About this role.
Picsart is hiring a full-time, 12-month contract User Acquisition Specialist to manage and optimize paid mobile acquisition and retargeting campaigns. The role covers major paid channels including Meta, TikTok, Snapchat, Google Ads, and Apple Search Ads, with a focus on testing, attribution, creative iteration, and ROI improvement. The specialist will analyze funnel and subscription metrics, recommend budget allocation changes, and collaborate closely with acquisition, social, content, and creative stakeholders. Success requires hands-on media-buying experience, strong quantitative judgment, and the ability to operate independently in a fast-moving growth environment.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
5/5Autonomy Level
4/5Communication Load
4/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Sample interview questions
I would assess performance across the full funnel, starting with spend, installs, CPI, CTR, and conversion rate, then connecting acquired users to subscription conversion, retention, LTV, and ROAS. I would use consistent attribution windows and compare results against channel-specific benchmarks and marginal-return expectations.
I would form a clear hypothesis, isolate a small number of variables such as hook, format, audience, or value proposition, and ensure enough budget and time for meaningful results. I would document outcomes in a creative repository, scale validated winners, and use insights to define the next testing cycle.
I would segment the decline by channel, campaign, audience, geography, creative, placement, and cohort to identify the source. Depending on the findings, I would reduce inefficient spend, refresh fatigued creative, adjust targeting or bidding, validate attribution, and reallocate budget toward segments with stronger incremental returns.
I use a prioritization framework based on expected impact, confidence, effort, and urgency. I move quickly on reversible optimizations while preserving clean experiment design for strategic decisions, and I communicate assumptions, results, and next steps clearly to stakeholders.
I compare platform-reported results with mobile measurement partner and internal cohort data to understand discrepancies and downstream quality. This allows me to optimize toward metrics that better reflect durable subscriber value rather than relying solely on last-click or short-window platform outcomes.
Please note that this is a Full-Time Contractor (12-month contract) – you’ll have the flexibility to work remotely, with the option to join us in the office whenever you’d like!
Picsart is on a mission to empower the creator in everyone. We’re seeking a User Acquisition Specialist (Contractor) with exceptional data analytical skills to drive our paid acquisition and targeting efforts. You’ll be instrumental in testing, experimenting, analyzing, and optimizing our campaigns to accelerate growth.
How You’ll Make an Impact
- Strategize & Execute: Launch, manage, and optimize user acquisition (UA) and retargeting campaigns across a diverse range of paid channels, including Meta (Facebook, Instagram), TikTok, Snapchat, Google Ads, and Apple Search Ads, and more.
- Analyze & Optimize: Conduct in-depth analysis of campaign performance, identifying trends and providing actionable recommendations to enhance ROI, subscriber rates, and overall growth.
- Experiment & Learn: Design and implement rigorous testing strategies to uncover insights around creative performance, targeting effectiveness, tactical approaches, and channel efficiency.
- Budget Management: Collaborate with the Head of Acquisition to manage budget allocations and pacing to maximize impact.
- Creative Collaboration: Partner with social, content, and creative teams to develop new concepts and iterate on winning creatives. Manage the creative pipeline and maintain a comprehensive UA creative repository.
What You’ll Bring
- 2+ years of experience in performance marketing, ideally in a mobile-first or subscription-based business.
- Experience with scaling paid campaigns with >$1M monthly budget responsibility.
- Knowledge of key UA metrics (e.g., CTR, CR, CPI, ROAS, LTV) and familiarity with various attribution models and tracking methodologies (AppsFlyer experience is a plus).
- Understanding of Google Ads, Apple Search Ads, TikTok and Facebook Ads, coupled with hands-on experience in media buying across various UA channels.
- A highly motivated self-starter with strong project management, prioritization, and hands-on execution skills.
- Exceptional attention to detail, superior problem-solving abilities, and an inherently analytical mindset.
- Outstanding written and verbal communication skills, enabling effective collaboration across teams.
Good To Have
- A strong background in data analytics and/or engineering is highly preferred, with demonstrated experience in quantitative analysis and experimental design.
#LI-NA1
What we seek and value most in our candidates
Professionalism in both soft and hard skills; motivation to grow, learn and share, positive attitude, flexibility, transparency, ownership and the most important – passion and commitment.
Picsart is proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. We are committed to providing reasonable accommodation to employees who have protected disabilities consistent with local law.
Picsart, Inc. is an E-Verify Employer in the US. Please click here for the E-Verify Poster in English or Spanish. For information regarding your Right To Work, please click here for English or Spanish.
For Applicants Based in California – California Job Applicant Privacy Notice (https://rb.gy/lqu5mv)
ABOUT US
Picsart is the world’s largest digital creation platform and a top 20 most downloaded app. Every month, the Picsart community creates, remixes, and shares billions of visual stories using the company’s powerful and easy-to-use editing tools. Picsart has amassed one of the largest open-source content collections in the world, including free-to-edit photos, stickers, backgrounds, templates, and more. Picsart is available in 30 languages for free and as a subscription on iOS, Android, Windows devices and on the Web. Headquartered in Miami, with offices around the world, Picsart is backed by SoftBank, Sequoia Capital, DCM Ventures, Insight Partners, and others. Download the app or visit picsart.com for more information.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
Upload your resume now
- To unlock remote work opportunities and be discovered by global employers.
This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content.
