I am a strategic SaaS and FinTech revenue leader with over 9 years of experience driving ARR growth, go-to-market execution, and revenue operations transformation across more than 80 countries. My expertise lies in building scalable revenue operations, optimizing monetization models, and aligning sales, marketing, and product teams around measurable growth KPIs. I have a proven track record of success in investor readiness, forecasting accuracy, and implementing data-driven commercial strategies that increase profitability and company valuation.
Currently, I serve as Chief Revenue Officer at TeamOK, where I designed and executed a full go-to-market and monetization strategy for a productivity SaaS spin-off. I built a scalable RevOps infrastructure that connects CRM, marketing automation, and forecasting dashboards, which improved trial-to-paid conversion by 27% and reduced customer acquisition costs through optimized customer journeys and onboarding automation. I also implemented data-driven retention metrics and revenue analytics to support investor due diligence and valuation modeling.
In parallel, I hold the position of VP Sales and Marketing at WebCEO.com, a B2B SaaS company serving SEO and digital marketing professionals globally. I have scaled SaaS ARR across 80+ markets by integrating GTM, pricing, and RevOps frameworks. I introduced OKR-driven revenue alignment for sales, marketing, and support teams, improving forecast accuracy by 30%. My efforts reduced CAC by 22% and increased ARPU by 18% through funnel optimization and monetization models. I manage a 26-person cross-functional team responsible for acquisition, retention, and upsell performance.
Previously, I was Sales Lead Manager at Video Security in Moldova, where I closed over $100K in B2B deals and built a scalable PPC-based lead funnel. I successfully negotiated international contracts and managed end-to-end project implementations, demonstrating strong communication and negotiation skills.
I also co-founded and franchised a food delivery service in Ukraine, where I managed operations, budgeting, hiring, and business analytics. This experience sharpened my organizational and leadership skills, as well as my ability to develop projects that improve loyalty and sales service.
I hold a Bachelor of Arts degree in International Economics & Business Administration from International Christian University in Kyiv. I am passionate about driving growth through strategic revenue operations and leadership, and I am eager to continue delivering measurable results in SaaS and FinTech sectors.
Designed and executed a full GTM and monetization strategy for a productivity SaaS spin-off, leading pricing, positioning, and investor readiness. Built a scalable RevOps infrastructure connecting CRM, marketing automation, and forecasting dashboards, increasing visibility across the funnel. Improved trial-to-paid conversion by 27% and reduced CAC through optimized customer journey and onboarding automation. Implemented data-driven retention metrics and revenue analytics, enabling investor due diligence and valuation modeling. Led cross-functional collaboration between product, marketing, and engineering to achieve measurable ROI and ARR growth.
Scaled SaaS ARR across 80+ markets through integrated GTM, pricing, and RevOps frameworks. Introduced OKR-driven revenue alignment for Sales, Marketing, and Support, improving forecast accuracy by 30%. Reduced CAC by 22% and increased ARPU by 18% through optimized funnel and monetization model. Built revenue dashboards and forecasting models adopted by management for quarterly planning. Managed a 26-person cross-functional team responsible for acquisition, retention, and upsell performance. Partnered with finance and product teams to support long-term P&L and investor readiness initiatives.
Closed $100K+ B2B deals and built a scalable PPC-based lead funnel. Established an automated sales funnel through dynamic landing pages and PPC. Successfully negotiated and finalized international contracts, managing customs documentation. Managed end-to-end project implementation.
Achieved Cash-on-Cash ROI of 125%. Operated 2 franchises abroad. Organized, planned, and coordinated service delivery. Managed hiring and compliance with medical examinations. Budgeted and controlled kitchen, couriers, and supplier contracts. Maintained business analytics on average check, revenue, and delivery numbers. Developed projects to improve loyalty and sales service.
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