Demand Generation Manager

Remote from: USA
Salary, USD: 135,000 - 155,000/yr
Category: Marketing & Sales
Job type: Full Time,
Opening date: 15 Mar 2023
Closing date: 14 Apr 2023
Views: 597

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Exceed Your Hiring Goals

Computer Software
2014

Fountain is enterprise software that accelerates global high volume hiring. Our customers hire millions of hourly workers annually in 78 countries. Job seekers often struggle to get connected with companies seeking hourly workers due to inefficiencies in their hiring processes, and Fountain makes it easier for them to get offers for work quickly. Getting hired fast eases some of the financial instability millions of families face.

Fountain is a Remote-first company that embraces a work from anywhere policy and offers flexibility on location, so our employees feel free to enjoy the world. Fountain is widely trusted by leading organizations, including Chipotle, StitchFix, GoPuff and Just Eat Takeaway.

We just 4.5Xed in valuation in our Series C, which was led by Softbank and B Capital. We plan on keeping this hyper-growth going this year! Come join us on this rocket ship!

We’re looking for an accomplished Demand Generation Manager who is ready to make an impact at a high-growth company. The ideal candidate will be responsible for implementing full funnel demand generation programs and campaigns, using inbound and outbound channels, to drive lead volume, MQLs, pipeline and sourced and influenced revenue. The ideal candidate will bring experience in a SaaS technology company, with a demonstrated ability to work collaboratively within our marketing and sales organizations. We seek an individual who is unafraid to think differently, willing to measure performance and iterate based on findings, and keeps current on the latest marketing trends.

What you’ll be doing

Develop and execute multi-channel campaigns and programs to generate leads and drive attributed pipeline and revenue
Create and manage Paid media campaigns across Programmatic, SEM, social, review sites, and other channels, adhering to channel best practices
Develop and monitor campaign and program metrics for all inbound and outbound channels, including paid media, email, workflows, segmented lists, and assets
Assess and analyze campaign performance. Identify drivers or detractors of campaign performance and create actionable next steps, including running A/B Tests and adopting an “always optimizing” testing calendar
Keep up to date with industry and search engine updates. Communicate implications for program and recommended actions
Help educate best practices, upskill team members, and identify new and innovative ways to create impact
Collaborate cross-functionally with strategic marketers, strategists, data storytellers, and creative colleagues to drive strategies that align with stakeholder goals and drive business impact
Work with leadership to determine audience segmentation and identify buyer personas to inform content and channel strategies
Participate in campaign ideation brainstorms
Serve as subject matter expert for a key marketing channel(s). Protect and manage the digital customer experience of that channel(s)
Develop, refine and implement channel, governance, and engagement playbook
Establish and monitor data-driven benchmarks
Contribute to integrated campaign strategy ideation and pitch opportunities across the teams

What you should bring

Experience managing large nurture programs and multi channel outbound campaigns at scale
Proficiency using Salesforce, marketing automation platforms (Marketo), Google Analytics, Adwords, LinkedIn Campaign Manager, and other sales engagement tools
3+ years experience working in Demand generation, preferably in the B2B SaaS space
A passion for driving a deep understanding of full funnel performance metrics and revenue attribution
Excellent communications and project management skills, including strong ad copy and email copy writing skills
Strong relationship building skills with an excellent understanding of sales cycles and motions
Strong report building and data analysis skills

Salary Range: $135,000 – $155,000 USD

Even if you do not meet all the requirements above, we still encourage you to apply for this position. While we try to be thorough with our prerequisites, not everything about you as a candidate can be condensed into a list of bullet points. What do you have to lose?