Suggested rewrite: Led a cross-functional initiative that improved [business outcome] by [measurable result], demonstrating experience relevant to this role...
Enterprise SDR
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The role, at a glance.
Rockbot is hiring an Enterprise SDR to create qualified pipeline among large, multi-location organizations in sectors such as retail, hospitality, restaurants, grocery, convenience, and healthcare. The role centers on account research, stakeholder mapping, personalized multichannel outbound prospecting, qualification, and disciplined Salesforce tracking. This SDR will work closely with Enterprise Sales Directors and the Chief Commercial Officer to prioritize high-value accounts and convert outreach into strong sales handoffs. Candidates need 2–5 years of outbound or sales-development experience, excellent executive-level communication, persistence, and fluency with Salesforce and prospecting tools. Success is measured by consistently generating qualified enterprise opportunities rather than simply maximizing outreach volume.
Role DNA
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Pace & Pressure
4/5Autonomy Level
4/5Communication Load
5/5Salary analysis
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Core skills
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Sample interview questions
I segment accounts by strategic fit, number of locations, likely media or customer-experience need, timing signals, and accessibility of relevant stakeholders. I then align priorities with the account executive or sales director, build an account map, and focus first on accounts where personalized outreach can address a clear business initiative.
I would research the retailer’s footprint, customer-experience strategy, recent initiatives, leadership priorities, and current in-location media or digital-signage environment. I would use those findings to create a concise hypothesis about how Rockbot could improve on-premise engagement, then coordinate email, LinkedIn, phone, and relevant event or referral touches with distinct value in each message.
I remain persistent while varying the channel, message, and value angle rather than sending repetitive follow-ups. After several thoughtful attempts, I may engage adjacent champions or influencers, reference a relevant trigger event, or pause and re-enter later with new insight, while documenting all activity in Salesforce.
A qualified opportunity should have validated organizational fit, a relevant business challenge or initiative, access to an appropriate stakeholder, and sufficient evidence of interest to justify a sales conversation. I also provide clear notes on the account structure, stakeholders, outreach history, pain points, timing, and agreed next step so the handoff is actionable.
I would track activity, response rates, meeting conversion, opportunity quality, and progression by account segment, persona, channel, and message theme. Reviewing those patterns helps identify which targeting and messaging approaches create qualified pipeline, allowing me to refine sequences and focus effort on the highest-performing strategies.
About this role.
Enterprise Sales Development Representative (SDR)
Why This Role Matters
Every day, millions of consumers engage with businesses in physical locations — from retailers and grocery stores to restaurants, gyms, hospitality venues, convenience stores, and healthcare providers. While digital advertising has transformed online experiences, physical businesses are only beginning to modernize how they engage customers and monetize their in-location media.
Rockbot is helping define that future.
We’re looking for an Enterprise Sales Development Representative (SDR) who is excited to open doors and create opportunities with some of the world’s largest brands. You’ll be an important part of our Enterprise Sales team, identifying and engaging high-value prospects, building relationships with key stakeholders, and generating qualified pipeline for our Enterprise Sales Directors.
This role requires more than high-volume outreach. You’ll take the time to understand target accounts, identify the right people and opportunities, and create thoughtful, personalized outreach that gets attention.
What Success Looks Like
Success means consistently creating qualified enterprise opportunities that have the potential to become long-term Rockbot customers. You’ll partner closely with our Chief Commercial Officer and Enterprise Sales Directors to identify, prioritize, and engage the enterprise organizations that represent Rockbot’s highest-value opportunities.
You’ll combine strong research, curiosity, persistence, and personalized outreach to connect with the right stakeholders and build a healthy enterprise pipeline.
You Will
- Build enterprise pipeline across retail, hospitality, restaurants, convenience, grocery, healthcare, and other multi-location industries.
- Research target accounts to understand their business, organizational structure, priorities, leadership, and relevant initiatives.
- Identify and engage key stakeholders, including decision-makers, champions, influencers, and executive sponsors.
- Execute personalized, multi-channel outbound outreach across email, LinkedIn, phone, events, referrals, and other channels.
- Partner closely with Enterprise Sales Directors to prioritize target accounts and develop effective outreach strategies.
- Qualify prospective customers and create strong handoffs to the Enterprise Sales team.
- Track outreach, activity, account intelligence, and opportunities accurately in Salesforce.
- Test and refine messaging and outreach approaches based on what generates engagement and qualified opportunities.
Who Will Thrive Here
You’re curious, organized, persistent, and energized by opening new doors. You like learning about a company before reaching out and can turn that research into relevant, compelling outreach.
You communicate confidently, aren’t afraid to pick up the phone, and know that enterprise prospecting often takes persistence and multiple touchpoints. You’re motivated by creating opportunities and enjoy working closely with experienced sales leaders to turn great target accounts into real conversations.
You Have
- Bachelor’s degree required.
- 2–5 years of sales development, business development, outbound sales, or related prospecting experience.
- Experience generating qualified opportunities through outbound prospecting; enterprise prospecting experience strongly preferred.
- Excellent written and verbal communication skills.
- Strong research, organization, and follow-through.
- Confidence engaging senior and executive-level stakeholders.
- Experience with Salesforce and sales prospecting or engagement tools such as LinkedIn Sales Navigator, ZoomInfo, Outreach, Apollo, or similar platforms.
- Ability to manage multiple accounts and prospecting priorities simultaneously.
- A track record of persistence, curiosity, and comfort working toward measurable pipeline goals.
- Experience selling into multi-location businesses or enterprise organizations is a plus.
About Rockbot:
Rockbot is an omnichannel media platform committed to elevating customer and employee experiences while fostering stronger connections in real-world spaces. Rockbot addresses the challenges businesses face in media management with integrated solutions spanning music, TV, digital signage, and advertising. Its mission is to enrich on-premise experiences with media technology, where every interaction is elevated and memorable.
From independent local businesses to large national brands – across nearly every industry, including restaurants, bars, retailers, and more, Rockbot provides all the tools and licensed content businesses need. Backed by leading investors including Google and Universal Music Group, Rockbot is the future of out-of-home media. For more information visit www.rockbot.com.
Our Compensation:
Rockbot takes a market-based approach to pay, and pay may vary depending on your location in the U.S. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
The compensation band for this role is $70,000-$85,000 base + variable bonus (100-120K OTE), equity, and benefits for all team members. In addition to base salary, this role will be eligible for a variable commission based on KPIs and goals.
Our Values:
- Drive: We pursue our mission with relentless tenacity, passion, and optimism and inspire those around us to do the same. We love the journey and are on offense all the time. Yesterday was good enough for yesterday, but today we have to do even better.
- Accountability: We take ownership of our promises, responsibilities, behaviors, and products, and we expect the same of others. Standing behind our mistakes, communicating honestly, and making things right creates trust and strong relationships.
- Curiosity: We are hungry to learn and continually deepen our knowledge, skills, and understandings. We have a growth mindset and are intellectually curious. We challenge our beliefs and seek feedback and insights from others. The “Why” and “How” always matters.
- Empathy: We embrace that no two people or businesses are the same. We strive to understand others as deeply as possible and feel their pains and passions.
- Ingenuity: We work hard but we think smart. We bring creativity, technology, and practicality together to solve tough challenges.
- Integrity: We say what we mean, and do what we say, simply, clearly, honestly.
Rockbot is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team – which includes individuals with different backgrounds, abilities, identities and experiences.
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