Plus Performance Marketer (APAC)

Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. Since 2006, we’ve grown to over 10,000 employees and generated over $500 billion in sales for millions of merchants in 175 countries. Every 28 seconds, an entrepreneur on Shopify makes their first sale.

This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.

Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.

Before you apply, consider if you can:

• Care deeply about what you do and about making commerce better for everyone
• Excel by seeking professional and personal hypergrowth
• Keep up with an unrelenting pace (the week, not the quarter)
• Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
• Bring critical thought and opinion — and embrace differences and disagreement to get shit done and move forward
• Work digital-first for your daily work

About the role:

As a Plus Performance Marketer, ANZ you’ll work closely with the APAC Digital Marketing Lead to define, build, and scale our digital marketing efforts across Australia and New Zealand. This will include working across paid channels and conversion optimisation in order to deliver a unified and seamless experience for our AU and NZ merchants, as they interact with the Shopify brand across multiple channels.

Your day-to-day role will include strategy, planning, execution, and scaling of our Paid Media activity and channel marketing plans to reach and acquire new merchants. Reporting into the Global Performance Marketing Lead, APAC, you will work collaboratively across multiple teams globally, including the Global Plus Digital Marketing team, Integrated Marketing, UX, Sales, Merchant Success, Growth Marketing, Events, Content, Web, and Product Marketing, as well as external partners to manage and optimize the performance of our Go-To-Market channel strategies.

Responsibilities & Duties: 

• Day-to-day strategy, implementation and optimization across key paid marketing channels – including being hands-on in platforms such as Facebook, LinkedIn, DV360 and Google Ads.
• Work closely with internal activation teams and an external partner agency and  to ensure accurate execution of new campaigns, as well as ongoing and rigorous optimisation including but not limited to Google Search and Display and relevant local social media channels.
• Be the local regional expert – take existing global & regional digital marketing and paid media strategies and localise for key markets
• Develop a deep understanding of the mid-market to enterprise level client persona to identify opportunities to drive growth.
• Utilize data and analytics to develop and execute test plans to optimize campaign performance across channels such as SEM, Display, Social, and Programmatic.
• Contribute to local market strategy, evaluate the paid marketing channels that contribute in the strongest way to active merchant growth.
• Operate in sync with our internal Activation teams to plan, launch, optimize and report on paid digital activity. Balancing global campaigns with local initiatives and goals.
• Work closely with global equivalents to ensure our AUNZ strategy aligns with broader Shopify approaches while also maintaining a local-first approach.
• Develop close relationships with key global, regional and local media partners (Google, Facebook, LinkedIn etc.) to maintain best practices and identify opportunities for innovation.
• Partner and manage external agencies and 3rd parties, where relevant, to deliver successful digital marketing strategies.

• Hands-on experience in digital media – with a focus on performance, search & social marketing, display & video.
• Strong experience with Google Ads, LinkedIn Ads, Meta Ads and other relevant performance marketing channels.
• Analytical mindset and ability to use data to make informed decisions.
• In-depth knowledge of performance marketing KPIs and ability to track and report on campaign performance.
• Strong communication and collaboration skills with experience working cross-functionally to optimize campaign and demand generation efforts.
• Experience building high performing digital lead generation campaigns, across all funnel stages including setup, execution and campaign optimisation.
• Able to influence cross functional teams and champion new concepts and ideas.
• Able to report on campaign results to evaluate media performance and drive insights.
• Strong stakeholder management.
• Experience evaluating digital creative and campaign landing pages.
• Knowledge of effective creative messaging.
• Bachelors or equivalent.

If you are excited about this opportunity, click on “Apply” and be sure to include the additional application questions listed below. Closing date: Monday, May 8 at 11:59PM AEST. 

Here’s how to apply:
If you’re interested in helping us shape the future of commerce, click the “Apply now” button to submit your application. Please include a cover letter, resume, the reason for applying and answers to the following questions:

1. What has been your most impactful project to date (include data where possible)?
2. Have you experienced hands-on work with Google Ads/Meta Ads / LinkedIn ads/DV360/Other EMEA Specific Ad Networks?

You can expect to hear back from us (regardless of outcome) within 3 weeks from when you applied.