I am a product leader with over 8 years of experience managing mission-critical products in high-scale environments with more than 50 million monthly active users. Throughout my career, I have built and scaled product ecosystems from the ground up, taking them from initial hypotheses to operational maturity and significant revenue impact. My expertise lies in risk-based transactional flows, cost-to-serve reduction, partner onboarding processes, and managing multi-stakeholder delivery involving over 30 cross-functional groups. I have a strong ownership mentality and a structured approach to problem-solving, consistently delivering measurable improvements in unit economics.
Currently, I serve as a Senior Product Manager at X5 Retail Group, a Fortune 500 FMCG retailer, where I lead initiatives around Customer Identity Profile, KYC, and Authentication for 60 million monthly active users. I have successfully increased average check size by 18% and ARPU by 5% by launching a Customer ID system for 110 million users. I improved conversion rates by 20% through compliant and user-friendly ID authentication flows and reduced authorization costs by 70% by adopting SSO and diversifying authentication methods across web and app platforms.
Previously, I worked as a Product Owner at Citymobil, an urban mobility platform with 3.5 million monthly active users, where I owned web products and improved conversion to web orders by 15% through UX/UI enhancements. I also increased driver acquisition rates by 45% by introducing automated A/B testing solutions and achieved a 20 percentage point growth in NPS by delivering a unified drivers knowledge base.
I co-founded and led product at LoyaltyLab, an AI-powered predictive insights platform for personalized omnichannel engagement targeting SMB and B2B clients. I bootstrapped the company to a $2 million valuation and acquisition, driving 10x year-over-year revenue growth by aligning product features with segmented customer needs. I conducted over 100 customer interviews to refine product-market fit and forged strategic partnerships with Google, PwC, and Microsoft to access grants and distribution channels.
Earlier in my career, I held senior project management roles at Ailove (Hakuhodo International), a top-5 creative digital agency in the CIS region, and at HYPE Agency, a leading influencer marketing agency. These roles helped me develop strong project management and leadership skills, managing distributed teams of over 25 professionals including developers, designers, and product analysts.
I am fluent in English and Russian, with intermediate proficiency in French. My technical skills include SQL, A/B testing, system analysis, and working with APIs and SDKs. I am experienced with Agile, Scrum, Jobs To Be Done, and Design Thinking methodologies, and proficient in tools such as Jira, Confluence, Figma, Amplitude, Mixpanel, GA4, Tableau, Miro, and Comarch. I am passionate about driving product innovation and delivering impactful business results through cross-functional leadership and data-driven decision making.
