Customer Marketing Manager

Remote from: USA
Salary, yearly, USD: 100,000 - 140,000
Department: Marketing & Sales
Employment type: Full Time,
Job posted: 18 Jun 2026
Apply before: 18 Jul 2026
Experience level: Midweight
Views / Applies: 18 / 4

Dataiku is the Platform for AI Success that unites people, orchestration, and governance to turn AI investments into measurable business outcomes.

Computer Software
2013

AI Summary

Dataiku is seeking a Customer Marketing Manager to develop customer success stories and amplify the voice of Global 2000 customers. This role involves creating compelling customer content, managing advocacy initiatives, and activating customer proof points across marketing, sales, and communications. The position requires content development, customer advocacy, and cross-functional program management within an established marketing strategy. Success depends on being a content creator, customer advocate, and marketing program operator. The role reports to the Senior Manager of Customer Marketing and focuses on execution and program support.

Role DNA

Job Complexity

Easy Hard

Pace & Pressure

Relaxed Fast-paced

Autonomy Level

Guided Full Ownership

Communication Load

Independent Highly Collaborative

AI Insight The role requires balancing content creation, customer advocacy, and coordination across multiple teams, which is moderately challenging but manageable for experienced professionals.

Salary Analysis

AI Insight The offered salary range of $100,000 to $140,000 places this role in the upper tier of the market for Customer Marketing Managers in the US, which typically ranges from $90,000 to $130,000. This is competitive and should attract qualified candidates.

Key Skills

Customer Marketing Content Development Customer Advocacy Case Studies Cross-functional Collaboration Program Management Storytelling Marketing Operations Sales Enablement Brand Consistency

Cover Letter Sample

I am excited to apply for the Customer Marketing Manager position at Dataiku. With a strong background in content development and customer advocacy, I have successfully amplified customer stories to drive business impact. My experience includes collaborating cross-functionally to create compelling case studies and coordinate customer programs. I am eager to bring my skills in storytelling and program management to Dataiku to help showcase the transformative power of its AI platform. Thank you for considering my application.

Possible Interview Questions

Can you describe a time when you developed a customer success story that significantly impacted marketing or sales outcomes?

At my previous company, I collaborated with a key customer in the healthcare sector to document their journey from pilot to full deployment. The resulting case study was used across sales enablement and generated a 20% increase in qualified leads for that vertical.

How do you prioritize and manage multiple customer stories and advocacy requests from different teams?

I use a centralized pipeline tool to track all requests and align them with business priorities. I regularly sync with sales, product marketing, and customer success to ensure the most impactful stories are developed first, and I communicate timelines clearly to stakeholders.

What strategies do you use to recruit and maintain a roster of customer advocates?

I focus on building relationships by understanding customer goals and offering value through exclusive events and recognition. I also work closely with customer success to identify happy customers and tailor engagement opportunities to their interests, ensuring a positive experience.

How do you ensure that customer content remains consistent with brand guidelines while highlighting unique customer perspectives?

I start with a detailed brief that outlines the key message and aligns with our brand voice. During interviews, I capture the customer's unique language, then edit to maintain consistency. I also involve brand and legal teams early in the approval process to ensure compliance without losing authenticity.

Can you provide an example of a challenging cross-functional project you managed and how you ensured its success?

I led a customer storytelling initiative that required input from sales, product, and legal. I established a clear project plan with milestones, held weekly check-ins, and used a shared document for approvals. Despite tight deadlines, we launched the campaign on time and exceeded engagement targets by 30%.

Dataiku is the Platform for AI Success, the enterprise orchestration layer for building, deploying, and governing AI. In a single environment, teams design and operate analytics, machine learning, and AI agents with the transparency, collaboration, and control enterprises require. Sitting above data platforms, cloud infrastructure, and AI services, Dataiku connects the full enterprise AI stack — empowering organizations to run AI across multi-vendor environments with centralized governance.
The world’s leading companies rely on Dataiku to operationalize AI and run it as a true business performance engine delivering measurable value. For more, visit the Dataiku blog, LinkedIn, X, and YouTube.

Dataiku is seeking a Customer Marketing Manager to help bring our customer success stories to life and amplify the voice of our Global 2000 customers across the market. Reporting to the Senior Manager of Customer Marketing, this role will be responsible for developing compelling customer content, managing advocacy initiatives, and activating customer proof points across marketing, sales, analyst relations, and corporate communications programs.

This role is focused on execution, content development, and program support within an established customer marketing strategy.

You will work with customers and cross-functional teams to develop customer stories and marketing content for use across campaigns, sales, and communications.

Success in this role requires equal parts content creator, customer advocate, and marketing program operator—someone who can not only develop great stories but also ensure those stories are activated across the business to drive measurable impact.

Key Responsibilities

Customer Storytelling & Content Development

Develop customer marketing content, including written case studies, executive narratives, testimonials, blog posts, and digital assets
Partner directly with customers and internal stakeholders to identify, capture, develop, and secure approval of compelling stories that demonstrate measurable business outcomes and business transformation.
Conduct customer interviews and translate complex technical and business achievements into engaging, audience-focused narratives.
Ensure all customer-facing content meets Dataiku’s standards for quality, accuracy, brand consistency, and regulatory compliance.
Maintain a pipeline of customer stories aligned to defined content needs and priorities.

