About this role.
Ada is hiring a Sales Development Representative to serve as an initial point of contact for prospective enterprise customers of its AI customer-service platform. The role centers on personalized multichannel outbound campaigns, cold calling, qualification calls, product learning, and partnership with Account Executives. The successful candidate will use tools such as Outreach, LinkedIn, Gong, Vidyard, and Salesforce while testing and improving prospecting strategies. This is a hybrid Toronto role requiring office attendance four days per week, with an accelerated and feedback-oriented sales environment. Prior SaaS experience is preferred but not required, making this suitable for an early-career, highly motivated sales professional.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
3/5Pace & Pressure
5/5Autonomy Level
3/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Sample interview questions
I would research the company’s business model, customer experience, likely support challenges, recent initiatives, and relevant stakeholders. I would develop a concise hypothesis about where AI customer-service automation could help, then prepare discovery questions and a clear, personalized opening.
I treat rejection as information rather than failure. I track patterns in objections, review my messaging and targeting, ask for coaching, and quickly test improvements while maintaining consistent activity and a positive professional tone.
I would explore the prospect’s current support operation, customer-contact volume, recurring issues, automation maturity, business priorities, decision process, timeline, and the impact of the problem. I would confirm whether Ada’s AI-agent capabilities align with those needs before advancing a well-documented opportunity to an Account Executive.
I would tailor the message to the prospect’s industry, role, strategic priorities, and publicly visible customer-experience challenges. I would use coordinated email, LinkedIn, phone, and video touchpoints, with each interaction adding a relevant insight instead of repeating the same generic pitch.
I would inspect the funnel by segment, persona, channel, message, and call outcome to identify where conversion drops. Then I would seek feedback from top-performing peers and my manager, refine my targeting and value proposition, run controlled message tests, and measure whether the changes improve qualified meeting rates.
About Us
Ada is an AI customer service company whose mission is to make customer service extraordinary for everyone. We’re driven to raise a new standard of quality customer service at scale, enabling enterprise companies to deliver experiences that people love–instant, proactive, personalized, and effortless.
Ada is an AI transformation platform and partner—combining strategic expertise with powerful AI agent management technology to accelerate businesses’ AI maturity to keep them ahead of the curve. With Ada, 83% of customer conversations—and counting—are effortlessly resolved through automation, giving teams more time back, companies more resources to focus on growth, and customers more life to focus on what matters most to them.
Established in 2016, Ada is a Canadian company that has powered over 5.5 billion interactions for leading brands like Square, YETI, IPSY, and Monday.com, saving millions of hours of human effort. Backed with over $250M in funding from tier-one investors including Accel, Bessemer, FirstMark, Spark, and Version One Ventures, Ada is a pioneer in the management and application of AI in customer service.
At Ada, we see growth as a reflection of each individual owner’s personal growth. That’s why our values are rooted in driving progress and continuous improvement. If you’re ambitious and eager to grow, Ada could be the place for you.
Learn more at www.ada.cx.
As a Sales Development Representative, you are representing Ada as the first point of contact with potential clients. You’ll become an expert on communicating the value of our AI Agents, consulting with prospective clients across different industries, learning about their business challenges and goals, and how Ada can help. You’ll go through an amazing training program where you’ll gain product knowledge and learn to use a variety of sales tools — including the AI-powered stack our SDR team uses every day to cut research time by ~60% and run smarter, faster outreach.
If you are looking forward to rolling up your sleeves and making an impact not only on Ada’s growth but on the success of the businesses you’ll be working with, this role is definitely for you.
Please note: this is a hybrid position with an expectation to work from the Toronto office 4 days per week.
About You
- You have excellent written and verbal communication skills.
- You’re results-driven but the team is greater than the sum of its parts.
- You are deeply curious, crave feedback, and are excited about learning in an accelerated environment.
- You are highly motivated and love to make cold calls.
- You are an outside-the-box thinker, this job will test your creativity and adaptability.
- Previous SaaS experience is a plus, but there are many pathways to sales success!
Outcomes
- Crafting and deploying personalized omni channel campaigns to prospective clients.
- Qualifying prospective clients on video and phone calls.
- Becoming an Ada product expert.
- Developing new outbound prospecting strategies, and optimizing existing ones.
- Using modern sales tools including Outreach, Linkedin, Gong, Vidyard, and Salesforce.
- Collaborating with Account Executives to build long-term relationships with new accounts.
#LI-NS1
Benefits & Perks
At Ada, you’ll not only build extraordinary products but also thrive in an environment designed for your success. We prioritize your well-being, growth, and work-life balance. Here’s what we offer:
Benefits
- Unlimited Vacation: Recharge when you need to.
- Comprehensive Benefits: Extended health coverage, dental, vision, travel, and life insurance.
- Wellness Account: Empowering you to invest in your overall well-being and lifestyle.
- Employee & Family Assistance Plan: Resources to support you and your loved ones.
Perks
- Flexible Work Schedule: Balance your work and personal life.
- Remote-First, In-Person Friendly: Options to work from home or at our local hub.
- Learning & Development Budget: Invest in your long-term growth goals and skills.
- Work from Home Budget: Equipping you with the tools and support for a seamless remote work experience.
- Access to Cutting-Edge AI Tools: Work with the best AI tech stack in the industry.
- Hands-On with LLMs: Enhance your expertise in leveraging large language models.
- A Thriving Industry: Join the forefront of innovation in AI, shaping the future of technology.
The above Benefits and Perks only apply to full-time, permanent employees.
As part of our recruitment process, we may use AI enabled tools to support certain aspects of hiring, such as interview note-taking. All hiring decisions are made by our team.
Thank you for your interest in joining us at Ada. Due to the high volume of applications, we will only contact candidates whose qualifications match closely to the requirements of the position. We appreciate the time you have invested in learning more about us.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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