Business Development Manager – Communications & Growth Partnerships

Remote from: EMEA
Annual salary: Undisclosed
Salary information is not provided for this position. Check our Salary Directory to estimate the average compensation for similar roles.
Department: Business Development
Employment type: Full Time,
Job posted: 10 Jun 2026
Apply before: 10 Jul 2026
Experience level: Senior
Views / Applies: 29 / 2

Sporty Group is a global consumer internet and technology company with a strong presence in sports media, gaming, social, and fintech.

Sports
2013

Actively Hiring

AI Summary

This Business Development Manager role at Sporty Group focuses on driving growth through communications and partnerships in Africa and LATAM. The position involves optimizing WhatsApp, SMS, and email channels, negotiating marketing partnerships, and aligning communications with lifecycle campaigns. The ideal candidate has 6+ years in growth, communications, or partnerships, with strong commercial skills and experience in multiple regions. Sporty Group offers a competitive salary, remote work, and quarterly bonuses. This is a senior, fast-paced role requiring autonomy and collaboration.

Role DNA

Job Complexity

Easy Hard

Pace & Pressure

Relaxed Fast-paced

Autonomy Level

Guided Full Ownership

Communication Load

Independent Highly Collaborative

AI Insight The role requires 6+ years of experience, commercial negotiation, and managing multi-region partnerships, indicating a senior level. However, it is not an executive position, so difficulty is set at 4 out of 5.

Salary Analysis

AI Insight The salary is not provided in the listing. Based on US market data for a Business Development Manager in growth partnerships with 6+ years experience, the typical range is $80,000–$130,000, with a median around $105,000. If offered at this level, it would be competitive given the remote work and additional benefits like quarterly bonuses.

Key Skills

Growth Marketing Partnership Development Negotiation Lifecycle Marketing Messaging Platforms SMS Marketing Email Marketing ROI Analysis Localization Cross-Functional Collaboration

Cover Letter Sample

Dear Hiring Manager,

I am excited to apply for the Communications & Growth Partnerships Lead role at Sporty Group. With over 6 years of experience in growth, communications, and partnerships, I have a proven track record of optimizing messaging channels and driving regional growth. My background includes negotiating and managing partnerships across Africa and LATAM, aligning communications with lifecycle campaigns, and measuring ROI across channels. I am data-driven, execution-focused, and fluent in English, with a passion for leveraging local insights.

I thrive in fast-paced, remote-first environments and am eager to bring my skills to Sporty Group. Thank you for considering my application.

Possible Interview Questions

Can you describe a successful marketing partnership you negotiated in Africa or LATAM?

I negotiated a partnership with a major telecom provider in Nigeria that resulted in a 30% increase in SMS campaign reach. The deal involved revenue sharing and co-branded campaigns, which drove a 15% boost in user acquisition over three months.

How do you approach optimizing WhatsApp, SMS, and email channels for deliverability and engagement?

I start by analyzing delivery rates, open rates, and CTRs, then implement A/B testing for subject lines, send times, and content. For WhatsApp, I ensure compliance with opt-in policies and use personalized messaging. I also negotiate costs with providers and monitor IP reputation for email.

How do you measure ROI across owned and partner channels?

I track key metrics like cost per acquisition, conversion rates, and lifetime value. For partnerships, I compare the cost of the partnership vs. revenue generated through dedicated tracking links or promo codes. I also use attribution models to understand channel interactions.

Describe a time you had to align communications with global marketing and lifecycle campaigns. How did you ensure localization?

In my previous role, I worked with product and regional teams to adapt a global retention campaign for Brazil. I adjusted messaging to local cultural nuances and used local influencers in SMS blasts, resulting in a 20% increase in re-engagement compared to the global template.

What strategies do you use to onboard new communication channel partners and manage existing ones for cost optimization?

I evaluate potential partners based on reach, reliability, and pricing. I negotiate long-term contracts with volume discounts and conduct quarterly performance reviews. For existing partners, I monitor usage and renegotiate rates when volumes increase, ensuring we get best value.

About the role

Sporty Group is looking for a Communications & Growth Partnerships Lead to own customer communications and regional marketing partnerships. This role blends channel optimization, localization, and commercial partnerships to drive growth at scale.

What you’ll be doing

Identify, negotiate, and manage marketing partnerships across Africa & LATAM
Optimize WhatsApp, SMS, and email performance (delivery, open, CTR, cost)
Align communications with marketing, product, and lifecycle campaigns
Work closely with Marketing, Prod and Ops for localization of messaging, creatives, and campaigns per market
Plan and track regional activations and partnerships – including but not limited to strategic billboards, payment partnership campaigns, affiliate marketing etc
Measure ROI and performance across owned and partner channels
Onboard new communication channel partners, and manage existing Bulk SMS, email, and communication partners for cost optimization

What you’ll bring

6+ years in growth, communications, or partnerships
Hands-on experience with messaging platforms and lifecycle marketing
Strong commercial and negotiation skills
Experience working across multiple regions and cultures
Comfortable to travel for local activations and market studies in existing and emerging markets for sporty
Data-driven and execution-focused
Fluency in both written and spoken English is essential

What’s in it for you

Sporty is a remote first company in pursuit of sustainability
A competitive salary + individual performance based bonuses every quarter
28 days paid annual leave
Referral bonuses & flash bonuses
Top of the line equipment
Annual company retreats to provide great internal networking opportunities

If you’re interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.

Apply now >