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CrossFit

Director of Affiliates

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Remote from
USA
Salary
Undisclosed
Department
Product & Operations
Employment
Full Time
Experience
Director
Published
Apply before
30 Nov 2026
Listing views
32
Application actions
2
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AI Summary

The role, at a glance.

Director of Affiliates leads CrossFit's global affiliate business unit, reporting directly to the CEO and owning strategy, execution, retention, and network growth. The role combines executive operations leadership with direct advocacy for affiliate owners and hands-on understanding of gym operations. Responsibilities include analyzing unit economics, managing departmental budgets, establishing performance metrics, and aligning Education, Sport, Marketing, Technology, Finance, and Legal teams. The director will also recruit and develop a distributed team while gathering field insight through owner engagement, site visits, and community events.

Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

Job Complexity

5/5
EasyHard

Pace & Pressure

5/5
RelaxedFast-paced

Autonomy Level

5/5
GuidedFull ownership

Communication Load

5/5
IndependentCollaborative
AI insightThis is a senior executive role with broad accountability for a global business network, financial outcomes, team leadership, and cross-functional delivery. It requires rare domain expertise as a current CrossFit affiliate owner with an active CF-L4 certification, alongside substantial operational leadership experience.

Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job median (per year)Market rate
$190,000
US market range (per year)$170k–$230k
AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. No employer salary was disclosed. For a US-based, remote executive operations leader overseeing a global affiliate network, the estimated annual market range is $170,000–$230,000 USD, with an estimated midpoint of $190,000 USD; this is an AI estimate rather than verified employer compensation.

Core skills

Skills and capabilities most closely associated with this opportunity.

Affiliate network managementBusiness operationsStrategic planningUnit economicsBudget managementKPI managementCustomer retentionTeam leadershipCross-functional collaborationCommunity engagementOperational scalingPerformance analysis
Sample interview questions
How would you balance affiliate network growth with retention and affiliate profitability?

I would use a balanced scorecard that tracks new affiliate growth, retention cohorts, unit economics, owner satisfaction, and operational health. Growth initiatives would be evaluated not only on acquisition volume but also on the long-term success and retention of new affiliates.

Describe how you would gather actionable feedback from affiliate owners at scale.

I would establish structured channels including owner councils, regional roundtables, surveys, office hours, and targeted site visits. I would synthesize recurring themes into prioritized initiatives, communicate decisions transparently, and close the loop by showing owners what changed as a result of their input.

What metrics would you use to assess the health of the affiliate business?

I would monitor network growth, renewal and churn rates, affiliate tenure, engagement with HQ programs, unit-economic indicators, support resolution trends, and owner sentiment. Segmenting these metrics by region, maturity, and operating profile would identify both scalable opportunities and early operational risks.

How would you lead cross-functional teams when affiliate needs conflict with internal priorities?

I would align stakeholders around shared outcomes, clear decision rights, and evidence from affiliate data and field feedback. When trade-offs are necessary, I would make them explicit, quantify their impact, and ensure the selected path creates meaningful long-term value for affiliates and CrossFit.

How do you develop a high-performing remote operations leadership team?

I set clear outcomes, operating cadences, and accountability mechanisms while giving leaders ownership over how they achieve agreed objectives. Regular coaching, transparent performance reviews, peer learning, and documented decision-making help a distributed team remain aligned, engaged, and able to execute independently.

This analysis is generated from the job description. Salary estimates, role characteristics and sample answers are guidance, not employer-provided facts.
Opportunity details

About this role.

CrossFit is seeking a Director of Affiliates—a proven business leader and experienced affiliate owner to lead our affiliate business and ensure HQ effectively serves and empowers the global CrossFit affiliate community.

Reporting directly to the CEO, you will lead the teams responsible for supporting, expanding, and strengthening the global affiliate network. You will define the strategic vision, drive key performance metrics, and collaborate across all HQ departments to deliver practical, high-impact solutions for affiliate owners.

As someone who has operated an affiliate, managed operations, coached athletes, and driven business growth, you will leverage your firsthand operational experience to support thousands of affiliate owners in scaling sustainable, successful businesses.

Key Outcomes

  • Network Growth & Retention: Drive affiliate network expansion while enhancing retention strategies and tracking core performance metrics.
  • Affiliate Advocacy & Support: Provide robust operational support, foster direct feedback channels, and serve as the primary advocate for affiliate owners within HQ.
  • Operational Excellence: Streamline business operations, establish clear performance benchmarks, oversee budget allocation, and leverage data-driven insights.
  • Team Leadership: Recruit, mentor, and develop a high-performing team focused on execution, accountability, and continuous improvement.
  • Business Model Optimization: Enhance unit economics for affiliates and ensure all HQ initiatives deliver tangible value to local gym owners.

Key Responsibilities

  • Strategic Execution: Lead overall strategy and execution for the affiliate business unit, maintaining accountability for quarterly performance targets.
  • Community Engagement: Engage directly with affiliate owners through site visits, community events, and roundtables to gather field intelligence and align HQ priorities.
  • Unit Economics: Analyze affiliate unit economics to identify drivers of sustainability, growth, and operational risk across the network.
  • Cross-Functional Collaboration: Partner cross-functionally with Education, Sport, Marketing, Product & Technology, Finance, and Legal to ensure cross-departmental alignment.
  • Budget Management: Manage the departmental operating budget in collaboration with Finance, optimizing resource allocation to yield high impact for owners.
  • Operational Improvement: Monitor key performance indicators, streamline workflows, and remove operational friction for local gym operations.
  • Team Mentorship: Coach, mentor, and cultivate leadership development within the affiliate operations team.

Qualifications & Core Competencies

  • Affiliate Ownership: Current ownership and operational experience with a CrossFit affiliate.
  • Certifications & Open Participation: Active CrossFit Level 4 (CF-L4) certification and ongoing active participation in the CrossFit Open.
  • Strategic Analysis: Strong analytical and strategic planning skills with a focus on measurable outcomes.
  • Affiliate-First Leadership: Agile, affiliate-first leadership style with a dedication to eliminating low-value processes.
  • Team Building: Proven capability to build trust, inspire teams, and develop talent effectively.

Education & Experience

  • Executive Leadership: 10+ years of progressive executive leadership in business operations, account management, franchise/network operations, or professional services.
  • Remote Team Management: Demonstrated expertise managing senior leaders and leading geographically dispersed or remote organizations.
  • Growth & Scaling: Proven track record of driving operational scale, financial growth, and customer retention metrics.
  • Operational Frameworks: Experience designing and implementing scalable operational frameworks and organizational structures.
  • CrossFit Ecosystem Domain Expertise: Deep domain expertise and understanding of the CrossFit affiliate model and ecosystem strongly preferred.

Compensation

Additional Information

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