Field and Events Marketer

Remote from
USA flag
USA
Annual salary
Undisclosed
Salary information is not provided for this position. Check our Salary Directory to estimate the average compensation for similar roles.
Employment type
Full Time,
Job posted
Apply before
16 Jul 2026
Experience level
Senior
Views / Applies
136 / 25

About Pogo

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Actively Hiring
Verified job posting
This job post has been manually reviewed for authenticity and compliance.

AI Summary

This Field and Events Marketer role at Pogo involves owning end-to-end logistics for conferences, dinners, and IRL events as core B2B channels. You will evaluate ROI for each event, build relationships with partners, and travel up to twice a month. The role requires strong operations chops, autonomy, and creativity in guerrilla marketing. Ideal candidates have 1-6 years of experience in field marketing or events at a tech company. You'll have direct impact on revenue and help shape the field marketing playbook as an early team member.

Role DNA

Job Complexity
Easy Hard
Pace & Pressure
Relaxed Fast-paced
Autonomy Level
Guided Full Ownership
Communication Load
Independent Highly Collaborative
AI Insight The role demands high operational intensity, rigorous ROI evaluation, and frequent travel, requiring strong project management and autonomous decision-making, which increases difficulty.

Salary Analysis

Median Market Rate
$80,000
US Market
$55k – 110k
0 $121k
AI Insight The offered salary is not specified, but based on market data for a Field and Events Marketer with 1-6 years of experience in tech, the estimated median is around $80,000. This is competitive for a startup with high ownership and travel requirements.

Key Skills

Event Management B2B Marketing Logistics Relationship Building ROI Analysis Project Management Guerrilla Marketing Travel Management AI Tools Sales Partnership

I am excited to apply for the Field and Events Marketer role at Pogo. With 4 years of experience in B2B field marketing at a fast-growing tech company, I have honed my ability to manage end-to-end event logistics, from vendor negotiations to on-site execution, while consistently driving measurable ROI.

I thrive in high-ownership environments where creativity and data-driven decision-making are valued. For instance, I led a guerrilla marketing campaign that generated a 300% increase in lead capture with minimal budget. My strong relationship-building skills have helped secure prime booth locations and event partnerships.

I am highly organized and comfortable with frequent travel, having managed over 20 events annually. I also leverage AI tools to streamline workflows and enhance event follow-up. I am eager to bring my operational expertise and passion for creating impactful experiences to Pogo's GTM strategy.

Thank you for considering my application. I look forward to discussing how I can contribute to your team.

Describe a time you managed multiple events simultaneously. How did you prioritize and ensure quality?
I used a project management tool like Asana to track all tasks and deadlines. I prioritized based on event ROI potential and immediate deadlines, and had weekly check-ins with vendors and team members. For quality, I created checklists and conducted on-site walkthroughs.
How do you evaluate the ROI of an event? Provide an example.
I track metrics like leads generated, pipeline created, and customer engagement. For example, at my previous role, we ran a dinner event that cost $5k and generated $50k in pipeline, so we repeated it quarterly.
Tell me about a time you had to cut an underperforming event. How did you decide and communicate it?
After reviewing metrics, I found a conference produced only 2 leads with high costs. I presented data to leadership showing low ROI and recommended reallocating budget to a more effective event. They agreed.
How do you incorporate AI tools into your workflow?
I use AI for drafting follow-up emails, analyzing attendee data, and optimizing travel itineraries. For instance, I use ChatGPT to personalize outreach and automate repetitive tasks.
What does 'great taste' mean to you in an event context? Provide an example.
Great taste means creating a cohesive and memorable experience. For a dinner event, I chose a unique venue with thoughtful decor and a customized menu that reflected our brand identity, leading to positive feedback and stronger relationships.

About your role 👀

As a Field and Event Marketer at Pogo, you’ll own conferences, dinners and IRL events as core B2B channels. You’ll run a high volume of events year-round, end-to-end, from logistics and project management to evaluating which ones are worth doing again.
Specifically, you will:
  • Own end-to-end logistics for our conference and dinner program – venues, vendors, travel, materials, staffing, follow-up
  • Build and maintain relationships with event organizers, venues, and partners
  • Evaluate ROI for every event – which earned their spot, which didn’t, and what to do differently next time
  • Bring great taste to how Pogo shows up, at every IRL touchpoint, including – event displays, dinner menus, and swag
  • Travel up to 2x a month to ensure the highest priority events run smoothly
  • Partner with sales and marketing to make sure events convert
  • Run guerrilla marketing experiments where creativity matters more than budget

About you 👩‍🚀

  • Likely 1–6 years of experience in conference servicing, field marketing, or events at a tech company.
  • Strong operations chops. You can project manage many events at once with hundreds of moving parts and not drop the ball.
  • You can build a relationship with anyone – especially the people hosting events, to unlock the best slots, partnerships, and venues.
  • Great taste. A booth, a dinner, swag, a follow-up email – you care how things look and feel, and that taste shows up in your work.
  • You evaluate spend honestly. Not every event is worth it. You can tell the difference and make the call to cut what isn’t working.
  • You operate autonomously. You don’t need someone telling you which conferences to consider or which vendors to call.
  • You’re up to travel up to 2x a month (primarily within the US).
  • You actively use AI tools in your workflows.
  • Bonus: guerrilla marketing creativity, consumer insights experience, extensive travel experience.

Why you might be excited about this opportunity 🙌

  • Own one of the most visible parts of our GTM strategy. Conferences, dinners, and in-person experiences are a core growth channel for us – not a side project. You’ll have real ownership over how Pogo shows up in the world.
  • Run events that actually matter. We care deeply about quality over quantity. Instead of churning through generic trade shows, we focus on highly intentional experiences that create meaningful relationships and drive real business outcomes.
  • Have a direct impact on revenue. You’ll work closely with sales and leadership to shape how events convert into pipeline, customer relationships, and long-term partnerships – with clear visibility into what’s working.
  • Help define the playbook early. As one of the early members of the marketing team, you’ll help shape our field marketing strategy, vendor relationships, event standards, and operating rhythms as we scale.
  • Get out from behind the desk. If you enjoy being in the room where things happen – building relationships face-to-face, traveling, and creating experiences people remember – this role gives you the chance to do that regularly.

Why you might not be excited about us 👎

  • This isn’t a traditional brand marketing role. We care deeply about ROI, pipeline, and relationship-building – not just running polished events or optimizing vanity metrics. Every event is expected to drive meaningful business impact.
  • The role can be operationally intense. You’ll own everything end-to-end: vendor issues, logistics, travel, shipments, last-minute changes, and post-event follow-up. A lot of the work happens behind the scenes.
  • We move quickly with very little structure. You won’t have large agency support, endless planning cycles, or overly defined processes. We value autonomy, speed, and people who can figure things out as they go.
  • Travel and context-switching are part of the job. You’ll be juggling multiple events, partnerships, and experiments at once while traveling frequently.
  • We expect more than 9 to 5 – raw hours make an impact at our current stage. That said, we trust each team member to create a flexible work schedule that allows them to be most productive while accommodating other priorities outside of work. We also strongly encourage time off to recharge the batteries: in addition to unlimited PTO, we’ve implemented a minimum 20 days vacation policy 🌴
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