About this role.
ChargePoint seeks a hands-on Marketing Manager to establish and operate its European marketing function. The role owns field programs, trade shows, customer and partner events, webinars, email nurture, localized campaigns, and performance reporting. The manager will partner closely with European sales to generate pipeline and accelerate opportunities across regional markets. This is an autonomous, startup-like position that requires English plus another major European language and regular travel across Europe. The role can grow into building a regional marketing team over time.
Role DNA
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Job Complexity
4/5Pace & Pressure
5/5Autonomy Level
5/5Communication Load
5/5Salary analysis
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Core skills
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Cover letter sample
Dear Hiring Team,
I am excited to apply for the Marketing Manager - Europe role at ChargePoint. My background in hands-on B2B field marketing, integrated campaign execution, and close sales partnership aligns well with the opportunity to build regional pipeline across European markets.
I would bring a practical, data-driven approach to producing events, webinars, email nurture programs, and localized content while coordinating effectively with international stakeholders. I am particularly motivated by the chance to help accelerate EV adoption and establish a scalable European marketing engine.
Thank you for your consideration; I would welcome the opportunity to discuss how I can contribute to ChargePoint's growth.
Sample interview questions
I start by aligning with sales on target accounts, pipeline stages, and the specific commercial objective. I then build an integrated program around the audience, such as an account-focused event, localized email sequence, partner activation, and sales follow-up plan. I track registrations, engagement, meetings created, opportunities influenced, and pipeline contribution, then use results to refine future activity.
I use a repeatable localization workflow that preserves global positioning while adapting language, proof points, regulations, and market context for each audience. AI tools can accelerate translation, content variations, and initial research, but I would use local reviewers and performance data to protect quality and relevance. This approach enables speed without treating European markets as interchangeable.
For a regional webinar, I would define the audience and conversion goal first, develop a compelling topic with sales and subject-matter experts, coordinate speakers, and create a multi-channel promotion plan. After the event, I would segment attendees by engagement, deliver relevant follow-up content, and equip sales with clear next actions. I would measure attendance quality, meetings, opportunity influence, and pipeline rather than relying only on registration volume.
I prioritize work based on expected pipeline impact, strategic account alignment, timing, cost, and execution capacity. I maintain a transparent regional marketing calendar and regular planning cadence with sales and global teams so trade-offs are explicit. For lower-value requests, I look for scalable templates, partner support, or automation rather than allowing ad hoc activity to displace priority programs.
I would report both leading and business-impact metrics. Leading indicators include target-account engagement, registrations, attendance, content engagement, and meetings; impact metrics include opportunities created or influenced, pipeline value, conversion rates, cost per opportunity, and event ROI. I would present results by market and program type, explain assumptions clearly, and recommend where to increase, change, or stop investment.
About Us
With electric vehicles expected to be nearly 30% of new vehicle sales by 2025 and more than 50% by 2040, electric mobility is becoming a reality. ChargePoint (NYSE: CHPT) is at the center of this revolution, powering one of the world’s leading EV charging networks and a comprehensive set of hardware, software and mobile solutions for every charging need across North America and Europe. We bring together drivers, businesses, automakers, policymakers, utilities and other stakeholders to make e-mobility a global reality.
Since our founding in 2007, ChargePoint has focused solely on making the transition to electric easy for businesses, fleets and drivers. ChargePoint offers a once-in-a-lifetime opportunity to create an all-electric future and a trillion-dollar market.
At ChargePoint, we foster a positive and productive work environment by committing to live our values of Be Courageous, Charge Together, Love our Customers, Operate with Openness, and Relentlessly Pursue Awesome. These values guide how we show up every day, align, and work together to build a brighter future for all of us.
Join the team that is building the EV charging industry and make your mark on how people and goods will get everywhere they need to go, in any context, for generations to come.
Reports To
Senior Director – International Marketing & Strategy
What You Will Be Doing
ChargePoint is building its marketing engine in Europe from the ground up. As the dedicated marketing hire in the region, you will work closely with the European sales team to generate pipeline, execute events, and lay the foundation for a high-impact marketing function in a fast-growing market.
This is a hands-on execution role where you will own delivery end-to-end. Rather than creating strategy for others to execute, you will be directly responsible for bringing campaigns to life—whether that’s booking venues, running webinars, building email sequences, or measuring results. Reporting to the Sr. Director of International Marketing, you will serve as the primary marketing operator in Europe with the opportunity to shape ChargePoint’s presence across the region and build a team over time.
Key responsibilities include:
- Planning and executing field marketing programs across Europe, including trade shows, customer events, roundtables, partner events, and roadshows
- Running regional webinars and digital events end-to-end (topic development, speaker coordination, promotion, and follow-up)
- Partnering directly with the European sales team to support account-level marketing efforts that help open opportunities and accelerate deals
- Localizing and adapting global campaigns, content, and messaging for European markets using AI tools to scale across languages efficiently
- Building and managing regional email campaigns, landing pages, and nurture programs in collaboration with demand generation teams
- Managing relationships with local event organizers, media contacts, and agency partners
- Owning the European marketing calendar and aligning with global teams on launches, announcements, and campaigns
- Tracking and reporting on campaign performance, event ROI, and pipeline contribution to demonstrate impact and drive further investment
What You Will Bring to ChargePoint
- Proven B2B field marketing experience within European markets, including hands-on ownership of events, vendors, and campaigns, preferably within the EV Industry
- Fluency in English plus at least one additional major European language (e.g., German, French, or similar)
- Comfort operating as a team of one in a startup-like environment, with strong resourcefulness and self-direction
- A collaborative, results-driven approach to working with sales teams, with a clear understanding of how marketing contributes to revenue goals
- Strong organizational skills and attention to detail, with the ability to manage multiple campaigns, events, and stakeholders across regions
- Willingness to travel regularly across Europe to support field marketing activities
- A builder mindset with enthusiasm for creating processes, programs, and ultimately a team from the ground up
Requirements
- Hands-on experience executing marketing programs across multiple European markets
- Demonstrated ability to partner closely with sales to drive pipeline and measurable business outcomes
- Proficiency in using AI tools to accelerate marketing execution (e.g., content creation, translation, campaign analysis, event planning)
- Experience managing end-to-end campaign execution including events, webinars, email, and digital programs
- Strong communication skills and ability to coordinate across international stakeholders and time zones
- Ability to operate independently in a fast-paced, high-growth environment without an established regional marketing infrastructure
Location
UK, France, Munich, Amsterdam
#LI-KD1
We are committed to an inclusive and diverse team. ChargePoint is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.
If there is a match between your experiences/skills and the Company needs, we will contact you directly.
ChargePoint is committed to fostering an inclusive workplace that welcomes and supports all qualified individuals. In alignment with this commitment, we ensure that persons with disabilities are provided with reasonable accommodations throughout the employment process.
If you need a reasonable accommodation to participate in the application or interview process, to perform essential job functions, or to access any other benefits and privileges of employment, please contact us at accommodations@chargepoint.com.
ChargePoint is an equal opportunity employer.
Applicants only – Recruiting agencies do not contact.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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