About this role.
Anagram is hiring its first marketing leader to establish the full marketing function for its Series A cybersecurity awareness SaaS business. The role owns positioning, product marketing, demand generation, content, website conversion, AI-search visibility, PR, executive thought leadership, customer advocacy, and HubSpot operations. Working directly with the CEO and COO, the hire will create strategy while personally executing high-impact programs that generate qualified pipeline. This is a broad, highly autonomous founding role suited to a hands-on marketer experienced with enterprise buyers and fast-moving startups.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
5/5Pace & Pressure
5/5Autonomy Level
5/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Sample interview questions
I would begin with customer, sales, and competitive discovery to validate personas, buying triggers, objections, and differentiators. I would then establish core messaging, baseline funnel metrics, and a focused quarterly plan that pairs fast conversion improvements with one or two scalable demand-generation experiments.
I would build a structured advocacy program that identifies outcome-driven stories, gathers stakeholder quotes, and secures approvals for case studies and reviews. I would repurpose each approved story across sales collateral, web pages, nurture programs, social content, PR pitches, and relevant vertical campaigns.
I would track qualified organic and paid traffic, conversion rates to demo, lead quality, marketing-sourced and marketing-influenced pipeline, opportunity conversion, sales-cycle impact, and cost efficiency by channel. The reporting would connect activity to pipeline and revenue rather than relying on traffic or lead volume alone.
I would audit lifecycle stages, data quality, attribution, routing, lead scoring, and sales handoffs before implementing a minimal reliable operating model. From there, I would launch segmented nurture paths, dashboard funnel performance, and continuously refine scoring based on conversion data and sales feedback.
I would retain the bold voice while grounding claims in credible customer outcomes, clear category insight, and buyer-relevant proof. The goal is to be memorable without being careless: use a distinctive point of view to earn attention, then use evidence and practical guidance to build trust with CISOs.
About Anagram
Anagram builds lasting awareness by teaching people to see, think, and act differently in an always-changing security landscape. Instead of boring videos and pointless quizzes, we have puzzles, simulations, and an AI companion that coaches people in real time. We do more than check boxes. We change behavior by making ongoing security second nature. Fortune 500 companies like Disney, Kraft, and Pfizer use us because their employees actually absorb our training.
We’re a Series A cybersecurity SaaS company with a bold brand, an impressive customer list that includes household names across retail, pharma, entertainment, and tech, and zero marketing infrastructure. We need someone to build it.
This is the first marketing hire at Anagram. You’ll work directly with the CEO and COO to figure out what moves the needle, then go build it. The foundation is already here – a fresh rebrand, a strong product, an extraordinary set of customer logos, and a CEO with a real point of view and a story worth telling.
What’s missing is the person to turn all of that into a marketing machine. What you’ll bring is the expertise to know what to build, the creativity to build it, and the ability to get it done.
We’re looking for someone who can build a marketing function from scratch and own every part of it
- Turns our product into a story sales can actually use. You build the messaging foundation – who we’re selling to, why they should care, how we’re different from our competitors – and translate it into the materials that help our AEs and BDR close deals.
- Builds inbound from zero. We’ve been 100% outbound. You figure out what’s going to pull buyers to us, build those programs, and drive demo requests up quarter over quarter.
- Creates content that earns trust and captures leads. You develop the assets (blogs, research, guides, tools, webinars) that make CISOs want to engage with us before they’re ready to buy.
- Makes our website work as a conversion tool. Traffic without a clear path to a demo is just vanity. You make sure every page, landing page, and CTA is earning its keep.
- Gets Anagram surfaced in AI search. CISOs are increasingly finding vendors through AI. You make sure Anagram shows up in those answers.
- Makes our Founder & CEO the go-to voice in security awareness. He has a story worth telling. You figure out the right channels and formats – conferences, podcasts, bylines, LinkedIn – and make sure the right people hear it.
- Makes our Founder & CEO the first call when security news breaks. When a major breach hits the news or a CISO is looking for a take, our Founder & CEO should be the person journalists and analysts call.
- Makes our customer logos do real work. We have household names across retail, pharma, entertainment, tech, etc. on our customer list. You build the case studies, pull the quotes, get the G2 and Gartner Peer Insights reviews, and turn all of it into social proof that shows up everywhere a buyer might be doing their research.
- Makes HubSpot actually useful. Right now it’s set up. You make it hum – lead scoring, attribution, nurture, pipeline reporting, and clean handoffs to sales.
- Nice to have: background in cybersecurity or adjacent industries and familiarity with the enterprise security buyer.
It’s probably not the right fit if you prefer
- A fully defined marketing plan handed to you. You’ll get strong context, a solid brand foundation, and engaged leadership – but the strategy is yours to build.
- Depth over breadth. You’ll move between product marketing, content, PR, sales enablement, and founder support regularly.
- Playing it safe. Our brand is bold and irreverent on purpose. We’re trying to stand out in a space that’s historically been beige.
Compensation
We have a generous pool of equity for future team members.
See additional benefits below.
Additional Information
Working at Anagram
We’re a fully remote startup that values deep work and flexible collaboration.
Values
Move fast, adapt: Jump in, make decisions, break things, fix them, and learn. If something doesn’t work, toss it and move on. Progress over perfection — we’re always growing.
Ego-free zone: No jerks, no drama. Every voice on the team matters. We deliver results, embrace failures, celebrate wins, and make magic happen together.
Own it: See a problem? Fix it. Idea? Pitch it. Question? Ask it. Everyone has the power and responsibility to make us better. This isn’t a place for passengers.
How We Work
No timesheets: Results matter, schedules don’t. Work when it’s right for you.
Real-time feedback: Immediate, clear, and constructive. Growth shouldn’t wait.
With kindness: Respect others, communicate with care, assume good intent.
Fully remote: Work where you work best. Twice a year, we meet in person.
Benefits
Flexible PTO: Take time when you need it, federal holidays and Dec 24–Jan 1.
Optional Fridays: No internal meetings. Work or recharge as needed.
Healthcare: Medical, dental, and vision provided.
Parental leave: Time off for life’s biggest moments.
Equity: Own a piece of what we’re building.
401(k) matching: Save for the future with company matching.
Stipends: Office setup, remote work, and learning support.
We are an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or genetic information. We provide reasonable accommodations for individuals with disabilities.
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