Group Product Manager, Activation

Experian is the world’s leading global information services company, unlocking the power of data to create more opportunities for consumers, businesses, and society.  For five years in a row, we have been named in the Top 100 “World’s Most Innovative Companies” by Forbes Magazine.  Fueled by best-in-class data and innovative technology we help businesses and consumers make smarter decisions and create a better tomorrow.

Experian Marketing Services offers a variety of products and services aimed at enabling the effective buying and selling of advertising.  Experian is known in the industry for providing high quality consumer attributes that allow marketers to understand their target audience and reach them across a variety of platforms.

As a Group Product Manager in Experian’s Activation vertical, you’ll be responsible for making Experian and Partner/Client audiences available on a wide-variety of buy and sell-side platforms throughout the ecosystem.  This includes working directly with external platforms from engagement to delivery to enable a combination of syndicated and custom audiences on their public and private shelves.

As part of this role, you’ll also work cross-functionally across Product, Technology, and Commercial teams to facilitate the end-to-end delivery of our roadmap commitments.  This includes managing backlogs, writing requirements, and facilitating the testing and validation of our solutions.

This role can be worked remotely in the US or Canada, or on-site/hybrid in our NYC office.

Responsibilities

• Work alongside other product managers and technology partners to develop and deliver scalable activation integrations for Experian audiences across an array of API and file-based partners.
• Translate our needs into technical requirements that are shared and understood with Technology, Delivery teams and other partners.
• Responsible for building, validating, maintaining, and prioritizing the product backlog of requirements, balancing the demands of the business and technology.
• Develop strong relationships with the activations platforms and ensure timely delivery of integrations including scalable ways to benefit Experian and the partner in forward thinking design.
• You will work across demand, supply, social, advanced and connected TV media platforms to build integrations with incumbent and emerging activation endpoints so we can deliver Experian data for audience targeting.
• Cross-Team Collaboration – You’ll work closely with other Agile product teams to help facilitate delivery of integrations on existing and emerging identifiers. You will also collaborate with other agile teams to understand how the integration capabilities power different Experian offerings.
• Manage internal communications and documentation about integration partners.
• Own progress reports and status updates, including issue escalation that impact milestones and release cadence.
• Collaborate across our teams in different locations to identify dependencies, requirements, and approvals.

• Excellent understanding of the programmatic advertising and marketing technology space including how audience integrations into leading activation platforms function.
• Expertise in the demand, supply, social and advanced TV space including CTV.
• Past experience building and managing integrations including APIs and file-based delivery of audiences.
• Experience working in agile development environments.
• Proven ability to write effective business and technical requirements, including epics, features, user stories and acceptance criteria.
• Ability to build a strong partnership across various functions, including Technology and commercial teams.
• Ability to effectively communicate the value proposition of deliverables, and the rationale for prioritizing/not prioritizing specific work.
• Proven track record of effective delivery in a fast-paced organization, recognizing the need for business planning and agile delivery.

Experian Marketing Service’s mission is to accelerate client success through enabling ecosystems, partnerships, and technology solutions. We help brands put people at the heart of their business and have meaningful interactions with their customers.

All your information will be kept confidential according to EEO guidelines.

Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay range for this position is listed above.  Within this range, individual pay is determined by work location and additional factors such as job-related skills, experience and education.  This position is also eligible for a variable pay opportunity and a comprehensive benefits package which includes health, life and disability insurance, generous paid time off including paid parental and family care leave, an employee stock purchase plan and a 401(k) plan with a company match.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. We’re passionate about unlocking the power of data to transform lives and create opportunities for consumers, businesses, and society. For more than 125 years, we’ve helped people and economies flourish – and we’re not done.