Content Marketing Manager

Remote from
USA flag
USA
Salary, yearly, USD
120,000 - 154,000
Employment type
Full Time,
Job posted
Apply before
16 Jul 2026
Experience level
Midweight
Views / Applies
17 / 4

About Conversica

We humanize the customer experience with AI that helps businesses engage, qualify, and close more customers.

Verified job posting
This job post has been manually reviewed for authenticity and compliance.

AI Summary

Conversica is seeking a hands-on Content Marketing Manager to drive brand awareness and market presence through compelling content and marketing programs. This individual contributor will independently create blogs, case studies, and thought leadership content, manage website updates, and support campaigns. The role requires 5+ years of B2B SaaS marketing experience, excellent writing skills, and the ability to collaborate cross-functionally. It offers a competitive salary range of $120,000–$154,000 and is fully remote within the US.

Role DNA

Job Complexity
Easy Hard
Pace & Pressure
Relaxed Fast-paced
Autonomy Level
Guided Full Ownership
Communication Load
Independent Highly Collaborative
AI Insight The role requires 5+ years of experience and proven ability to manage multiple projects independently, but it is not a senior leadership position, making it moderately difficulty.

Salary Analysis

Median Highly Competitive
USD137,000
US Market
USD80k – 160k
0 USD176k
AI Insight The offered salary range of $120,000–$154,000 is well above the national median for Content Marketing Managers, reflecting the seniority and B2B SaaS specialization. This is a competitive package that should attract strong candidates.

Key Skills

B2B SaaS Content Marketing Storytelling Digital Marketing SEO Marketing Automation Website Management Customer Success Stories Thought Leadership Cross-functional Collaboration

Dear Hiring Manager,

I am excited to apply for the Content Marketing Manager position at Conversica. With over 5 years of experience in B2B SaaS content marketing, I have a proven track record of creating impactful content that drives engagement and leads. My ability to collaborate with executives and subject matter experts to translate complex ideas into compelling stories aligns perfectly with this role.

In my previous role at [Company], I managed end-to-end content creation, including blogs, case studies, and thought leadership pieces, resulting in a 30% increase in organic traffic. I also spearheaded website content updates and supported product launches, ensuring brand consistency across channels.

I thrive in fast-paced, autonomous environments and am passionate about using storytelling to build brand presence. I would welcome the opportunity to discuss how my skills can contribute to Conversica's growth.

Sincerely,
[Your Name]

Can you describe a content campaign you led that significantly improved brand awareness? What metrics did you use to measure success?
At my previous company, I developed a thought leadership campaign centered on industry trends. We published a series of articles and a whitepaper, promoted via email and social media. We tracked metrics like website traffic, time on page, lead generation, and social shares. The campaign resulted in a 25% increase in organic traffic and 50 new qualified leads.
How do you prioritize multiple content projects with tight deadlines?
I use a combination of project management tools (e.g., Asana) and an editorial calendar. I assess urgency, alignment with business goals, and dependencies. I also communicate regularly with stakeholders to ensure expectations are managed. For example, during a product launch, I created a timeline with milestones and daily check-ins to keep everything on track.
Describe your experience working with subject matter experts to create content. How do you ensure the content is both authoritative and accessible?
I start by understanding the SME's expertise and the key message. Then I conduct a structured interview, asking for analogies or examples. I write a draft that simplifies technical concepts without losing accuracy. I always have the SME review the final piece. For instance, I partnered with a VP of Engineering to write a blog on AI ethics, which we balanced with real-world implications.
This role involves managing website content. Are you familiar with CMS platforms like WordPress? How do you ensure website content stays updated?
Yes, I have extensive experience with WordPress and HubSpot CMS. I set up a schedule for regular content audits and updates. I also use analytics to identify underperforming pages and optimize them. For example, I revamped our careers page by refreshing copy and adding employee testimonials, which improved application rates by 20%.
How do you measure the success of your content marketing efforts?
I focus on both vanity and actionable metrics. Vanity metrics include page views and social shares. Actionable metrics include lead conversion rate, time on page, and content attribution to pipeline. I use tools like Google Analytics and HubSpot to track these. For a newsletter, we measured open rates and click-throughs, and adjusted subject lines based on A/B testing.

Conversica is seeking a hands-on Content Marketing Manager to help drive awareness, engagement, and market presence through compelling content, marketing programs, and brand storytelling.

