Marketing Specialist

Remote from
USA flag
USA
Salary, yearly, USD
72,000 - 86,000
Employment type
Full Time,
Job posted
Apply before
5 Jul 2026
Experience level
Midweight
Views / Applies
66 / 5

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AI Summary

Thunderbird is seeking a Marketing Specialist to execute digital marketing campaigns, manage social media, create content, and support brand awareness for its open-source email application. This role involves hands-on execution of blog posts, emails, newsletters, and social media activities, working closely with the Marketing Manager. The ideal candidate has 3+ years of experience in marketing or digital content, strong writing skills, and familiarity with marketing tools. The position offers a competitive salary and the opportunity to work with a distributed, mission-driven team dedicated to privacy-respecting communication tools.

Role DNA

Job Complexity
Easy Hard
Pace & Pressure
Relaxed Fast-paced
Autonomy Level
Guided Full Ownership
Communication Load
Independent Highly Collaborative
AI Insight The role requires 3+ years of experience and proficiency in multiple digital marketing channels, but it is not a senior or strategic position, hence a moderate difficulty level.

Salary Analysis

Median Market Rate
USD79,000
US Market
USD50k – USD120k
0 USD132k
AI Insight The offered salary range of $72,000 - $86,000 is competitive for a Marketing Specialist role, aligning with the national median of around $75,000. It reflects the required experience and responsibilities.

Key Skills

Digital Marketing Social Media Management Content Creation Email Marketing Copywriting Campaign Execution Analytics SEO Communication Project Management

Dear Hiring Manager,

I am excited to apply for the Marketing Specialist position at Thunderbird. With over three years of experience in digital marketing and a passion for open-source technologies, I am confident in my ability to execute impactful campaigns that drive user growth and brand awareness.

In my previous role, I managed social media channels, created engaging content, and coordinated email marketing campaigns that resulted in a 20% increase in engagement. I am skilled in using tools like Hootsuite, Mailchimp, and WordPress, and I thrive in fast-paced, collaborative environments.

I admire Thunderbird's commitment to privacy and user-centric design, and I would be honored to contribute to your mission. Thank you for considering my application. I look forward to the opportunity to discuss how I can support your marketing efforts.

Sincerely,
[Your Name]

How would you plan and execute a social media campaign for a product launch?
I would start by defining campaign goals and target audience, then create a content calendar with engaging posts across platforms like Twitter, LinkedIn, and Reddit. I'd use scheduling tools like Buffer, monitor engagement, and adjust based on analytics. For Thunderbird, I'd highlight privacy features and community benefits.
Can you describe a time you improved email marketing performance?
In my previous role, I noticed low open rates for our newsletters. I implemented A/B testing for subject lines, segmented the list based on user behavior, and optimized send times. This resulted in a 30% increase in open rates and a 15% bump in click-through rates.
How do you ensure brand consistency across different marketing channels?
I rely on brand guidelines and style sheets. Before publishing, I check tone, voice, and visual elements. I also use templates for emails and social posts. Regular reviews with the marketing team help align messaging.
What metrics do you prioritize when measuring campaign success?
I focus on engagement rate, conversion rate, click-through rate, and ROI. For top-of-funnel campaigns, I look at reach and impressions. For lead generation, cost per lead and conversion rate are key. I also track qualitative feedback from surveys.
How would you handle a negative comment on social media about Thunderbird?
I would respond promptly and empathetically, acknowledging the issue and offering to take the conversation offline. I'd coordinate with the support team to resolve the problem and ensure the user feels heard. Transparency and patience are crucial.

Why Thunderbird?

Thunderbird is one of the world’s most trusted open-source email applications, empowering more than 20 million people globally. At MZLA, the team behind Thunderbird, we build privacy-respecting communication tools that help people manage their digital lives while staying in control of their data.

We are open source by design. Our products are developed transparently and in collaboration with a global community of contributors, and that same spirit shapes how we work: collaboratively, inclusively, and with a shared commitment to putting users first.

Our small but growing distributed team includes 65+ people across seven countries. As Thunderbird evolves beyond a single desktop application, we are expanding across desktop, mobile, and paid services to build independent, privacy-respecting alternatives to big tech ecosystems.

Our revenue model combines user donations, which help keep Thunderbird’s apps freely available, with paid services that cover the costs of hosted offerings while supporting long-term sustainability and continued innovation.

A note about MZLA and Mozilla: MZLA Technologies Corporation is the nonprofit-owned company behind Thunderbird and part of the Mozilla family. MZLA is separate from Mozilla Corporation and has its own compensation programs, benefits, and employment policies.

To learn more, visit www.thunderbird.net

The opportunity

The Marketing Specialist at MZLA executes digital marketing activities that support Thunderbird’s brand awareness, user growth, and product adoption goals. Working closely with the Marketing Manager, you’ll implement marketing campaigns and communications across social media, blog content, email marketing, and other digital channels. 

This is a hands-on role for someone who takes satisfaction in producing and publishing high-quality content, coordinating campaign activities, monitoring engagement metrics, and ensuring consistent messaging across platforms. You’re a strong communicator and digital marketer who loves content creation, campaign execution, and audience engagement. You enjoy bringing marketing strategies to life through thoughtful execution, strong writing, attention to detail, and effective cross-functional collaboration. 

