Business Development Representative – London

Remote from: UK
Annual salary: Undisclosed
Salary information is not provided for this position. Check our Salary Directory to estimate the average compensation for similar roles.
Department: Business Development
Employment type: Full Time,
Job posted: 24 May 2026
Apply before: 24 Jun 2026
Experience level: Midweight
Views / Applies: 12 / 2

About company

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Internet
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Actively Hiring

AI Summary

TheFork is seeking a Business Development Representative based in London to join their team and champion restaurant culture. The role involves proactively contacting restaurants, scheduling meetings, and selling TheFork's products and services such as promotions, software tools, and marketing solutions. Ideal candidates have 4-5 years of 360 sales cycle experience, preferably in B2B or hospitality, and are fluent in English. The company offers a permanent contract, flexible working, competitive salary and bonus, and various benefits including health insurance and parental leave.

Role DNA

Job Complexity

Easy Hard

Pace & Pressure

Relaxed Fast-paced

Autonomy Level

Guided Full Ownership

Communication Load

Independent Highly Collaborative

AI Insight The role requires proven sales experience and the ability to close deals in a single call, but the structured nature of outbound sales makes it moderately challenging.

Salary Analysis

AI Insight The job listing does not specify a salary, but for a Business Development Representative in London, the median market salary is around $55,000 USD. This is competitive for the role, considering the cost of living and the offered benefits.

Key Skills

B2B Sales Cold Calling Negotiation CRM Software Restaurant Industry Outbound Sales Business Development Communication Skills Microsoft Office Target-driven

Cover Letter Sample

Dear Hiring Manager,

I am excited to apply for the Business Development Representative position at TheFork. With over 4 years of experience in B2B sales and a passion for the restaurant industry, I am confident in my ability to drive growth and build strong relationships with restaurant owners.

In my previous role, I consistently exceeded targets by leveraging cold-calling and virtual meetings to close deals. My strong negotiation skills and familiarity with CRM software make me a perfect fit for this role.

I am particularly drawn to TheFork's mission of connecting diners with restaurants and its people-first culture. I am eager to contribute to your team and help restaurants thrive using your innovative products.

Thank you for considering my application. I look forward to discussing how my experience aligns with your needs.

Sincerely,
[Your Name]

Possible Interview Questions

Can you describe your experience with the 360 sales cycle and how you manage each stage?

I have 4+ years of experience managing the full sales cycle from prospecting to closing. I start by researching and identifying potential clients, then reach out via cold calls or emails to schedule meetings. During meetings, I present tailored solutions, handle objections, and negotiate terms. I use CRM to track progress and follow up consistently until the deal is closed. After closing, I ensure a smooth handoff to the account management team.

How do you handle rejection or objections during cold calls?

I view objections as opportunities to understand the prospect's needs better. I listen actively, acknowledge their concerns, and provide relevant information or examples to address them. If they are not interested, I politely ask for a better time to reconnect or ask for referrals. I maintain a positive attitude and learn from each interaction to improve my approach.

What strategies do you use to exceed sales targets consistently?

I set clear daily and weekly goals, prioritize high-potential leads, and use time management techniques to maximize productivity. I continuously refine my pitch based on feedback and market trends. I also leverage CRM data to identify patterns and focus on sectors with higher conversion rates. Additionally, I stay motivated by celebrating small wins and learning from losses.

Describe a time when you successfully closed a difficult deal. What was your approach?

In my previous role, I had a prospect who was hesitant due to budget constraints. I arranged a demo highlighting the ROI of our solution, including case studies from similar companies. I offered a flexible payment plan and a trial period to reduce risk. By building trust and demonstrating value, I was able to close the deal, which became one of our long-term clients.

Why are you interested in working for TheFork specifically?

I am passionate about the restaurant industry and love food. TheFork's mission to connect diners with restaurants and its innovative technology excite me. I admire the company's people-first culture and commitment to diversity. I believe my sales skills and industry knowledge can contribute to TheFork's growth while allowing me to grow professionally.

Join our Movement and Champion Restaurant Culture! 💚

At TheFork we believe that the best things in life happen around the table.
As the leading restaurant booking platform in Europe, we connect the broadest community of loyal diners with the world’s favorite restaurants. Powered by innovation and a deep passion for the restaurant industry, we create unique dining experiences across 11 countries.

We’re part of the Tripadvisor Group and proud to be building a diverse, people-first culture where “respect”, “ownership”, “growth” and “better together” values thrive.
If you’re passionate about food, technology, and making a real impact, your seat at the table is ready.
👉 Discover life at TheFork

What you will do:

After selecting in-scope restaurants, you will proactively contact and schedule meetings with the owners or managers of the restaurants. Your daily activities will be composed of cold-calls, and pre organized virtual meetings to present TheFork products and services.
You will be in charge of proposing and selling TheFork products and services, including: promotions, advanced software tool, booking widgets installed on the restaurant website, training & marketing solutions.
You will engage with the Restaurants managers to help them understand the opportunities, features and benefits of the TheFork Manager tool and TheFork network.
You will follow up with the prospects you engaged with until you close the deal and the restaurant is successfully published online on TheFork and affiliate websites.

Who you are:

You Must Meet These Critical Qualifications

You speak English fluently, additional languages are much appreciated.
You are self-driven, results-oriented, and passionate about achieving and exceeding targets.
You are customer- and sales-oriented with persuasive and influencing skills.
You are a high-performing professional with proven sales experience, comfortable closing deals in a single call.
You have 4-5 years experience in 360 sale cycle roles, preferably in outbound B2B or restaurants/hospitality environments
You are skilled in short-term negotiations.

You Can Impress With These Additions

You are a foodie with a strong interest in digital, tech products, and the restaurant sector.
You are dynamic, independent, and thrive in fast-paced environments with excellent organisational skills.
You are curious, eager to learn, and motivated to grow in your role.
You are proficient in using a PC and Microsoft Office, with CRM software experience as a plus.

What we offer you:

😄 An awesome team
🏠 A permanent contract
⚖️ Flexible working environment (2 days home office per week + up to 4 total weeks additional flexibility during the summer period and in December to work fully remotely)
💸 Competitive fixed salary and bonus
🍕 Lunch vouchers available 3 working days per week (delivered to the office only)
🌎 International teams and a multicultural environment spanning 11 offices across Europe
🤝Highly inclusive working environment
🤸‍♀️ Lifestyle benefits that can be used to reimburse expenses related to physical and leisure activities, family support, travel etc
🎓 Continuous learning and development programs
😌 Free access to the Calm app to help you build resilience wherever you are in your mental health journey
🐣Dedicated parental leave and caregiver leave policies (12 weeks fully paid)
🏥 Health insurance
👩‍🦽 Life & Disability Insurance at no cost to the employee
👴 Attractive pension plans
🍴 Amazing offices with dining, a coffee point on each floor, and leisure area
🎤 Team building events

All hiring happens through our careers site and official email. We do not text or ask for payment during the hiring process. Please report any suspicious messages immediately.

We believe that we are better together, and we welcome you for who you are. We endeavor to ensure that everyone – regardless of ability, age, socio-economic & cultural background, ethnicity, faith, gender, gender expression, gender identity, ideology, national origin, race, sexual orientation, marital status, or any characteristic protected under applicable law – has the opportunity to reach their full potential. At TheFork, we want you to bring us your unique perspectives and experiences, so we can collectively continue disrupting the restaurant industry and go from good to great.

TheFork is committed to a fair recruitment process. If you have special needs and require reasonable support during your application, interview, or participation in the selection process due to health conditions or disability, please direct your inquiries to [email protected]. Our HR team will review the request and respond accordingly.

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