Sr Marketing Director
- Location
- United States
- Rate, USD
- Not specified
- Work schedule
- Full Time,
- Language skills
- English
- Available for Hire
- Yes
About me
I have 13+ years of experience with GTM, Field Marketing, and managing integrated marketing campaigns including: digital, events, and PR. My teams consistently exceed targeted metrics and bring the WOW!!! We have created strong relationships with key stakeholders (internal/external) that drive tangible results.
Moveover, I have become adept at leveraging/analyzing data to effectively drive business decisions/outcomes.
Professional area
Skills
Account ManagementActive ListeningAI - Artificial intelligenceAnalytical SkillsAutomationB2BB2CBankingBrand ManagementBusiness DevelopmentCampaign ManagementChange ManagementChat and Email SupportClient Relationship ManagementCollaborationCommunity ManagementCompassionateComputer HardwareConflict ResolutionCritical ThinkingCRM ManagementEmail ManagementEmpathyInfluencer MarketingInternational communicationMicrosoft 365Mobile DevelopmentPeople ManagementProgram DevelopmentRevenue Generation
Education
- 9/83 to 9/88 BA Psychology @ University of Michigan
- 9/93 to 12/95 MBA--Marketing @ Clark Atlanta University
Experience
- Feb 2020/ Mar 2023 Financial Services Partner Marketing Director @ Microsoft
Created partner marketing plans leveraging omni-channel marketing/sales motions that delivered $15M in H2 FY22 Financial Services pipeline and a 20:1 ROI
- Sept 2018/Jan 2020 VP of Demand Generation @ Trintech
Created renewal campaigns that increased renewals (17.5%) and identififed cross-sell opportunities
- Aug 2016/Sept 2018 Sr Director Demand Generation @ Wolters Kluwer
Aligned GTM strategy to Product Lifecycle which increased customer loyalty and reduced sales cycle by 10 days
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