Sr Marketing Director

Rate, USD
Not specified
Work schedule
Full Time,
Language skills
English
Available for Hire
Yes
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About me

I have 13+ years of experience with GTM, Field Marketing, and managing integrated marketing campaigns including: digital, events, and PR. My teams consistently exceed targeted metrics and bring the WOW!!! We have created strong relationships with key stakeholders (internal/external) that drive tangible results.

Moveover, I have become adept at leveraging/analyzing data to effectively drive business decisions/outcomes.


Professional area



Education

9/83 to 9/88 BA Psychology @ University of Michigan
9/93 to 12/95 MBA--Marketing @ Clark Atlanta University

Experience

Feb 2020/ Mar 2023 Financial Services Partner Marketing Director @ Microsoft

Created partner marketing plans leveraging omni-channel marketing/sales motions that delivered $15M in H2 FY22 Financial Services pipeline and a 20:1 ROI

Sept 2018/Jan 2020 VP of Demand Generation @ Trintech

Created renewal campaigns that increased renewals (17.5%) and identififed cross-sell opportunities

Aug 2016/Sept 2018 Sr Director Demand Generation @ Wolters Kluwer

Aligned GTM strategy to Product Lifecycle which increased customer loyalty and reduced sales cycle by 10 days


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