About this role.
Docplanner is seeking a Global Web Growth Project Manager to own performance across a B2B web ecosystem of more than 30 multilingual, multi-market websites. The role is accountable for web growth targets, particularly form submissions, marketing-qualified leads, and conversion outcomes. Responsibilities include coordinating cross-functional initiatives, running CRO and A/B testing programs, optimizing landing pages and funnels, and ensuring rigorous web QA. The successful candidate will use analytics platforms such as GA4 and GSC to turn insights into prioritized optimization roadmaps. This is a hands-on, results-oriented project leadership role requiring strong stakeholder management across marketing, design, development, and analytics teams.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
4/5Autonomy Level
5/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
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Sample interview questions
I would establish a common KPI framework centered on conversion volume, conversion rate, traffic quality, and business impact. I would score opportunities by expected impact, confidence, effort, and strategic market priority, then maintain a transparent roadmap that is reviewed regularly with marketing, analytics, design, and development stakeholders.
I would map the funnel from acquisition channel through key page views, form starts, form submissions, and qualified-lead outcomes. I would segment results by market, device, channel, landing page, and user behavior to identify meaningful drop-offs, validate the finding with qualitative evidence where available, and define a measurable test hypothesis.
A reliable test starts with a clear hypothesis, a primary success metric, guardrail metrics, an appropriate audience, and a pre-defined duration or sample-size threshold. I would communicate the business context, observed result, confidence level, segment findings, implementation recommendation, and any follow-up learning rather than presenting a result as definitive without sufficient evidence.
I would clarify the campaign's expected impact, deadline, technical scope, and risks, then work with both teams to identify options such as a reduced viable launch, phased delivery, or a temporary CMS-based solution. I would document the decision, owners, and trade-offs so that urgency does not compromise quality or create hidden delivery expectations.
I would use a release checklist covering functional behavior, form tracking, analytics events, SEO fundamentals, responsive design, performance, accessibility, browser compatibility, and localization accuracy. I would validate critical conversion paths in each affected market, define rollback procedures, and monitor key metrics immediately after launch for unexpected regressions.
Company Description
At Docplanner Group, we’re on a mission to help people live longer, healthier lives. As the world’s largest healthcare platform, each month, we connect 24 million patients with 280k doctors across 13 countries (through brands like ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda). Our marketplaces, SaaS and AI tools simplify daily tasks and help doctors, clinics and hospitals work more efficiently, so they can focus on what really matters: caring for their patients.
Learn more about our products here: pro.doctoralia.es
Why join us?
📊 Real impact – We help doctors help patients. Your work truly makes a difference.
📈 At scale, yet agile – 3,000+ employees, but still fast, flexible, and hands-on.
✨ Shape the future, sustain growth – Make a difference now and build for long-term success.
Job Description
We’re looking for a growth-oriented Global Web Project Manager (Growth) to help us scale and optimize our B2B web ecosystem. Our setup includes more than 30 websites:
One website per market
Multiple product-specific websites
Multi-language and multi-market coordination
This is a high-impact role where web is a core growth channel, directly contributing to marketing database growth and lead generation (MAL and MQL) initiatives across countries. The person in this role will not only manage projects — they will own web performance and be accountable for delivering web targets, especially form submissions and lead generation KPIs.
How will you make an impact?
Own performance and drive growth through websites
Own and deliver web KPIs, especially form submissions (MALs and MQLs).
Identify structural and UX opportunities.
Plan and execute CRO initiatives.
Plan and execute A/B tests.
Optimize and create landing pages and conversion funnels.
Handle web QAs to ensure high-quality, fast, and bug-free releases.
Translate data into action
Analyze performance using tools such as GA4 and GSC.
Partner with the Web Analyst to turn insights into an optimization roadmap.
Transform insights and roadmap initiatives into measurable performance improvements.
Lead cross-functional web projects end-to-end
Manage website initiatives from ideation and prioritization to launch and post-launch backlog.
Create clear project plans, timelines, and stakeholder alignment.
Coordinate closely with Marketing, Web Developers, Web Designers, and the Web Analyst.
Balance multiple parallel initiatives across markets.
Ensure delivery is aligned with business goals, deadlines, and growth targets.
What will help you thrive?
3+ years of experience in web management, preferably in a B2B or SaaS environment.
Strong understanding of CRO and lead generation.
Experience with website analytics tools (GA4, VWO, Hotjar, etc.).
Familiarity with CMS platforms, preferably HubSpot.
Project management skills with the ability to handle multiple initiatives simultaneously.
Strong communication and collaboration skills to work with cross-functional teams.
Fluent English.
What to Expect from Our Hiring Process
We like to keep things transparent and efficient! Here’s what the process usually looks like (though it might vary slightly depending on the role):
1️⃣ Intro Chat – A first call with our Talent Partner Giuliana to explore mutual fit around relevant skills, value alignment, and motivation.
2️⃣Hiring Manager Interview – A deeper conversation about your background, aspirations, and experience with Luisa, Global Head of Web Strategy and your potential manager in this role. Take this chance to ask anything on your mind—it’s just as much about making sure we’re the right fit for you, too.
3️⃣Business Case – A take-home exercise incl. a few days’ preparation time, designed to understand how you approach real-life problems. You’ll then walk us through your approach in a collaborative discussion with Luisa and the team to discuss your thoughts and findings.
4️⃣Final Interview– A final conversation with another senior leader from our Global Team.
5️⃣ References & Offer!
Why You’ll Love It Here
💙 Global Benefits – No matter where you are, you’ll have access to:
Healthcare insurance – so you can focus on what matters.
Wellness that works for you – from gym memberships to mental health support, we’ve got you covered.
Time off that counts – whether it’s a vacation, your birthday, or just a day to recharge, we believe in balance.
📍 Local Perks – Depending on your location, you will be entitled to local benefits like meal vouchers (ticket restaurant), transport allowances, or extended parental leave.
🚀 Career Growth – We’re growing, and so can you! You’ll find lots of chances to learn, develop, and explore new paths—whether within your team or through cross-functional projects.
🌎 A Truly Global Team – Work with talented people from all over the world in a diverse and inclusive environment.
⏳ Flexibility That Works for You – Remote work and flexible hours aren’t just buzzwords here. While the extent of flexibility depends on your role and team, we value results over rigid schedules. Prefer an office setting? You’re welcome at any of our hubs in Barcelona, Warsaw, Curitiba, Rio de Janeiro, Mexico City, Bogotá, Munich, Rome or Bologna.
Please note: At this time, we are not able to sponsor visas for this position. To apply, you must already have the legal right to work in your country of residence or the location of the role.
What We Believe In
At Docplanner, our values guide everything we do:
📊 Focus on results – we’re here to make an impact.
🧠 Think like an owner – take responsibility, drive outcomes.
✂️ Keep it simple, keep it lean – smart solutions over complexity.
🔊 Be respectful and radically honest – openness builds trust.
📚 Learn and be curious – growth is part of the job.
Don’t just take our word for it—check out our Glassdoor to hear what our people say!
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We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We welcome applicants from all walks of life, regardless of gender, disability, or background, and are dedicated to fostering an inclusive workplace where everyone feels valued and empowered to contribute.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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