I am a digital marketing professional with 4 years and 10 months of hands-on experience across SEO, SEM, paid social, GA4 analytics, and full-funnel campaign management.
I have worked across B2B, BFSI, fintech, financial services, D2C, and e-commerce environments, supporting growth in India, the USA, and the UK.
My core strength is building performance marketing systems that improve acquisition efficiency, conversion rates, and attribution accuracy. I have repeatedly worked on reducing CAC, increasing qualified leads, and improving ROAS through structured experimentation and tracking improvements.
I also bring experience in brand strategy, content planning, social media execution, and cross-functional campaign coordination. In previous roles, I have led small teams, managed workflows, and collaborated with agency and freelancer ecosystems to maintain consistent output.
I am comfortable working across Google Ads, Meta Ads, LinkedIn Ads, GA4, Google Tag Manager, Looker Studio, SEMrush, Shopify, HubSpot, and Zoho CRM. I enjoy combining data, creative thinking, and operational discipline to drive measurable growth.
I am open to international opportunities and have experience working with multi-market campaigns and remote collaboration. I am especially interested in roles where I can contribute to performance marketing, digital strategy, and scalable growth systems.
Architected and executed digital marketing strategy for an international D2C brand across SEO, Meta Ads, content, and Shopify CRO in India, the USA, and the UK. Reduced CAC significantly by restructuring Google Ads and rebuilding tracking with GA4, GTM, and UTM. Built a Meta Ads funnel that delivered strong ROAS on warm audiences and completed a technical SEO audit before launch.
Led end-to-end digital marketing across SEO, Google Ads, Meta Ads, social media, and content for B2B and BFSI/fintech campaigns. Implemented GA4 and Google Tag Manager tracking, supported a brand refresh, improved organic visibility, and managed a 3-person team with streamlined workflows.
Developed persona-driven content strategy and targeted paid social campaigns that increased inbound qualified leads. Managed multi-channel content calendars across social, blog, and email to support engagement and search intent alignment.
Managed multi-account SEM and paid social campaigns remotely, improving qualified leads and landing page conversion rates. Built Looker Studio dashboards for CPL, ROAS, CTR, and budget pacing for client reporting.
Led brand identity and integrated communications across multiple business units. Executed paid advertising and SEO strategies to improve online visibility, lead generation, and brand recall.
PG Diploma in Management, Marketing
Completed with distinction.
Bachelor of Commerce, Accounting
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