I am an eCommerce and operations leader with more than 10 years of experience managing international remote teams and building scalable online business operations.
I have led multichannel eCommerce initiatives across Shopify, Magento, Amazon, eBay, Walmart, Sears, and Global Industrial. My work combines operational strategy, catalog management, customer experience, and profitability improvement.
I specialize in designing customer support processes, commercial policies, operational capacity standards, risk controls, payment workflows, dispute management, and fraud prevention. I have reduced customer complaints from 15% to zero through process redesign and service strategy.
My technical background includes more than 15 years in web development, including PHP, backend and frontend development, database optimization, server upgrades, and testing. This enables me to work effectively with engineering, product, and operations teams.
I have also applied generative AI tools to catalog optimization workflows, improving production capacity while reducing maintenance costs and turnaround time. I am experienced in optimizing product content, monitoring website performance, and improving conversion-related issues.
I am based in Bucaramanga, Colombia, and have extensive experience working remotely with organizations in the United States and international markets.
Optimized Shopify catalog content for new and existing products, contributing to sales increases of 7% to 15% beginning in the second half of 2024.
Integrated AI tools into content workflows to reduce maintenance costs and turnaround time, scaling catalog output from 50 to 500 products per week. Monitored websites and addressed issues affecting profitability and conversion rates.
Designed and implemented customer service strategies, support processes, and commercial policies that reduced customer complaints from 15% to zero.
Established operational capacity standards for cost projections, break-even calculations, and growth planning. Managed CRM operations, payment processing, disputes, fraud prevention, expense monitoring, customer satisfaction, and recruiting coordination.
Updated and implemented a bulk discount processing module to support eCommerce functionality.
Debugged and optimized databases to improve system efficiency. Upgraded PHP server versions and performed the related testing processes.
Implemented electronic signature and online validation systems for an electronic invoicing platform.
Contributed senior web development expertise to strengthen digital validation and invoicing workflows.
Developed and launched a Magento-based eCommerce website focused on operational efficiency and profitability. Directed the company’s overall operations and customer service functions.
Expanded the business across Amazon, eBay, Sears, Global Industrial, and Walmart. Earned Amazon.com Outstanding Seller recognition, while the implemented business model received recognition from Global Industrial in 2017.
Directed projects and teams during the early stages of the organization’s international business operations.
Supported operational execution and team coordination for international business initiatives.
Certification, Strategic Business Planning Models for Electronic Businesses
Completed training in strategic business planning models for electronic businesses in Bucaramanga, Colombia.
Certification, Teaching Models and Methodologies
Completed training in teaching models and methodologies in Bucaramanga, Colombia.
Certification, Shopify Foundations
Completed Shopify Foundations certification.
Advanced Webmaster Diploma, Web Development
Earned an Advanced Webmaster Diploma in Bucaramanga, Colombia.
Systems Technology Degree, Systems Technology
Earned a Systems Technology Degree in Puerto Ordaz, Venezuela.
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