Lead Graphic Designer/ Ilustrator

Remote from: Hungary
Annual salary: Undisclosed
Salary information is not provided for this position. Check our Salary Directory to estimate the average compensation for similar roles.
Department: Creative & Design
Employment type: Full Time,
Job posted: 22 May 2026
Apply before: 22 Jun 2026
Experience level: Senior
Views / Applies: 30 / 1

About company

About Fortis Games

Fortis Games is a game development studio focused on creating immersive gaming experiences.

Computer Games
2021

Actively Hiring

AI Summary

Fortis Games seeks a Lead Graphic Designer/Illustrator to drive visual quality for marketing and user acquisition. The role involves creating performance-driven assets, translating strategy into compelling visuals, and guiding other designers. Candidates need 6+ years of experience in graphic design or marketing design. The position offers opportunities to shape creative direction and integrate generative AI tools. This is a leadership role in a growing game company.

Job Complexity

Easy Hard

AI Insight The role requires a high level of expertise in graphic design and illustration, leadership skills, and experience with generative AI and performance-driven creative. The combination of creative and technical demands makes it challenging.

Salary Analysis

AI Insight The salary is not provided. Based on US market data for a Lead Graphic Designer in the gaming industry, the estimated median is around $95,000. This role typically ranges from $70,000 to $130,000 depending on experience and location.

Key Skills

Graphic Design Illustration User Acquisition Creative Direction Performance Marketing Generative AI Design Leadership Visual Systems Mentoring Campaign Optimization

Cover Letter Sample

Dear Hiring Manager,

I am excited to apply for the Lead Graphic Designer/Illustrator position at Fortis Games. With over 6 years of experience in graphic design and marketing creative, I have a strong track record of driving visual quality and performance for user acquisition campaigns. I am particularly drawn to Fortis's mission of creating games that bring people together and fostering a culture of belonging.

In my previous roles, I have led the creation of high-impact visual assets, translated strategy into compelling designs, and mentored junior designers. I am proficient in using generative AI tools to enhance creativity and efficiency, and I am eager to bring this expertise to Fortis to help shape best practices. I am confident that my skills in design leadership, creative strategy, and performance optimization align perfectly with the needs of this role.

Thank you for considering my application. I look forward to the opportunity to contribute to Fortis's success.

Sincerely,
[Your Name]

Possible Interview Questions

Can you describe a time when you used performance data to improve a creative asset's effectiveness?

In my previous role, I led a campaign where initial ad creatives had low click-through rates. By analyzing performance data, I identified that users responded better to dynamic, action-oriented scenes rather than static images. I redesigned the assets to include more movement and clear calls-to-action, resulting in a 30% increase in conversion rates.

How do you integrate generative AI tools into your design workflow?

I use generative AI for ideation and rapid prototyping. For example, I use tools like Midjourney to generate multiple visual concepts quickly, then refine the best ones in Photoshop. I also use AI for background generation and texture creation to speed up production. I ensure that all AI-generated content is reviewed for brand alignment and quality.

Describe your experience leading a team of designers. How do you provide feedback?

I have led a team of 4 designers, focusing on fostering a collaborative environment. I provide feedback by first acknowledging what works well, then offering specific, actionable suggestions for improvement. I encourage designers to iterate and explore multiple solutions. I also hold regular one-on-ones to discuss their growth and career goals.

How do you balance speed, quality, and volume when managing multiple campaigns?

I prioritize by identifying the highest-impact tasks and using efficient workflows. For example, I create design templates and style guides to maintain consistency while speeding up production. I also use project management tools to track progress and communicate with stakeholders to set realistic deadlines. Regular check-ins help me adjust priorities as needed.

Can you give an example of a visual system you created for a marketing campaign?

For a mobile game launch, I developed a visual system based on the game's core mechanics and art style. This included a color palette, typography, iconography, and layout templates for ads, social media, and store assets. The system ensured brand consistency across platforms and allowed for quick iteration of new creatives, improving overall campaign performance.

