About this role.
This Business Development Manager role at Sporty Group focuses on driving growth through communications and partnerships in Africa and LATAM. The position involves optimizing WhatsApp, SMS, and email channels, negotiating marketing partnerships, and aligning communications with lifecycle campaigns. The ideal candidate has 6+ years in growth, communications, or partnerships, with strong commercial skills and experience in multiple regions. Sporty Group offers a competitive salary, remote work, and quarterly bonuses. This is a senior, fast-paced role requiring autonomy and collaboration.
Role DNA
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Job Complexity
4/5Pace & Pressure
4/5Autonomy Level
4/5Communication Load
4/5Salary analysis
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Core skills
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Cover letter sample
Dear Hiring Manager,
I am excited to apply for the Communications & Growth Partnerships Lead role at Sporty Group. With over 6 years of experience in growth, communications, and partnerships, I have a proven track record of optimizing messaging channels and driving regional growth. My background includes negotiating and managing partnerships across Africa and LATAM, aligning communications with lifecycle campaigns, and measuring ROI across channels. I am data-driven, execution-focused, and fluent in English, with a passion for leveraging local insights.
I thrive in fast-paced, remote-first environments and am eager to bring my skills to Sporty Group. Thank you for considering my application.
Sample interview questions
I negotiated a partnership with a major telecom provider in Nigeria that resulted in a 30% increase in SMS campaign reach. The deal involved revenue sharing and co-branded campaigns, which drove a 15% boost in user acquisition over three months.
I start by analyzing delivery rates, open rates, and CTRs, then implement A/B testing for subject lines, send times, and content. For WhatsApp, I ensure compliance with opt-in policies and use personalized messaging. I also negotiate costs with providers and monitor IP reputation for email.
I track key metrics like cost per acquisition, conversion rates, and lifetime value. For partnerships, I compare the cost of the partnership vs. revenue generated through dedicated tracking links or promo codes. I also use attribution models to understand channel interactions.
In my previous role, I worked with product and regional teams to adapt a global retention campaign for Brazil. I adjusted messaging to local cultural nuances and used local influencers in SMS blasts, resulting in a 20% increase in re-engagement compared to the global template.
I evaluate potential partners based on reach, reliability, and pricing. I negotiate long-term contracts with volume discounts and conduct quarterly performance reviews. For existing partners, I monitor usage and renegotiate rates when volumes increase, ensuring we get best value.
About the role
Sporty Group is looking for a Communications & Growth Partnerships Lead to own customer communications and regional marketing partnerships. This role blends channel optimization, localization, and commercial partnerships to drive growth at scale.
What you’ll be doing
- Identify, negotiate, and manage marketing partnerships across Africa & LATAM
- Optimize WhatsApp, SMS, and email performance (delivery, open, CTR, cost)
- Align communications with marketing, product, and lifecycle campaigns
- Work closely with Marketing, Prod and Ops for localization of messaging, creatives, and campaigns per market
- Plan and track regional activations and partnerships – including but not limited to strategic billboards, payment partnership campaigns, affiliate marketing etc
- Measure ROI and performance across owned and partner channels
- Onboard new communication channel partners, and manage existing Bulk SMS, email, and communication partners for cost optimization
What you’ll bring
- 6+ years in growth, communications, or partnerships
- Hands-on experience with messaging platforms and lifecycle marketing
- Strong commercial and negotiation skills
- Experience working across multiple regions and cultures
- Comfortable to travel for local activations and market studies in existing and emerging markets for sporty
- Data-driven and execution-focused
- Fluency in both written and spoken English is essential
What’s in it for you
- Sporty is a remote first company in pursuit of sustainability
- A competitive salary + individual performance based bonuses every quarter
- 28 days paid annual leave
- Referral bonuses & flash bonuses
- Top of the line equipment
- Annual company retreats to provide great internal networking opportunities
If you’re interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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