Luis Sanroman
Luis Sanroman

Head of Sales

Actively looking · Member since 30 Aug 2023
Message
Location
United States
Desired salary
Unspecified
Work preference
Full Time
Experience level
Not set

About

Professional summary

With over 18 years of experience in sales and management, I am a seasoned and accomplished leader who is passionate about delivering optimal results for my company and customers. As the Senior Head of Sales at Formant, a cloud platform for robotics and industrial IoT, I am responsible for developing and executing the sales strategy, hiring and training the sales team, and closing multi-million dollar deals with enterprise clients.

I have a proven track record of exceeding sales targets, growing revenue, and reducing churn in various industries, including oil pipeline management, SaaS, and hardware. I have also acquired multiple certifications and skills that enhance my performance and expertise, such as French fluency, persuasive selling, and time management. I thrive in fast-paced and dynamic environments, where I can leverage my analytical, collaborative, and problem-solving skills to create value and impact. I am also a mentor and coach to my peers and colleagues, empowering them to achieve their goals and advance their careers.

Skills

9 capabilities

Experience

Career history

Senior Head of Sales Formant

Trained and developed a sales team of 20 individuals, resulting in a 30% increase in overall sales revenue within the first year.

Implemented a new sales methodology that increased the team's average deal size by 15%, resulting in an additional $500,000 in annual revenue.

Managed and improved the onboarding process for new sales hires, reducing ramp-up time by 50% and increasing their quota attainment by 20%.

Sales Director Nextraq, a Michelin Company

Trained and coached a team of 14 sales representatives to achieve an average monthly sales increase of 15%, resulting in a net new sales growth of $2.5 million annually.

Developed and executed a targeted sales strategy that resulted in capturing and closing $1.2 million worth of new business opportunities within the first quarter, exceeding company goals by 20%.

Midmarket Account Executive Front

Developed and executed a comprehensive software training program for sales representatives, resulting in a 25% increase in software utilization and a 15% improvement in conversion rates.

Implemented data-driven sales strategies, leading to a 45% increase in lead generation and a 20% decrease in the average sales cycle time.

Collaborated with cross-functional teams to identify customer pain points and developed customized solutions, resulting in an overall customer satisfaction rate of 95%.

Midmarket Account Executive Gainsight

Consistently exceeded quarterly quotas by an average of 119%, resulting in a total revenue acquisition of $5 million over the course of two years.

Achieved membership in the elite Pinnacle Club in 2018 and Platinum Club in both 2017 and 2018, which recognized top-performing sales professionals within the company.

Developed and implemented a targeted account strategy that resulted in a 30% increase in customer retention rates, leading to an additional $1.5 million in annual recurring revenue.

President/COO Lucedan

Restructured and aligned the operations of 18 diverse businesses spanning multiple industries and states, resulting in a 30% increase in overall efficiency and productivity.

Implemented strategic business development initiatives that led to the successful sale of all 18 companies, generating a combined revenue of $50 million.

Developed and executed comprehensive operational plans for each business from inception to sale, ensuring seamless day-to-day operations and achieving an average annual growth rate of 15%.

Education

Learning history

University of Arizona

MBA

University of Texas

B.A.

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