Who we are
At Fortis Games we aspire to make great games that bring people together while redefining how game companies work. We believe in building a sense of belonging through our games, their communities, and how we operate and treat each other. Through our game communities, we will create powerful connections and lasting memories. We will foster a culture of diversity, equity and belonging where together our diverse skills, experiences and backgrounds impact the games we make.
We are an early but mighty organization with a leadership team of game industry veterans. There are many opportunities for you to have a big impact on the products we’ll be making as well as the overall direction of the company. If you’re passionate about tackling difficult problems with direct and thoughtful communication and team first mentality, we may be the right place for you.

About the role

As a Lead Graphic Designer/Illustrator at Fortis, you will drive the visual quality and creative direction of our marketing and user acquisition efforts, shaping how players discover and connect with our games.

Your focus will be on translating strategy, gameplay features, audience insights, and performance data into compelling visual systems and high-impact creative. You will lead by example through strong execution while guiding other designers and elevating the overall quality and effectiveness of our creative output.

You will work closely with creative strategists, producers, and marketing partners to ensure all visual assets are aligned with campaign goals, optimized for performance, and executed at a high standard. You will also drive continuous improvement through research, creative experimentation, and the integration of new tools and workflows, including the use of generative AI in day-to-day design processes.

In this role, you will not only use AI tools in your own day-to-day design process, but also help shape best practices for how AI is applied across creative development in a way that is efficient, high quality, brand-aligned, and responsible.

What you will achieve

Lead the creation of high-quality, performance-driven visual assets for user acquisition campaigns, social media, and store presence, setting a high bar for craft and effectiveness
Translate creative strategy, gameplay features, and player motivations into compelling visual directions and scalable design systems
Drive ongoing research on competitor creatives, market trends, player behavior, and platform best practices, turning insights into actionable creative opportunities
Define and guide creative exploration, generating strong visual concepts and multiple variations to support testing frameworks and campaign iteration
Use performance data and creative insights to inform design decisions, proactively identifying opportunities to improve engagement and conversion
Establish and uphold visual quality standards across all outputs, ensuring consistency, clarity, and strong brand alignment
Collaborate closely with creative strategists, producers, and cross-functional partners to align creative direction with business and campaign goals
Provide clear, structured, and actionable feedback to designers and external partners, supporting their growth and improving overall team output
Balance speed, quality, and volume across multiple initiatives, ensuring efficient workflows and timely delivery in a fast-paced environment
Integrate generative AI tools into daily workflows, driving innovation in ideation, production, and iteration while improving team efficiency
Stay ahead of emerging creative formats, tools, and technologies, bringing forward new approaches that differentiate our campaigns
Mentor and support other designers, fostering a culture of ownership, collaboration, and continuous improvement

What you will need to be successful

6+ years of experience in graphic design, performance creative, or marketing design roles, with demonstrated leadership or ownership of creative output
Strong portfolio showcasing high-performing creative across digital formats (ads, store assets, social, etc.)
Proven ability to translate insights and strategy into effective visual direction
Experience guiding other designers and providing constructive, actionable feedback
Strong understanding of performance marketing principles and creative testing methodologies
Excellent communication, organizational, and stakeholder management skills
Ability to operate autonomously and drive initiatives from concept to execution
Deep understanding of design fundamentals and best practices across platforms
Experience in gaming, mobile, or performance-driven environments is highly valued
Proficiency in industry-standard design tools
Familiarity with motion graphics or 3D design tools is a plus
Hands-on experience using generative AI tools as part of daily creative workflows

Why join us
There are many reasons to join us, but here are a few:

We strongly believe we are changing how games studios operate and at the core of what we do is making great games that create a connected community
We’re not just about making Games Where You Belong. We’re also about building communities where our people belong. That’s why Fortis is a thriving environment that celebrates diversity, embraces inclusivity, and fosters growth.
Build and grow with a seasoned team of accomplished talent who have left an impactful mark in their disciplines, both in and out of gaming

Fortis is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

Apply now >