Account Director – Agencies

Remote from: USA
Salary, yearly, USD: 98,000 - 170,000
Department: Sales
Employment type: Full Time,
Job posted: 3 Jul 2026
Apply before: 3 Aug 2026
Experience level: Director
Views / Applies: 37 / 1

About company

About NielsenIQ

The Full View of the Consumer

Market Research
1923

Actively Hiring

AI Summary

This Account Director role at NielsenIQ focuses on expanding the company's footprint within media agencies. The position involves developing and executing a strategic sales plan to increase revenue through audience data, planning, and measurement solutions. Key responsibilities include prospecting, negotiating contracts, and maintaining a sales pipeline. The ideal candidate has at least 8 years of business development experience in media, ad tech, or data analytics, with a strong network of agency contacts. The role requires a self-motivated, consultative approach and offers a competitive salary with benefits.

Role DNA

Job Complexity

Easy Hard

Pace & Pressure

Relaxed Fast-paced

Autonomy Level

Guided Full Ownership

Communication Load

Independent Highly Collaborative

AI Insight Requires 8+ years of experience, proven sales track record, and deep industry knowledge, but manageable with experience.

Salary Analysis

AI Insight The offered salary range of $93,800 - $170,000 is competitive for the NYC metro area and aligns with market rates for senior Account Directors in media and data analytics.

Core Skills Required

Business Development Sales Strategy Media Agencies Programmatic Advertising Audience Data Client Relationship Management Negotiation Pipeline Management Data Analytics Strategic Sales Planning

Cover Letter Sample

Dear Hiring Manager,

I am excited to apply for the Account Director - Agencies position at NielsenIQ. With over eight years of experience in business development within the media and data analytics space, I have a proven track record of exceeding sales targets and building long-term client relationships. My deep understanding of programmatic advertising, audience data, and media buying processes allows me to effectively position NIQ's solutions to meet agency needs.

In my previous role, I successfully expanded revenue with enterprise clients by employing a consultative sales approach and developing strategic proposals. I have established contacts within major media and social agencies, which I am eager to leverage to drive NIQ's growth. I am confident that my skills in pipeline management, negotiation, and cross-functional collaboration make me a strong fit for this role.

I look forward to the opportunity to discuss how I can contribute to NielsenIQ's success. Thank you for considering my application.

Sincerely,
[Your Name]

Sample Interview Questions

Describe your experience with consultative selling in the media agency space.

In my previous role, I focused on understanding each client's unique business challenges and goals. For example, with a large media agency, I identified a gap in their audience targeting capabilities and proposed a tailored data solution that improved their campaign ROI by 20%. This approach helped build trust and led to a multi-year contract.

How do you prioritize and manage a pipeline of sales opportunities?

I use a CRM system to track all leads and deals, categorizing them by stage, value, and urgency. I allocate time based on potential revenue and closing probability. I also set weekly goals for prospecting and follow-ups, regularly reviewing metrics to adjust priorities.

Can you provide an example of a difficult negotiation and how you handled it?

I once negotiated a contract with a skeptical agency that wanted significant discounts. Instead of giving in, I demonstrated value through a pilot program showing measurable improvements. We agreed on a tiered pricing model based on performance, which ultimately met both parties' needs and secured a three-year deal.

How do you stay updated on trends in ad tech and data analytics?

I regularly attend industry conferences, read publications like AdExchanger, and participate in webinars. I also network with peers and leverage internal resources to ensure my knowledge is current, which helps me provide informed recommendations to clients.

How would you approach building relationships with key decision-makers at a new agency?

I start by researching the agency's structure and pain points through LinkedIn and industry news. I then reach out with a personalized value proposition, often offering an educational session on data-driven planning. Consistent follow-ups and sharing relevant insights help establish credibility and trust over time.

Company Description

R25_0023575

#LI-Remote – must be based in NYC Metropolitan area to be considered.

Work Environment: While this role is remote, it is field-facing by nature and includes regular travel (up to 25%) to meet with agencies, build relationships, and lead educational sessions.

Job Description

About this job

This is an exciting opportunity to play a key role in expanding NielsenIQ’s (NIQ) footprint within the media agency space. Your primary responsibility will be to engage with media agencies, developing and executing a strategic sales plan to increase revenue through NIQ audience data, planning and measurement solutions. Leveraging your industry expertise, you will drive long-term client relationships, optimize client investments, and help agencies utilize NIQ’s data to improve audience targeting, planning and campaign measurement. We’re looking for someone with digital and data sales experience. The ideal candidate will be determined, self-motivated, and willing to go the extra mile while hunting for new business. We are looking for an out-of-the box thinker who can capitalize on new opportunities and thrive in a strong team-based environment.

Key responsibilities:

Responsible for prospecting, networking, and developing new business opportunities with media agencies.

Employ a consultative approach to deeply understand clients’ needs and position NIQ solutions to solve their business challenges.

Communicate effectively with clients both written and orally and provide excellent customer support.

Generating sales leads and maintaining a pipeline of sales opportunities across a portfolio of clients consistent with NIQ’s growth strategy.

Negotiate annual or multi-year contracts and ensure maximum renewal rate.

Develop insightful presentations and educate clients on current NIQ capabilities and resources.

Achieving sales quota consistent with NIQ margin goals and delivery expectations.

Collaborate with Customer Success and Product teams to ensure client satisfaction, renewal and growth which each account.

Qualifications

Minimum 8 years of experience in business development or sales, preferably within the media agency, ad tech or data analytics space.

Strong understanding of programmatic, audience data, measurement solutions and media buying processes within media agencies.

Established contacts within Media & Social Agencies required

Proven track record of meeting or exceeding sales targets and growing revenue with large enterprise clients.

Exceptional relationship-building, negotiation, and communication skills.

Experienced in scoping and developing proposals and negotiation strategies.

Analytical mindset with the ability to translate data into actionable insights.

Excellent sales pipeline management skills with a track record of predictability and consistency.

Ability to work independently and collaboratively in a fast-paced, dynamic environment.

Proficient in Microsoft Office software.

BA with a concentration in Communications, Marketing or Media a plus.

US Benefits:

Comprehensive healthcare plan (medical, Rx, dental and vision)

Flexible spending accounts and Health Savings Accounts (including company contributions)

Life and AD&D insurance

401(k) retirement plan including company matching contributions

Disability insurance

Tuition Reimbursement

Additional Information

This role has a market-competitive salary with an anticipated base compensation of the following range: $93,800.00 – $170,000.00.
Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a sales-based incentive or performance-based bonus. Other benefits include flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support and more.

Our Benefits

Flexible working environment
Volunteer time off
LinkedIn Learning
Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion

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