About this role.
Brafton is seeking a remote Content Marketing Strategist to manage a portfolio of 20–25 mid-to-large clients across Canada. The role combines client account management, SEO-led content strategy, performance reporting, retention and organic account growth. The strategist will coordinate editorial, graphics, video, social media, web integration, and client stakeholders to deliver measurable ROI. Candidates need a relevant degree, 3–5 years of account management and/or content marketing and SEO strategy experience, strong organization, and excellent communication. Success is measured through portfolio strength, client retention, growth, and strategic results.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
4/5Autonomy Level
4/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader CA market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Sample interview questions
I would begin with discovery on business objectives, target audiences, offerings, competitors, and existing performance. I would then combine keyword and content-gap research with funnel mapping to prioritize initiatives, define KPIs, and create an actionable editorial and distribution roadmap. I would present the rationale, expected outcomes, responsibilities, and reporting cadence clearly to secure client alignment.
I would segment accounts by strategic priority, renewal timing, revenue opportunity, and delivery complexity. I would use standardized reporting, documented account plans, task management, and recurring client cadences, while reserving focused time for proactive strategic work and at-risk accounts. Clear internal briefs and early escalation of resourcing risks would protect delivery quality.
I connect reporting directly to the client’s stated objectives, such as qualified traffic, rankings, engagement, leads, conversion rate, or assisted revenue. I establish baselines, track trends over time, explain attribution limitations transparently, and pair results with recommendations for the next optimization cycle. This makes reporting both credible and decision-oriented.
In a previous campaign, I would review channel, landing-page, and content-level performance to identify where traffic or conversions were underperforming. If analysis showed high organic traffic but weak conversion, I would test stronger calls to action, improve page relevance, and align content more closely with search intent. I would monitor results and scale the changes that improved qualified outcomes.
I would first listen to understand the underlying concern, whether it is results, expectations, budget, or communication. I would review the account’s performance against agreed goals, acknowledge gaps candidly, and propose a focused recovery plan with specific actions, owners, milestones, and reporting. If the strategy is producing value, I would also identify an appropriately scoped next-step initiative that supports the client’s business priorities.
Brafton is one of the world’s leading content marketing firms, with offices in Boston, London, Toronto and Sydney. We aspire to continually raise the bar on what people consider “marketing content.” We create result-focused strategies and content to drive SEO, social engagement and leads for our clients. Our teams continuously build expertise across new media formats, including video, blogs, infographics and web design.
This is a remote, full-time position open to candidates across Canada.
Position Summary:
We are looking for an A-Player who is client-focused, self-motivated, digitally-savvy and results-driven. You will primarily focus on four areas: account management, content marketing strategy, revenue retention and growth, and project management. You will consult, strategise and manage the execution and integration of custom content strategies that drive growth for mid -large scale organisations. To demonstrate success you must not only have industry SME but also possess killer organisational skills to manage a wide variety of initiatives.
Account Management Our Content Marketing Strategists love account management, building a rapport with clients and truly understanding their business. You view servicing a client portfolio of 20-25 clients (mid-large in a wide variety of industries) as an exciting challenge! You will demonstrate the success of your strategies through ROI reporting and delivery against client objectives.
Content Strategy As a strategist, you will consult, develop and maintain strong, multi-faceted content marketing strategies for clients which include research, interpretation and presentation of statistical reporting.
Revenue Retention and Growth Success Success is measured by the retention of clients in your portfolio and growing your account base. Must be able to sell the next strategy and create statements of work that help clients meet their business objectives. Must be commercially savvy; understanding of how businesses make decisions and make money in a competitive market.
Project Management Bring your ideas to life working with Brafton’s content creation teams (editorial, graphics, video, and social media) web integration team and clients to create strategies that deliver strong ROI against client objectives.
Success is measured by the strength in your portfolio and rewarded through incentive opportunities (client retention/organic growth). While this is primarily a remote role, some travel to visit clients in person may be required.
Skills & Qualifications:
You need a relevant Bachelor’s degree with a minimum of 3-5 years proven experience in Account Management and/or experience and demonstrated knowledge/expertise in latest content marketing/SEO strategy trends. Not only do you know what makes for a great content strategy but you have a keen eye for displaying content optimising UX best practices. Phenomenal communication skills. Finally, one of your greatest strengths is your high attention to detail and organisational skills that allow you to be a rock star at managing multiple projects at a given time in a fast paced environment.
Key Skills Needed:
Account Management, Content Marketing, Digital Strategy, SEO Strategy, Sales, Google Analytics, Google Adwords, Web Analytics, Social Media Strategy, Digital Marketing Consulting, Project Management
Compensation
On-target earnings. Pay range displayed in CAD.
Additional Information
Benefits Include: Competitive Incentive plan, Health Savings Account, pension, paid vacation, flexible remote schedule, and more!
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