an individual contributor, taking full ownership of projects from concept through resolution.
Detail-Oriented & Analytical: Relentless about data accuracy, system hygiene, and thorough documentation.
Translational Communicator: Able to translate complex technical architectures into actionable operational steps for cross-functional partners.
Compensation
In our commitment to salary transparency, we provide a compensation range for each role. The final offer will be dependent on various factors, including the candidate’s qualifications, relevant experience, and the organization’s budget. Our Talent Acquisition team will provide more information about the compensation package for this position during the interview process.
Please note that salary estimates provided by websites (LinkedIn, Glassdoor, etc.) and not by WorkWave may not accurately reflect the actual salary range for the position.
Additional Information
WHAT YOU SHOULD KNOW ABOUT US:
• We are laid back but buttoned up. We offer a casual work environment and remote work flexibility and have a passion for developing creative, innovative best in class solutions that directly contribute to the success of our customers
• We care deeply and deliver service and solutions that make a real difference in the lives of our clients and their businesses
• We openly accept others as they are and build strong partnerships based on trust
• Teamwork and collaboration is key to help our colleagues and customers solve their challenges
• Our team is energetic, fun, naturally inquisitive and eager to make an impact, we invite you to join us!
LOVE WHAT YOU DO, NO MATTER WHERE YOU DO IT:
• Join our Remote-First Global Work Community: WorkWave provides an innovative and dynamic remote-first Global Work Community that encourages growth, creativity, and collaboration. No matter what stage of your career or where you live, WorkWave is your place to be part of a global company with a startup feel, where your ideas matter and your growth is a priority.
A GLOBAL COMPANY WITH A LOCAL PRESENCE:
• We know that there are benefits of being in the office and working from home. WorkWave promotes a healthy work/life balance and provides employees with the flexibility of collaborating in the office or the option to work virtually if desired. Our teams are well versed at working collaboratively in a fully virtual environment.
• Our HQ is based at our state of the art home office in the historic Bell Works complex located in Holmdel Township, New Jersey. We keep our offices available to all to use when working remotely isn’t feasible, or to help with cross training, team building and/or brainstorming.
• We have employees in over 30 states, 7 countries and many regional offices – each with their own set of perks and opportunities to give back to the local community.
• Whether you work remotely or take advantage of one of our offices, you’ll find a community of WorkWavers that value diversity, and care deeply about our products, clients, our communities and each other.
RELAX, WE’VE GOT YOU COVERED:
• Employees can expect a robust benefits package, including health and dental and 401k with company match
AND BEYOND…
• Find your perfect work/life balance with our Flexible Time Off policy or generous PTO plan (role dependent) and paid holidays
• Up to 4 weeks paid bonding leave
• Tuition reimbursement
• Robust Employee Assistance Program through TotalCare offering free counseling 24/7/365, plus financial counseling, legal guidance, adoption assistance services and much more!
• 24/7 access to virtual medical care with Teladoc
• Quarterly awards based on peer nominations
• Regional discounts and perks
• Opportunities to participate in charitable events and give back to the community
GROW WITH US:
• We understand the impact of attracting and keeping top talent and reward intellectual curiosity and a thirst for personal and professional growth
• Encouraging our employees that already have an intimate knowledge of and passion for our products to apply for other roles within our walls just makes sense!
• Our employees have access to extensive video libraries for soft skill and role specific training available 24/7 and live trainings are provided throughout the year
JOIN OUR WINNING TEAM!
• 10 Time winner of Best Place to Work in New Jersey by NJBiz!
• WorkWave has been recognized with multiple awards for its outstanding products, growth and culture, including the Inc. 5000, SaaS Award, IT World Awards, Globe Awards, Silver Stevie Award for Employer of the Year, and Best Place to Work Inc. Magazine
• Recently named one of The Software Report’s 3rd annual list of the Top 100 Software Companies of 2022 (worldwide!)
We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, age, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status: Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At WorkWave, we are dedicated to building a diverse, inclusive and authentic workplace, so if you feel like you could make a great impact in this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may just be the right candidate for this or other roles!
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