Field Marketing Manager [gn] EMEA

Remote from: Europe
Annual salary: Undisclosed
Salary information is not provided for this position. Check our Salary Directory to estimate the average compensation for similar roles.
Department: Marketing & Sales
Employment type: Full Time,
Job posted: 16 Jun 2026
Apply before: 16 Jul 2026
Experience level: Midweight
Views / Applies: 99 / 14

Transform complex data landscapes into AI-ready assets.

Computer Software
1980

AI Summary

This role is for a Field Marketing Manager covering the EMEA region, with a primary focus on the UK and Southern Europe. The manager will execute regional marketing programs, including field events, digital campaigns, and localizations, while collaborating closely with sales teams, SDRs, and global marketing. Key responsibilities include developing regional marketing plans, managing budgets, and coordinating PR and influencer initiatives. The ideal candidate has 3-5 years of B2B field marketing experience, preferably in SaaS, and fluency in English and French. The position requires approximately 30% travel across the region.

Role DNA

Job Complexity

Easy Hard

Pace & Pressure

Relaxed Fast-paced

Autonomy Level

Guided Full Ownership

Communication Load

Independent Highly Collaborative

AI Insight The role involves strategic planning, multi-channel execution, and stakeholder management, but the responsibilities are clearly defined and supported by a team, making it moderately challenging.

Salary Analysis

AI Insight No salary was provided in the job listing. Based on US market data for a Field Marketing Manager in the tech/SaaS industry, the estimated median salary is $95,000, with a typical range of $70,000 to $120,000. Factors such as location and experience may affect the actual offer.

Key Skills

Field Marketing B2B Marketing Demand Generation Event Marketing Marketing Automation CRM Project Management Budget Management Multi-channel Campaigns French Language

Cover Letter Sample

Dear Hiring Manager,

I am writing to express my strong interest in the Field Marketing Manager position for EMEA. With over 4 years of experience in B2B field marketing within the SaaS industry, I have successfully executed regional multi-channel campaigns that drove pipeline growth and enhanced brand awareness. My background includes managing field events, digital marketing, and collaborating closely with sales teams to align strategies with business objectives.

I am particularly drawn to this opportunity at Actian because of the chance to develop and localize global marketing programs for the EMEA market. I am fluent in English and French, and have experience working across European markets, including the UK and Southern Europe. My ability to balance strategic planning with hands-on execution makes me confident in my ability to deliver measurable results.

I look forward to the possibility of contributing to Actian's success and would welcome the opportunity to discuss my qualifications further. Thank you for your consideration.

Sincerely, [Your Name]

Possible Interview Questions

Can you describe a successful regional marketing campaign you executed that involved coordination with sales teams?

I planned a multi-channel campaign including a live webinar and targeted email sequences, working with sales to align on key accounts. We saw a 30% increase in qualified leads and a 15% boost in pipeline value.

How do you prioritize marketing activities when managing multiple deadlines and stakeholders?

I use a priority matrix aligned with business goals, and I maintain regular communication with stakeholders to adjust timelines. I also leverage project management tools like Asana to track progress.

How would you approach localizing a global campaign for the UK and Southern European markets?

I would review the global assets for cultural relevance, adjust messaging and imagery, and translate content where needed. I'd also test the campaign with local sales reps to ensure it resonates.

Describe your experience with marketing automation platforms and how you measure campaign performance.

I have used Marketo and HubSpot to execute campaigns and track metrics like MQLs, SQLs, and ROI. I set up dashboards to report on key KPIs and make data-driven adjustments.

How do you handle the travel requirement of 30% for this role, and can you share an example of managing logistics for a trade show?

I am comfortable with travel and plan ahead to balance event attendance with ongoing work. For a recent trade show, I coordinated booth design, staff training, lead capture systems, and post-event follow-up, resulting in a 20% increase in leads from the event.

The EMEA Field Marketing Manager will join Actian’s marketing team to support awareness, demand generation, and pipeline development across the EMEA region, with a primary focus on the UK and Southern Europe. This role is responsible for executing regional marketing programs, including field events, sales-aligned campaigns, digital marketing activities, regional PR and influencer initiatives, and the localisation of global marketing programs. Working closely with local sales teams and the wider marketing organisation, the Field Marketing Manager will help deliver programs that engage prospects and customers, support pipeline growth, and contribute to regional business objectives. Reporting to the Marketing Director, EMEA & APAC (based in Germany), this role serves as the primary field marketing contact for the region and helps ensure effective coordination between sales and marketing.

Responsibilities:

Act as the primary marketing partner to the UK and Southern Europe sales teams, maintaining regular communication to align on priorities, share updates, and gather feedback.

Develop regional marketing plans in collaboration with Sales and the Marketing Director, balancing regional priorities, budget, and available marketing resources.

Provide guidance to Sales and SDR teams on how to best leverage marketing programs, campaigns, events, and content to support pipeline and account engagement objectives.

Execute regional marketing programs in partnership with Sales, ensuring activities support agreed business priorities, pipeline goals, and customer engagement objectives.

Collaborate with global and regional marketing teams to ensure UK and Southern Europe priorities are reflected in broader campaigns and initiatives.

Plan and execute field marketing activities including third-party events, customer events, executive programs, webinars, digital campaigns, and email marketing, coordinating with agencies and internal teams where required.

Support strategic account initiatives by aligning marketing activities with account priorities and regional sales objectives.

Partner closely with SDR teams to support event follow-up, campaign execution, and strategic account engagement activities.

Adapt global campaigns, programs, and content for regional audiences to ensure local relevance and effectiveness.

Coordinate regional PR, influencer, and community engagement activities to increase awareness and support regional marketing objectives.

Identify and develop customer advocacy opportunities, including customer stories, references, speaking opportunities, and event participation.

Lead regional trade show planning and event logistics, working with internal stakeholders, agencies, venues, and third-party organisers.

Monitor, measure, and report on marketing activity performance, providing recommendations to improve future results and maximise return on investment.

Manage regional marketing budgets and ensure activities are delivered effectively and in line with agreed objectives.

Requirements:

Bachelor’s degree required.

3–5 years of experience in field marketing or a related B2B discipline, ideally within SaaS or data analytics.

Proven track record in building and executing regional, multi-channel marketing plans within budget.

Proficient in marketing automation platforms and CRM systems for campaign execution, lead tracking, and performance measurement.

Strong project management skills with the ability to prioritise and manage multiple deadlines and stakeholders independently.

Excellent written and verbal communication in English and French; additional European language skills such as Spanish or Italian are a plus.

Experience with short-form content creation (e.g. emails, web copy, blog posts) and hands-on use of digital channels including social and email.

Comfortable using a variety of MarTech tools to support campaign delivery and reporting.

This role requires approximately 30% travel across the assigned region, including attendance at industry events, customer meetings, partner engagements, and internal sales activities.

What We Offer:

Be part of a fast-growing, innovative company shaping the future of Data Intelligence.

Work in a collaborative, inclusive, and high-performance environment.

Competitive compensation and opportunities for career growth.

Attractive career and training opportunities

Appreciation, trust and respect on all levels

Success-oriented compensation

Work-life balance in a home office with flexible working hours

State of the artwork equipment

Work & travel in an international environment

Team events, trade fairs and seasonal on-site company parties

Why Join Us? At Actian, we are passionate about innovation and teamwork. This role is perfect for someone who thrives in a dynamic environment, loves creating an efficient and welcoming workspace, and enjoys working closely with a talented team.

Interested? We’d love to hear from you! Let’s discuss how you can contribute to our success while growing your career with us.

We value diversity at our company. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which the candidate is applying.

Apply now >