About this role.
NetBox Labs is seeking a Senior Demand Generation Manager to own full-funnel pipeline generation for its network automation products. The role leads integrated campaigns, enterprise account-based marketing, email nurture programs, organic social strategy, and website conversion initiatives. It partners closely with Sales, Product Marketing, Customer Success, design, and agency teams while being accountable for pipeline contribution and performance reporting. The ideal candidate has 6+ years of B2B SaaS demand generation experience, hands-on ABM expertise, strong marketing automation and CRM skills, and experience marketing to technical audiences.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
5/5Autonomy Level
5/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Sample interview questions
I would explain the target segment, campaign insight, channel mix, offers, nurture path, sales enablement, and attribution approach. I would quantify results with metrics such as influenced pipeline, sourced pipeline, conversion rates, opportunity creation, CAC, and lessons used to improve subsequent programs.
I would start with a shared ideal customer profile and tiered account list developed with Sales. I would then build account-specific plays using technical pain points, relevant use cases, tailored content, intent signals, coordinated outreach, and account-level measurement such as engagement, meetings, opportunity progression, and pipeline.
I would segment audiences by lifecycle stage, product behavior, firmographics, and buying intent, then define distinct conversion goals for each journey. I would continuously test messaging, cadence, calls to action, content formats, and routing rules, using engagement and downstream conversion data to prioritize improvements.
I would focus on sourced and influenced pipeline, qualified opportunities, funnel conversion rates, pipeline velocity, opportunity stage progression, program ROI, and account engagement for ABM. Channel activity metrics such as clicks or registrations are useful diagnostic measures, but I would connect them to business outcomes rather than present them as the primary result.
I use a structured campaign calendar with clear objectives, owners, milestones, dependencies, and success metrics. I prioritize work by expected pipeline impact and urgency, establish concise stakeholder check-ins, document decisions, and surface risks early so teams can adjust scope or timing without sacrificing execution quality.
About the Role
This is a high-impact, high-ownership role at the center of how NetBox Labs drives pipeline. As our Senior Demand Generation Manager, you’ll be responsible for the strategy and execution behind how we create and accelerate demand — from integrated campaign development and account-based marketing to email nurture, social, and our website. You’ll report to the VP of Marketing and work closely with Sales, Product Marketing, and Customer Success to ensure our programs generate real pipeline, not just activity.
This is the right role for someone who thinks in full funnels, can manage multiple programs at once without losing quality, and brings both strategic instincts and execution chops. If you’re energized by proactivity and making a real impact — and want to do it at a company with a product that practitioners genuinely love and executives choose for their critical infrastructure — this is your seat.
What you will do:
Design, execute, and optimize multi-channel demand generation campaigns across the full funnel, from awareness to pipeline — and own the performance reporting that follows.
Build and scale an account-based marketing (ABM) program targeting enterprise accounts in partnership with Sales, including tiered account plays and cross-functional alignment.
Own our end-to-end email nurture strategy across audience segments — free users, trial accounts, and enterprise prospects — and continuously improve conversion through testing and segmentation.
Partner with marketing colleagues to develop organic social media strategy, with a focus on LinkedIn and other channels relevant to our technical and buyer audience.
Work with our agency partners to manage the website, owning updates, campaign landing pages, and conversion optimization projects — and coordinating across design, product marketing, and marketing teammates to ship on time.
Partner with Product Marketing on campaign messaging and asset development to ensure programs are compelling and consistent.
Track, report, and iterate. You’ll be accountable for pipeline contribution, not just campaign outputs.
What you will bring:
6+ years of B2B demand generation experience, ideally at a SaaS or engineer-focused company.
Proven track record building integrated campaigns that drive measurable pipeline.
Hands-on ABM experience — you’ve built the plays, not just the strategy decks.
Experience in a high-growth startup or scale-up environment.
Strong command of marketing automation (HubSpot, Claude Code, or equivalent) and CRM (HubSpot).
Comfortable pulling and interpreting data and making decisions from it.
Experience managing website projects cross-functionally with design, product, and marketing teams.
Strong written communication skills — you have experience writing sharp web copy and communicating clearly internally.
Able to manage multiple programs in flight simultaneously without dropping quality.
Bonus points:
Experience marketing to technical audiences — network engineers, IT ops, infrastructure teams.
Familiarity with open-source communities or product-led growth motions.
Experience leveraging Claude or other AI tools to accelerate campaign development or, automate systems and processes
About NetBox Labs:
NetBox Labs helps companies build and manage complex networks. We help customers accelerate network automation by delivering open, composable products and supporting the network automation community.
NetBox Labs is the commercial steward of open source NetBox, the world’s most popular network source of truth, and Orb, the next-generation open source network observability platform. Our products include NetBox Enterprise, a fully supported self-managed NetBox with advanced features, and NetBox Cloud, a secure, scalable, and reliable SaaS edition of NetBox.
NetBox powers thousands of companies, and NetBox Labs is backed by investment from Notable Capital (formerly GGV), Grafana Labs CEO Raj Dutt, Flybridge, IBM, Salesforce Ventures, and Mango Capital.
Our culture and values:
We own and solve problems with high attention to detail.
Our open source contributors, users, customers & team are all part of our community. When our community wins, we win.
We prioritize simplicity and think twice before adding complexity
Clear communication helps keep our team aligned and collaborating smoothly.
NetBox Labs is proud to be an equal opportunity employer. We believe diverse teams build better software, and we welcome applicants of every race, color, religion, gender identity, sexual orientation, national origin, age, disability, and veteran status. If you need accommodation at any point in the process, just let us know.
Upload your resume now
- To unlock remote work opportunities and be discovered by global employers.
This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content.
