About this role.
GoDaddy is hiring a remote Commerce Lifecycle Marketing Manager based in British Columbia or Ontario, Canada. The role owns lifecycle email campaigns from strategy, briefing, copy and creative direction through build, QA, deployment, and performance optimization. It requires deep experience with marketing automation—preferably Salesforce Marketing Cloud—plus SQL-based audience management and campaign measurement. The manager will partner across Product, Product Marketing, Design, Analytics, and Engineering to improve conversion, retention, revenue, and deliverability through experimentation. This is a senior individual-contributor marketing role with substantial ownership of campaign quality and business outcomes.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
4/5Autonomy Level
5/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader CA market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Sample interview questions
I would explain the business objective, target audience, journey design, messaging approach, build and QA process, launch plan, and results. I would cite metrics such as conversion rate, incremental revenue, retention, click-through rate, unsubscribe rate, and deliverability, then describe the optimization actions taken.
I use SQL to create and validate audience segments, join customer and behavioral data, identify exclusions and suppressions, check record counts, and prepare measurement-ready datasets. Before deployment, I validate logic with sample records and reconcile totals against source data to reduce targeting errors.
I would first diagnose performance by audience, trigger, device, deliverability, creative, and funnel stage. I would prioritize hypotheses such as improving segmentation, timing, offer relevance, message hierarchy, or landing-page alignment, then run controlled tests and scale only improvements with meaningful results.
I establish a clear brief, decision owners, milestones, and a documented QA checklist early in the process. I use reusable templates and preflight reviews for links, rendering, personalization, data logic, suppression rules, and tracking so the team can move quickly without compromising customer experience.
I align partners around the customer problem, desired behavior, success metrics, responsibilities, and launch timeline. I communicate concise briefs and regular status updates, use data to resolve tradeoffs, and share post-launch insights so each team understands both the result and the next experiment.
Location Details: Remote, Canada – British Columbia or Ontario
At GoDaddy the future of work looks different for each team. Some teams work in the office full-time; others have a hybrid arrangement (they work remotely some days and in the office some days) and some work entirely remotely.
This is a remote position, so you’ll be working remotely from your home. You may occasionally visit a GoDaddy office to meet with your team for events or meetings.
What you’ll get to do…
- Own lifecycle email campaigns end‑to‑end, setting strategy and acting as a thought partner to define objectives, target audiences, segmentation, and messaging
- Lead brief development, copywriting, and creative direction, and drive execution across build, QA, launch, and post‑campaign analysis for continuous optimization
- Build and deploy campaigns in SFMC, including data extensions, dynamic/ personalized content, and basic automations
- Use basic SQL to define, validate, suppress, and measure audiences, ensuring accurate targeting and measurement readiness
- Partner closely with Product, PMM/GTM, Design, Analytics, and Engineering to translate business goals into effective briefs, launches, performance insights, and an experimentation roadmap
Your experience should include…
- 6+ years of experience in email/ lifecycle marketing, building campaigns from the ground up using a marketing automation platform (preferably Salesforce Marketing Cloud) for US audiences
- Proven end‑to‑end ownership from concept to launch (brief → copy/creative → build → QA → deploy), with strong project management and stakeholder communication skills
- Strong copywriting, creative direction, and lifecycle marketing strategy mindset to deliver high‑quality, high‑performing email campaigns
- Working knowledge of SQL for audience selection and validation (joins, aggregations, suppression, data QA)
- Analytical and experiment‑minded, with the ability to define success metrics, interpret results (conversion, revenue, retention, CTR, deliverability), and turn insights into clear actions
You might also have…
- Experience in MessageGears
- Experience in the payment processing or e-commerce industry
We’ve got your back… We offer a range of total rewards that may include paid time off, retirement savings (e.g., 401k, pension schemes), bonus/incentive eligibility, equity grants, participation in our employee stock purchase plan, competitive health benefits, and other family-friendly benefits including parental leave. GoDaddy’s benefits vary based on individual role and location and can be reviewed in more detail during the interview process.
We also embrace our diverse culture and offer a range of Employee Resource Groups (Culture). Have a side hustle? No problem. We love entrepreneurs! Most importantly, come as you are and make your own way.
We encourage you to apply even if your experience or skillset doesn’t align perfectly with every requirement. We value a wide range of backgrounds and transferable skills, and we are excited to support learning and growth.
About us… GoDaddy is empowering everyday entrepreneurs around the world by providing the help and tools to succeed online, making opportunity more inclusive for all. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights, and people to transform their ideas and personal initiative into success. To learn more about the company, visit About Us.
At GoDaddy, we know diverse teams build better products—period. Our people and culture reflect and celebrate that sense of diversity and inclusion in ideas, experiences and perspectives. But we also know that’s not enough to build true equity and belonging in our communities. That’s why we prioritize integrating diversity, equity, inclusion and belonging principles into the core of how we work every day—focusing not only on our employee experience, but also our customer experience and operations. It’s the best way to serve our mission of empowering entrepreneurs everywhere, and making opportunity more inclusive for all. To read more about these commitments, as well as our representation and pay equity data, check out our Diversity and Pay Parity annual report which can be found on our Diversity Careers page.
GoDaddy is proud to be an equal opportunity employer. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements. Refer to our full EEO policy.
Our recruiting team is available to assist you in completing your application. If they could be helpful, please reach out to myrecruiter@godaddy.com.
GoDaddy doesn’t accept unsolicited resumes from recruiters or employment agencies.
Compensation & Benefits
What We Offer:
Working at GoDaddy offers many benefits, including competitive pay, generous time off, parental leave, healthcare, retirement savings program, and much more. Offerings vary by location.
This role may be eligible to participate in GoDaddy’s equity plan. All roles are generally eligible for the following benefits: health, dental, and vision insurance, life insurance, critical illness, AD&D, health care spending account, employee assistance program, paid sick time, paid personal time, paid parental leave, remote work options, paid holidays, paid Wellness days, employee stock purchase plan; and other benefits in accordance with GoDaddy’s benefit plans and applicable law.
The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.
Please note:
- AI will not be used to screen, assess or select applicants other than as set out in the details in the application below.
- This job posting relates to an existing vacancy.
Compensation
In addition to the salary range below, the role may be eligible to participate in a discretionary cash bonus scheme that pays 10% of base salary based on individual and company performance.
Canada:
$101,500—$152,500 CAD
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