What you’ll do 

  • Execute day-to-day social media activities, including content scheduling, publishing, monitoring, engagement, and reporting.
  • Draft and publish blog posts, marketing emails, newsletters, and other digital content aligned with brand voice and campaign objectives.
  • Support integrated marketing campaigns, product launches, and promotional activities across multiple channels.
  • Monitor social media engagement, coordinating with internal teams when additional context or support is needed.
  • Maintain editorial and campaign calendars to ensure timely delivery of marketing activities.
  • Track and report on performance metrics, identifying trends and optimization opportunities.
  • Support email marketing and automation activities, including list management, campaign setup, and workflow maintenance.
  • Assist with customer surveys and feedback collection to inform marketing and product insights.
  • Coordinate with internal teams and external vendors to support campaign execution and content development.
  • Ensure marketing materials align with brand standards and messaging guidelines.
  • Support ad hoc marketing and communications projects as needed.

What you bring 

  • 3+ years of experience in marketing, communications, digital content, or a related role.
  • Demonstrated experience executing social media, email, and digital marketing activities across multiple channels.
  • Strong writing, copyediting, and proofreading skills with the ability to adapt messaging for different audiences and platforms.
  • Experience with social media management tools, email marketing platforms, content management systems, and digital marketing technologies.
  • Strong organizational skills and attention to detail, with the ability to manage multiple priorities and deadlines.
  • Ability to collaborate effectively across cross-functional teams in a distributed, asynchronous environment.
  • Proactive mindset with the ability to take ownership of work and follow projects through to completion.
  • Familiarity with marketing analytics and reporting tools.
  • Excellent verbal and written communication skills.
  • Ability to learn and responsibly use emerging technologies, including AI-enabled tools, to improve workflows.
  • Ability to support a global organization with understanding of different cultural dynamics and practices.

Bonus points for

  • Experience supporting marketing activities for a global technology or software audience.
  • Familiarity with open-source communities or privacy-focused technology products.
  • Experience with survey and customer feedback platforms.
  • Basic experience using graphic design tools such as Canva or Adobe Creative Suite.
  • Familiarity with SEO and digital content optimization best practices.

What success looks like

You’ll be successful in this role if you bring organized project management that consistently meets deadlines, improve engagement on social media and grow follower counts, and increase the volume of content across blog, social, and email channels without sacrificing quality. You proactively collaborate with other teams on content generation and respond thoughtfully to comments and community engagement.

Work environment

This is a full-time, fully remote position. You’ll join a distributed team of Thunderbird staff, open-source community members, and contributors from around the world.

We rely on clear communication, thoughtful documentation, and collaborative decision-making to work effectively across time zones and disciplines.

You’ll be part of the marketing team, working closely with product, engineering, and community colleagues in a collaborative, fast-paced environment. 

Compensation & benefits

We benchmark our base salaries to local markets and target the 60th percentile of the peer market. The salary ranges for this role are:

  • US: $72,000 – $86,000 USD

We may consider candidates with strong skills but less than the required experience. Title, level and compensation will be determined based on qualifications and experience.

In addition to competitive salaries, we offer a comprehensive benefits package designed to support your whole self.

Work & career

  • Fully remote work & schedule flexibility
  • Company-provided laptop
  • Annual bonus program
  • Monthly remote work stipend
  • Annual professional development stipend
  • Industry conferences
  • Company all-hands and team gatherings

Rest & play

  • 24 days PTO per year (prorated) 
  • Your birthday
  • Year-end company shutdown
  • 9 wellbeing days 
  • Public holidays
  • Other paid leave
  • Quarterly wellbeing stipend for personal / family activities

Health & family

  • 401(k) contributions
  • Health, dental, & vision insurance
  • Disability insurance
  • Life insurance
  • Employee assistance program 
  • Paid parental leave
  • Paid sick days 

Work eligibility

Applicants must reside in and have permanent work authorization for the country location(s) specified in the posting. We are unable to consider applicants outside of these markets at this time. And, we do not provide visa sponsorship.

How to apply

Please apply directly through our career page. We carefully review every cover letter and screening question, so take the time to answer each fully.We value authentic, thoughtful responses that reflect your own experience and perspective. It is fine to use AI tools to polish your writing, but your answers should be your own. Candidates who submit generic or unoriginal AI-generated responses may be disqualified from further consideration.

Our commitment to diversity, equity, and inclusion

MZLA believes in the value of diverse creative practices and forms of knowledge, and knows diversity, equity and inclusion are crucial to and enrich the company’s core mission. We encourage applications from everyone, including members of all equity-seeking communities, such as (but not limited to) women, racialized and Indigenous persons, persons with disabilities, persons of all sexual orientations, gender identities and expressions.

We are an equal opportunity employer. We do not discriminate on the basis of race (including hairstyle and texture), religion (including religious grooming and dress practices), gender, gender identity, gender expression, color, national origin, pregnancy, ancestry, domestic partner status, disability, sexual orientation, age, genetic predisposition, medical condition, marital status, citizenship status, military or veteran status, or any other basis covered by applicable laws. MZLA will not tolerate discrimination or harassment based on any of these characteristics or any other unlawful behavior, conduct, or purpose. 

We will ensure that qualified individuals with disabilities are provided reasonable accommodations to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment, as appropriate. Please contact us at[email protected] to request accommodation.

#LI-DNI

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