As a digital marketer and social media manager at Credo Faster, I managed the company’s digital presence across Facebook, Instagram, and TikTok, creating and publishing engaging content to promote the brand, services, and customer offers. I developed social media content, monitored audience engagement, and responded to customer messages, comments, and inquiries to maintain an active and responsive online community.
I supported digital marketing campaigns and promotional activities, including customer engagement initiatives and Spin the Wheel campaigns. I hosted TikTok LIVE sessions approximately twice a week to interact with customers, answer questions, and increase brand awareness. I also handled customer communication through email and social media, ensuring inquiries and concerns were addressed professionally and promptly.
I monitored social media performance and prepared monthly reports covering audience engagement and platform activity. I maintained a 94% Facebook response rate through consistent and timely customer engagement. I also conducted competitor research across markets, including South Africa, Lesotho, Cameroon, and the Democratic Republic of Congo, to identify digital trends, content opportunities, and approaches that could strengthen the brand’s online presence.
My role required creativity, communication, customer service, online research, and attention to detail. I worked closely with the customer care and marketing teams to maintain consistent brand messaging, understand customer needs, and use digital platforms to improve customer engagement and brand visibility.