About this role.
NetBox Labs seeks a Content Marketing Manager to build and scale an integrated content marketing engine for its enterprise SaaS and network automation products. The role combines strategy and hands-on production, including persona-based funnel content, SEO/AEO blog posts, eBooks, whitepapers, videos, sales collateral, and occasional email or web copy. The manager will measure conversion performance, run content tests, and partner closely with product marketing, growth, sales, engineering, customer success, community, and people teams. Success requires strong editorial judgment, demand-generation experience, technical-audience fluency, and the ability to establish repeatable programs in a fast-moving startup.
Role DNA
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Job Complexity
4/5Pace & Pressure
5/5Autonomy Level
5/5Communication Load
5/5Salary analysis
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Core skills
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Sample interview questions
I would begin by aligning with product marketing, sales, and growth on priority personas, use cases, buying stages, and pipeline objectives. I would audit existing content and search opportunities, create a funnel-based editorial roadmap, and define measurable goals such as qualified traffic, conversion rate, influenced pipeline, and sales adoption.
I interview subject-matter experts to understand the technical detail, customer problem, and business impact, then translate that information into a clear audience-specific narrative. I use practical examples, strong information architecture, and appropriate depth while validating accuracy with technical reviewers before publication.
I would measure performance against the asset's intended funnel role. For example, awareness content may be evaluated through organic visibility and engaged sessions, while gated or sales content should be assessed through conversion, lead quality, opportunity influence, and feedback from the revenue team.
I would establish an intake and prioritization process, editorial calendar, briefs, ownership model, review workflows, and performance reporting. I would start with a manageable set of high-impact content plays, document what works, and improve the process through stakeholder feedback and data.
I use a prioritized roadmap tied to business outcomes and reserve capacity for high-value reactive work. Clear briefs, reusable templates, realistic production timelines, and regular stakeholder check-ins help me protect strategic initiatives while delivering timely content myself.
NetBox Labs is looking for a Content Marketing Manager with [4+] years of experience to scale its integrated marketing campaigns to the next level. Reporting to our Vice President of Marketing, you will be responsible for the creation of multiple content channels, drive brand maturity and consistency, and enhance our content marketing engine. This is a hands-on, high-visibility role that will be responsible for both strategy and execution while working closely with executives and a cross-functional team. Your ultimate goal is to establish the brand and content foundations for an innovative, rapidly-scaling, and market-defining business.
You will be responsible for:
Developing and executing a content marketing strategy aligned with GTM goals
Creating persona-based content for all stages of the marketing and sales funnel on key use cases
Producing high-impact, AEO/SEO-optimized blog content, in-depth ebooks and whitepapers, external sales collateral, videos etc.
Keeping your finger on the pulse of sales conversations, industry trends, and the NetBox ecosystem and using those findings to craft meaningful content assets that drive engagement with key audiences
Driving campaign effectiveness through measurement of content conversion and testing
On occasion, writing and editing email or web copy for marketing and sales use cases
You will work closely with:
Product marketing, growth marketing, and partner sales to develop on-message assets for go-to-market campaigns
External communications leader to ensure consistency in brand standards and overall message
Community marketing to amplify our community’s contributions and the NetBox brand
People team to align our content with the values and culture of the company and community and shape the way NetBox Labs connects with current and potential employees
Customer success, engineering, and product teams to support their audiences and tell their stories
It would be fantastic if you have the following background:
[4+] years as a brand and content marketer building programs and processes from the ground up and directly executing brand and content strategies
Excellence in all facets of content creation including creative ideation, project management, editorial operations, and production
Portfolio of compelling content across multiple channels, including blogs, eBooks, podcasts, videos,
A creative and strategic mindset and experimentalist approach for leveraging content and brand assets to maximize brand impact, reach, and demand gen
Direct experience in enterprise SaaS and networking or comfort with highly technical audiences and content
Strong communication, interpersonal and cross-functional collaboration skills
Excellent writing and editorial skills
Experience working in a fast-paced startup environment
Experience in both inbound and outbound demand generation
About NetBox Labs:
NetBox Labs helps companies build and manage complex networks. We help customers accelerate network automation by delivering open, composable products and supporting the network automation community.
NetBox Labs is the commercial steward of open source NetBox, the world’s most popular network source of truth, and Orb, the next-generation open source network observability platform. Our products include NetBox Enterprise, a fully supported self-managed NetBox with advanced features, and NetBox Cloud, a secure, scalable, and reliable SaaS edition of NetBox.
NetBox powers thousands of companies, and NetBox Labs is backed by investment from Notable Capital (formerly GGV), Grafana Labs CEO Raj Dutt, Flybridge, IBM, Salesforce Ventures, and Mango Capital.
Our culture and values:
We own and solve problems with high attention to detail.
Our open source contributors, users, customers & team are all part of our community. When our community wins, we win.
We prioritize simplicity and think twice before adding complexity
Clear communication helps keep our team aligned and collaborating smoothly.
NetBox Labs is proud to be an equal opportunity employer. We believe diverse teams build better software, and we welcome applicants of every race, color, religion, gender identity, sexual orientation, national origin, age, disability, and veteran status. If you need accommodation at any point in the process, just let us know.
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