Senior Project & Events Leader

Led the successful planning and delivery of a wide range of B2B and B2C events, ensuring consistently high attendee satisfaction. Managed the full event cycle from concept to execution, including content development, agenda planning, and speaker engagement with senior industry professionals. Built strong relationships with global sponsors, helping to increase visibility and event value. Supported social media marketing initiatives using Meta Ads Manager. Oversaw vendor and venue coordination, negotiated contracts, and improved processes to lower costs and boost efficiency. Directed digital growth of the company, enhancing online presence and generating more leads. Created and managed no-code websites, designed social media content, and performed graphic design and video editing. Successfully produced and delivered 50+ multidisciplinary conferences and exhibitions across various sectors.

Managed full financial oversight of the event portfolio, ensuring projects met business goals and stayed within budget. Planned and executed professional events aimed at senior executives across finance, technology, and marketing industries. Developed marketing strategies to boost attendance and audience engagement. Built and maintained key partnerships, enhanced sponsor packages, and conducted market and competitor research. Produced multidisciplinary conferences and exhibitions with audiences ranging from 100 to 500+ participants on topics including mineral extraction, digital education, counterfeit control, and marketing regulations.

Directed operations across PR, Sales, and Production departments with a team of 7. Launched a consistent cadence of monthly business events. Created financial models and dashboards to track event profitability and KPIs. Drove content strategy aligned with market trends, increasing event attendance by 25%. Organized events on topics such as prosthetics innovation, digital education, and AR/VR in research and learning.

Delivered multi-format B2B events across finance, media, and marketing industries. Developed sponsorship sales strategies that doubled partner retention rates.

Managed speaker logistics, agenda planning, and venue coordination for B2B executive forums.

Conducted market analysis to identify commercially attractive topics, negotiated with speakers, developed event programs, collaborated with sponsorship, sales, and marketing departments, worked on-site, and managed event staff.

Wrote analytical, news, and advertising articles daily. Worked with regional newspapers and news platforms.

Collaborated with Marketing Department on advertising and website copy to promote company activities and products.