I am a marketing generalist and designer with experience across AI, B2B distribution, media, luxury brands, and automotive culture. I take ownership from idea to impact and thrive in ambiguous, fast-paced environments.
I plan campaigns, write copy, create visual assets, manage social content, and measure performance to improve results. My work includes SEO articles, lead generation, email campaigns, newsletters, A/B testing, CRM segmentation, and digital engagement evaluation.
I am a strong storyteller who turns complex business, policy, and technology topics into compelling narratives. As a journalist and editorial contributor, I have published content covering business, policy, events, and sports developments in Monaco.
I have demonstrated organic social growth by building The Auto Herald from zero to 21.7K followers, generating more than 44.6M views and reaching 23.3M new accounts in 90 days. I focus on reaching relevant new audiences and building awareness within niche communities.
I am comfortable combining creativity with data, using analytics and performance insights to iterate quickly. My interests include market research, digital marketing and AI, technology-mediated consumption, and global economic trends.
I support marketing and growth activities for an AI company, including brand visuals, social content, and SEO articles.
I also contribute to lead generation, A/B testing, email campaigns, newsletters, and campaign-performance optimization.
I published articles covering business, policy, events, and sports developments in Monaco.
I was the publication's youngest contributor and translated local developments into clear, engaging editorial content.
I supported a French Riviera B2B distributor of wine, spirits, fragrances, and cosmetics.
My work included digital-engagement evaluation, CRM segmentation input, and development of a communication strategy for Middle East expansion.
I created and grew The Auto Herald, an automotive-culture Instagram channel, from zero to 21.7K followers. The channel generated 44.6M views and reached 23.3M accounts in 90 days, with 99.2% of views coming from non-followers.
I also designed and developed the Victor Franklin Journal, a luxury journal that collaborated with brands and events including Geneva Supercar Show and Robiza Wine to produce editorial, social, and professional visual content.
MSc Management, Business Process Services
Master of Science in Management with a specialization in Business Process Services.
Bachelor's in Commerce, Commerce
Bachelor's degree in Commerce.
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