Sr Marketing Director
About Me
I have 13+ years of experience with GTM, Field Marketing, and managing integrated marketing campaigns including: digital, events, and PR. My teams consistently exceed targeted metrics and bring the WOW!!! We have created strong relationships with key stakeholders (internal/external) that drive tangible results.
Moveover, I have become adept at leveraging/analyzing data to effectively drive business decisions/outcomes.
Skills
Analytical SkillsBusiness DevelopmentAccount ManagementCollaborationAutomationChange ManagementClient Relationship ManagementCritical ThinkingCampaign ManagementEmpathyB2BBankingPeople ManagementConflict ResolutionInfluencer MarketingBrand ManagementMobile DevelopmentCommunity ManagementProgram DevelopmentCRM ManagementB2CActive Listening
Experience
Created partner marketing plans leveraging omni-channel marketing/sales motions that delivered $15M in H2 FY22 Financial Services pipeline and a 20:1 ROI
Created renewal campaigns that increased renewals (17.5%) and identififed cross-sell opportunities
Aligned GTM strategy to Product Lifecycle which increased customer loyalty and reduced sales cycle by 10 days
Education
BA Psychology
MBA--Marketing
Portfolio not available.