Customer Advocacy & Reference Activation

Support the growth and activation of Dataiku’s customer advocacy ecosystem.
Recruit and coordinate customer advocates in partnership with Customer Success, Account Teams, and Executive Sponsors.
Coordinate customer participation in events, webinars, analyst engagements, media opportunities, product launches, and peer-to-peer activities.
Support a smooth and positive experience for customer advocates throughout their engagement with Dataiku.
Track advocacy activity and identify opportunities to deepen engagement over time.

Customer Proof Activation & Business Impact

Partner with Product Marketing, Demand Generation, Field Marketing, Sales, PR, Analyst Relations, andContent teams to deploy customer stories across campaigns, sales enablement, and communications.
Identify opportunities to repurpose and adapt customer content for use across multiple audiences and stages of the customer journey.

Cross-Functional Program Management & Operations

Serve as a key liaison across Customer Success, Sales, Product Marketing, Brand, Corporate Communications, Field Marketing, and other stakeholders to align customer marketing activities with business priorities.
Manage end-to-end execution of customer marketing initiatives, including project planning, stakeholder communications, approvals, legal reviews, customer permissions, and publication workflows.
Support the identification and prioritization of customer stories, advocates, and reference opportunities based on strategic business needs.
Maintain accurate records of customer references, content assets, advocacy activities, and participation history within Champion and related systems, ensuring materials remain organized, discoverable, and accessible.
Support program reporting, measurement, and performance tracking to help optimize customer marketing and advocacy efforts.

Program Growth & Innovation

Stay current on customer marketing best practices, advocacy trends, content formats, and emerging technologies.
Explore and leverage AI-powered tools and workflows to improve content development, customer research, program management, and operational efficiency.
Contribute ideas to improve customer storytelling and content formats that strengthen Dataiku’s market presence and customer community.

What we’re looking for:

Required:

5+ years of experience in customer marketing, content marketing, advocacy, communications, public relations, or related B2B marketing roles.
Experience creating customer-facing content such as case studies, customer stories, videos, executive content, blogs, or thought leadership assets.
Strong interviewing, writing, editing, and storytelling skills with the ability to translate complex business and technical concepts into compelling narratives.
Experience managing cross-functional projects involving multiple stakeholders and competing priorities.
Demonstrated ability to build trusted relationships with customers, executives, sales teams, and internal partners.
Excellent organizational, communication, and project management skills.
Strong attention to detail and ability to manage multiple projects simultaneously.
Demonstrated ability to incorporate AI-powered tools into day-to-day work, including content creation, research, marketing tools, or project management.

Preferred:

Experience working in SaaS, enterprise software, AI, analytics, data, or technology companies.
Familiarity with customer advocacy, reference management, or community platforms.

Success in This Role

Dataiku consistently produces high-quality customer stories that showcase measurable business outcomes and customer success.
Customer advocates actively participate in strategic marketing, sales, analyst, and event initiatives.
Customer proof points are effectively activated across campaigns, sales programs, events, analyst relations, and communications initiatives.
Customer stories contribute meaningfully to awareness, engagement, pipeline creation, sales acceleration, and market credibility.
Internal teams can easily discover, access, and activate customer references and content assets.
Advocacy participation and customer storytelling efforts continue to scale while maintaining a world-class customer experience.
The customer marketing function is recognized as a strategic driver of trust, credibility, customer engagement, and business growth across the organization.

Compensation and Benefits

The final compensation package for this role will be determined during the interview process and is based on a variety of factors, including, but not limited to, geographic location, internal equity, education, skill set, experience and training. Eligible roles may also be entitled to receive commission or other variable compensation through Dataiku’s incentive compensation program.

Dataiku also offers comprehensive benefits, including stock options, medical, dental, and vision plans, flexible spending accounts, pre-tax commuter benefits, a 401k company match, paid vacations and sick leave, paid parental leave, employer paid disability coverage, and additional health and wellbeing perks and benefits. Dataiku reserves the right to amend or modify employee perks and benefits at any time.

US only national base pay ranges

$100,000—$140,000 USD

What are you waiting for!

At Dataiku, you’ll be part of a journey to shape the ever-evolving world of AI. We’re not just building a product; we’re crafting the future of AI. If you’re ready to make a significant impact in a company that values innovation, collaboration, and your personal growth, we can’t wait to welcome you to Dataiku! And if you’d like to learn even more about working here, you can visit our Dataiku LinkedIn page.

Our practices are rooted in the idea that everyone should be treated with dignity, decency and fairness. Dataiku also believes that a diverse identity is a source of strength and allows us to optimize across the many dimensions that are needed for our success. Therefore, we are proud to be an equal opportunity employer. All employment practices are based on business needs, without regard to race, ethnicity, gender identity or expression, sexual orientation, religion, age, neurodiversity, disability status, citizenship, veteran status or any other aspect which makes an individual unique or protected by laws and regulations in the locations where we operate. This applies to all policies and procedures related to recruitment and hiring, compensation, benefits, performance, promotion and termination and all other conditions and terms of employment. If you need assistance or an accommodation, please contact us at: [email protected]

Protect yourself from fraudulent recruitment activity

Dataiku will never ask you for payment of any type during the interview or hiring process. Other than our video-conference application, Zoom, we will also never ask you to make purchases or download third-party applications during the process. If you experience something out of the ordinary or suspect fraudulent activity, please review our page on identifying and reporting fraudulent activity here.

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