About this role.
This Affiliate Relationship Manager role owns long-term relationships with existing crypto, FX, and trading-platform affiliates, KOLs, and channel partners. The position focuses on improving affiliate retention, user acquisition, trading volume, and revenue contribution rather than cold partner acquisition. It combines commercial partnership management with performance analytics, commission and escalation handling, campaign execution, and affiliate-risk monitoring. Success requires strong cross-functional collaboration with marketing, product, operations, risk, compliance, and legal teams across global markets.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
4/5Autonomy Level
4/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
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Sample interview questions
I would first segment the decline by acquisition source, activation, trading frequency, retention, geography, and product usage to determine the root cause. I would then meet with the affiliate to understand market or competitor changes, agree on a targeted recovery plan such as a co-marketing campaign or revised education funnel, and monitor leading indicators weekly. Any incentive adjustment would be evaluated against projected ROI and traffic-quality requirements.
I would review behavioral signals such as unusual account-linkage patterns, abnormal rebate concentration, circular trading activity, or sudden volume changes disconnected from normal acquisition trends. I would preserve the relevant evidence and promptly engage risk, compliance, and operations according to internal procedures. I would avoid making unsupported accusations to the partner while ensuring questionable activity is investigated and incentives are handled consistently with policy.
I would acknowledge the concern promptly, establish the facts using the agreed attribution rules and reporting data, and explain the findings transparently. If there is a platform or process issue, I would coordinate a timely remedy and communicate clear next steps. If the calculation is correct, I would remain firm but constructive, focusing the conversation on preserving the relationship and identifying future growth opportunities.
I would track funded and activated users, conversion rates, retention cohorts, trading frequency, net revenue contribution, cost or commission efficiency, ROI, geographic mix, and traffic-quality indicators. I would also monitor concentration risk, changes in referral behavior, support escalations, and early churn signals. Together, these metrics show whether growth is sustainable and compliant rather than simply volume-driven.
I would begin by assessing the partner's verified historical performance, audience quality, strategic market value, and expected incremental contribution. I would model several commission tiers tied to measurable thresholds, retention quality, and compliance conditions, rather than offering broad concessions upfront. I would align proposed terms with internal stakeholders and clearly document performance reviews, exit clauses, and mutual campaign commitments.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
About the Role
We are looking for an experienced Affiliate Relationship Manager (ARM) to manage and grow long-term relationships with key affiliates and channel partners across global markets.
This role is not focused on cold acquisition or aggressive business development. Instead, the ARM acts as a strategic partner manager responsible for affiliate retention, revenue growth, relationship stability, and risk awareness.
The ideal candidate understands the crypto/FX affiliate ecosystem deeply, is highly relationship-oriented, commercially sensitive, and capable of balancing growth with compliance and platform interests.
Responsibilities:
- Manage and maintain relationships with existing affiliates, KOLs, trading communities, and strategic partners
- Drive affiliate performance growth across user acquisition, trading volume, retention, and revenue contribution
- Monitor affiliate performance metrics and identify abnormal behaviors, risks, or growth opportunities
- Handle affiliate concerns professionally, including commission disputes, competitor poaching, and operational escalations
- Collaborate with internal teams including Marketing, Product, Operations, Risk, Compliance, and Legal
- Design and execute joint campaigns, incentive programs, and partnership initiatives with affiliates
- Analyze affiliate ROI, trading behaviors, and lifecycle performance to improve overall ecosystem efficiency
- Identify and prevent potential risks such as wash trading, arbitrage abuse, multi-accounting, or non-compliant traffic sources
- Maintain strong market awareness of competitor affiliate programs, commission structures, and industry trends
- Support affiliate onboarding, due diligence, and long-term relationship development
Requirements:
Industry Experience
- Experience in Crypto, FX, CFD, Trading Platforms, or related financial industries
- Familiar with exchange affiliate ecosystems, commission structures, and rebate mechanisms
- Experience in Affiliate Marketing, Key Account Management (KAM), or B2B partnership management
- Strong understanding of affiliate lifecycle management and partner incentive systems
Core Competencies
- Strong relationship management and stakeholder communication skills
- Ability to handle sensitive partner situations with maturity and professionalism
- Good analytical skills with the ability to interpret trading volume, retention, ROI, and behavioral trends
- Commercial negotiation capability for exclusive partnerships, tiered commissions, and co-marketing campaigns
- Strong risk awareness regarding affiliate abuse, compliance concerns, and suspicious trading activities
- Cross-cultural communication skills; experience managing LATAM, MENA, SEA, or global markets is preferred
Personality & Mindset
- Patient, stable, and long-term relationship oriented
- Strong service mindset and partnership mentality
- High emotional intelligence and strong interpersonal sensitivity
- Able to detect early signals of affiliate churn, competitor engagement, or business decline
- Self-driven, detail-oriented, and capable of working in a fast-paced environment
Nice to Have
- Trading or quantitative trading background
- Experience in compliance, risk control, or partner due diligence
- Experience managing online communities or affiliate ecosystems
- Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages such as Arabic, Russian, Spanish, Portuguese or Mandarin would be an advantage.
Compensation
Additional Information
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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