About this role.
This Partner Marketing Manager role builds and executes co-marketing programs with strategic B2B SaaS partners to generate measurable pipeline. The position owns joint campaigns, events, webinars, field activations, partner relationships, and partner-marketing reporting. Success is defined by partner-sourced pipeline, engagement, enablement adoption, and reliable on-time delivery. The ideal candidate has at least five years of B2B marketing experience, including two years in field, partner, alliance, or ecosystem marketing. Strong cross-functional influence and external stakeholder management are central to the role.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
4/5Autonomy Level
5/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Sample interview questions
I would outline the partner objective, target audience, campaign components, shared responsibilities, attribution model, and resulting pipeline. I would also explain what I learned and how I improved subsequent programs based on conversion and engagement data.
I use a defined attribution framework that combines sourced pipeline, influenced pipeline, engagement, conversion rates, and qualitative partner contribution. I align definitions with marketing operations and sales early, document assumptions, and report both direct outcomes and directional insights transparently.
I would identify the shared commercial outcome, clarify constraints and decision owners, and propose a focused plan with explicit value for each party. Regular working sessions, written next steps, and escalation only when necessary help preserve momentum and trust.
I begin with the audience, value proposition, pipeline goal, and follow-up motion before selecting format and content. I establish a joint workback plan covering messaging, promotion, registration, speaker preparation, lead routing, sales enablement, and post-event measurement.
I earn trust through preparation, responsiveness, and consistent delivery on commitments. I seek to understand the partner's priorities and metrics, bring useful ideas and data to conversations, and make joint wins visible to both organizations.
Our Mission:
6sense’s mission is to multiply what matters: growth, retention, and efficiency. We envision a future where companies, teams and people reach their full potential.
Our People:
People are the heart and soul of 6sense. We serve with passion and purpose. We live by our Being 6sense values of Win as One Team, Stay Curious, Do The Right Thing, Own the Outcome, and Create Belonging. Every 6sensor plays a part in defining the future of our industry-leading technology. 6sense is a place where difference-makers roll up their sleeves, take risks, act with integrity, and measure success by the value we create for our customers. We want 6sense to be the best chapter of your career.
As our Partner Marketing Manager you will be responsible for turning strategic partnerships into a measurable pipeline motion- building the co-marketing programs, and partner activation strategies that help communicate the power of 6Sense alongside our key partners. This is a builder’s role for someone who wants to own a meaningful piece of how 6sense grows, and who understands that great partner marketing sits at the intersection of relationship depth and disciplined execution.
Responsibilities:
- Joint Go-to-Market Programs
Build and run co-marketing programs with strategic partners, from end to end: partner alignment, asset development, campaign execution, field activation, and measurement. Own the pipeline contribution from partner marketing activity and be accountable for reporting it clearly. - Joint Events and Activations
Own the partner presence at key industry events (including our own, BreakThrough), co-hosted webinars, and joint field programs. Coordinate logistics, messaging, and follow-up across both sides of the partnership to make sure activations generate pipeline. - Partner Relationships
Serve as the primary marketing counterpart to partner marketing and alliances teams at key accounts. Build the kind of working relationships where partner counterparts are actively seeking us out. Create opportunities for 6sense to co-present at joint events, and develop the trust that makes joint programs move faster. - Partner Marketing Metrics
Define what success looks like for partner marketing at 6sense, working with marketing operations to build the reporting infrastructure to measure it, and communicate results to marketing leadership and BD stakeholders on a regular cadence. - Performance Measurement
- Partner-Sourced Pipeline
Volume and velocity of pipeline generated through co-marketing programs and partner activations, tracked with clear attribution. - Partner Marketing Engagement
Depth of engagement from partner counterparts: co-investment in programs, co-branded content produced, joint events executed, and partner-sourced leads generated. - Enablement Adoption
Usage and effectiveness of partner-facing enablement materials, measured by partner sales team feedback and co-sell conversation rates. - Program Execution Quality
On-time, on-brief delivery of co-marketing programs – with the partner relationship strengthened as a result.
Competencies and Behaviors:
- Influence Without Authority Operates effectively in an environment where the people you most depend on (partner counterparts, internal sales, product marketing) don’t report into the same leadership. Builds alignment through credibility and relationships.
- Revenue-First Thinking Connects every program to pipeline and revenue. Doesn’t measure success by content produced or events run. Asks “what did this produce?” and builds programs that are designed to answer that question.
- Partner-Facing Presence Comfortable representing 6sense externally. Shows up in partner conversations with enough confidence and preparation to be a genuine asset in the room.
- Execution Discipline Manages the complexity of co-marketing at pace. Gets joint programs across the finish line even when approval chains are complex.
- Cross-Functional Orchestration Works fluidly across product marketing, demand generation, content, field marketing, and BD to bring partner programs to life.
Educational and Experience Requirements:
- 5 or more years in B2B marketing, with at least 2 years in a field marketing role, partner marketing, alliance marketing, or ecosystem marketing role where you owned outcomes and field programs.
- Experience working directly with external partner stakeholders. You have presented to partner leadership, negotiated co-marketing agreements, and maintained productive relationships through disagreements.
- A clear point of view on how to measure partner marketing impact, including how to handle the attribution ambiguity that comes with the territory.
- Familiarity with the B2B SaaS technology ecosystem: how ISV partnerships, technology integrations, and co-sell motions work in practice.
Base Salary Range: $83,317.50 – $122,199.00. The base salary range represents the anticipated low and high end of the base salary range for this position. Actual salaries may vary and may be above or below the range based on various factors, including but not limited to work location and experience. The base salary is one component of 6sense’s total compensation package for this position. Other compensation may include a bonus program or commission plan, and stock options if approved by 6sense’s board. In addition, 6sense provides a variety of benefits, including generous health insurance coverage, life, and disability insurance, a 401K employer matching program, paid holidays, self-care days, and paid time off (PTO). #Li-remote
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Our Benefits:
Full-time employees can take advantage of health coverage, paid parental leave, generous paid time-off and holidays, quarterly self-care days off, and stock options. We’ll make sure you have the equipment and support you need to work and connect with your teams, at home or in one of our offices.
We have a growth mindset culture that is represented in all that we do, from onboarding through to numerous learning and development initiatives including access to our LinkedIn Learning platform. Employee well-being is also top of mind for us. We host quarterly wellness education sessions to encourage self care and personal growth. From wellness days to ERG-hosted events, we celebrate and energize all 6sense employees and their backgrounds.
Equal Opportunity Employer:
6sense is an Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to jobs@6sense.com.
We are aware of recruiting impersonation attempts that are not affiliated with 6sense in any way. All email communications from 6sense will originate from the @6sense.com domain. We will not initially contact you via text message and will never request payments. If you are uncertain whether you have been contacted by an official 6sense employee, reach out to jobs@6sense.com
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