About this role.
Brafton seeks a remote freelance PPC specialist to manage and optimize Japanese-language Google Ads campaigns for likely B2B clients. The role combines bilingual ad-copy adaptation, Japanese-market keyword research, search-term analysis, campaign structuring, and performance reporting. The contractor will work asynchronously with English-speaking teams and should be able to translate local campaign insights into a global PPC framework. Candidates need professional Japanese and English fluency plus at least two to three years of paid-media experience; NAVER Ads and Korean language ability are optional advantages.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
3/5Autonomy Level
5/5Communication Load
4/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Sample interview questions
I would start with Japanese-native keyword research rather than direct translation, validating intent, search volume, device behavior, and competitor messaging. I would then adapt ad copy to local language conventions and buying expectations, build appropriately themed ad groups, and use Japanese search-term data to refine targeting and negative keywords.
I first confirm the conversion goals and data quality, then review asset-group performance, audience signals, product or service segmentation, and placement or search-category insights where available. I test creative and messaging systematically, monitor lead quality alongside volume, and share clear recommendations based on performance trends rather than making isolated changes.
I review queries by conversion outcomes, cost, relevance, and emerging intent patterns. I add irrelevant or low-value terms as negatives, identify high-intent queries for new keywords and ad groups, and use language patterns from converting searches to improve ad copy and landing-page alignment.
I would summarize the finding in plain English, explain the Japanese query or cultural context behind it, quantify the performance impact, and recommend a specific action. For example, I would show how a localized term differs in intent from its literal English translation and document the proposed keyword, copy, or targeting change.
I would include spend, impressions, clicks, CTR, CPC, conversions, conversion rate, CPA, and—where available—qualified-lead or revenue indicators. I would pair these with concise commentary on local search behavior, campaign changes, key wins or risks, and prioritized next steps so regional results remain comparable while retaining market context.
Brafton is one of the world’s leading content marketing firms, with offices in Boston, London, Toronto and Sydney. We aspire to continually raise the bar on what people consider “marketing content.” We create result-focused strategies and content to drive SEO, social engagement and leads for our clients. Our teams continuously build expertise across new media formats, including video, blogs, infographics and web design.
This is a remote, casual freelance opportunity. Location doesn’t matter, but priority will be given to candidates near the GMT time zone.
Core Competencies
Fluent in both English and Japanese (spoken and written) – able to translate and adapt ad copy for Japanese audiences while maintaining brand tone and cultural nuance.
Proven experience managing Google Ads campaigns, including Search, Performance Max and Display. Ideally for B2B clients.
Experience with local keyword research tools and methods relevant to the Japanese market (beyond Google Translate or automated translation tools).
Strong ability to analyze search term reports and keyword data in Japanese to inform optimizations and negative keyword lists.
Strategic & Analytical Capabilities
Ability to provide strategic recommendations on targeting, ad structure, and messaging for Japanese campaigns.
Familiarity with regional performance reporting – able to prepare insights and metrics that roll up to a global PPC framework (e.g., separate but aligned reporting for Japan).
Comfortable collaborating asynchronously across time zones with English-speaking teams.
Professional Requirements
Minimum 2 – 3 years’ experience in paid media, ideally with international campaign management exposure.
Strong communicator, with the ability to provide clear written updates and context behind optimizations.
(Nice to have) Background working with multinational or B2B clients where Japan was one of the target regions.
Native, Fluent or Professional Japanese language proficiency
Bonus Skills But Not Essential
Experience on NAVER ads
Korean language proficiency
Compensation
Additional Information
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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