This role is responsible for creating, managing, and executing external marketing initiatives that support company growth and visibility. The ideal candidate is a strong writer, storyteller, and marketing generalist who can independently turn ideas into polished marketing assets and maintain a consistent marketing presence across channels.

This is an individual contributor role focused on execution rather than people management. The successful candidate will work closely with leadership and cross-functional teams to create content, manage website updates, support marketing campaigns, and help bring Conversica’s story to market.
This is a remote role based in the United States.

Key Responsibilities

Content Creation & Storytelling

  • Create and manage blogs, articles, customer stories, case studies, thought leadership content, and industry-focused content.

  • Partner with leadership and subject matter experts to transform ideas and expertise into compelling external content.

  • Develop content that supports company messaging, market positioning, and business priorities.

  • Maintain an editorial calendar and content roadmap.

  • Website & Digital Presence

    • Manage and maintain website content, including page updates, landing pages, messaging updates, and content publishing.

    • Help ensure website content remains current, relevant, and aligned with company priorities.

    • Partner with internal stakeholders and external vendors as needed to support website enhancements and improvements.

    • Marketing Campaigns & Brand Execution

      • Coordinate and execute marketing campaigns across digital channels.

      • Support product launches, announcements, webinars, events, and other marketing initiatives.

      • Create and maintain marketing assets that support awareness, engagement, and lead generation efforts.

      • Help ensure consistency of messaging, branding, and visual presentation across customer-facing channels.

      • Customer & Industry Marketing

        • Develop customer success stories and use cases that highlight business outcomes and customer value.

        • Create content that supports industry awareness and thought leadership.

        • Identify opportunities to amplify customer wins, company milestones, and market insights.

        • Cross-Functional Collaboration

          • Partner closely with leadership, sales, customer success, product, and other teams to identify content opportunities and marketing priorities.

          • Coordinate marketing efforts across departments to ensure timely execution and alignment.

          • Serve as a marketing resource for company-wide initiatives requiring external communications and content support.

Qualifications

Required

  • 5+ years of experience in B2B SaaS marketing, content marketing, or related marketing roles.

  • Exceptional written communication, editing, and storytelling skills.

  • Experience creating content in partnership with subject matter experts and executive leaders.

  • Experience managing website content and digital marketing initiatives.

  • Ability to independently manage multiple projects and priorities.

  • Strong organizational skills and attention to detail.

  • Comfortable working in a fast-paced, evolving environment.

  • Preferred

    • Experience in SaaS, AI, technology, automotive, or related industries.

    • Experience supporting website launches, rebranding efforts, or major marketing initiatives.

    • Familiarity with content management systems, marketing automation tools, and analytics platforms.

    • Experience creating customer stories, thought leadership content, and executive communications.

Why Join Conversica?

Conversica is entering an exciting new phase of growth and innovation. As a profitable company with a strong foundation in AI-powered customer engagement, we’re investing in our people, products, and future growth.

At Conversica, you’ll have the opportunity to:

  • Make a visible impact in a small, high-performing company where individual contributions matter

  • Work closely with executive leadership and cross-functional teams to help shape business strategy and operational excellence

  • Solve meaningful challenges at the intersection of technology, revenue, customer experience, and business operations

  • Enjoy a high level of ownership, autonomy, and trust in a fully remote environment

  • Collaborate with curious, pragmatic teammates who value learning, continuous improvement, and results

  • Participate in the company’s future success through bonus and equity opportunities

  • If you’re someone who enjoys building better systems, improving processes, and helping organizations scale, you’ll find plenty of opportunities to make an impact at Conversica.

The base salary range for this role is $120,000 – $140,000 per year, depending on location, experience, and job-related skills. This role is also eligible for an annual bonus target of 10% of base salary, bringing the total target cash compensation range to $132,000 – $154,000.

In addition, Conversica offers flexible PTO and paid holidays, comprehensive medical, dental, and vision coverage, a 401(k) plan, equity grant eligibility, and a remote-first, collaborative work environment.

Use of AI in the Hiring Process

As an AI company, we recognize that candidates may use AI tools to research, prepare, and improve application materials. However, we expect all application materials, assessments, and interview responses to accurately reflect your own experience, skills, and work. Authenticity, transparency, and professional integrity are important parts of our hiring process.

Apply now >

This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content.

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