I have 13+ years of experience with GTM, Field Marketing, and managing integrated marketing campaigns including: digital, events, and PR. My teams consistently exceed targeted metrics and bring the WOW!!! We have created strong relationships with key stakeholders (internal/external) that drive tangible results.
Moveover, I have become adept at leveraging/analyzing data to effectively drive business decisions/outcomes.
Created partner marketing plans leveraging omni-channel marketing/sales motions that delivered $15M in H2 FY22 Financial Services pipeline and a 20:1 ROI
Created renewal campaigns that increased renewals (17.5%) and identififed cross-sell opportunities
Aligned GTM strategy to Product Lifecycle which increased customer loyalty and reduced sales cycle by 10 days
Accomplished digital marketing professional with strong bias for action and a proven track record of leading large scale marketing programs and driving results. Established expertise in marketing strategy, digital marketing, and content management.
I am a Data Science Analyst.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
My name is Bebe Ibvisayi Lashley. I am an immigrant from Zimbabwe who has lived in the USA for 22 years.
