Senior Customer Advocacy Manager

Remote from: USA
Salary, yearly, USD: 155,000 - 170,000
Department: Customer Success
Employment type: Full Time,
Job posted: 26 Jun 2026
Apply before: 26 Jul 2026
Experience level: Senior
Views / Applies: 11 / 3

About company

About Skillsoft

Skillsoft is a leading provider of online learning and talent management solutions.

E-learning
1998

Actively Hiring

AI Summary

Skillsoft is seeking a Senior Customer Advocacy Manager to lead their global customer advocacy program, turning customer outcomes into powerful assets for sales, marketing, and brand impact. This strategic individual contributor role involves building scalable customer reference programs, developing strong relationships with senior customer stakeholders, and amplifying customer stories across multiple channels. The ideal candidate will have 12+ years of experience in customer marketing or advocacy within B2B SaaS, with strong storytelling and cross-functional collaboration skills. This high-visibility role directly influences the company's growth by partnering with Sales, Marketing, and Customer Success. The base salary range is $155,000-$170,000 annually.

Role DNA

Job Complexity

Easy Hard

Pace & Pressure

Relaxed Fast-paced

Autonomy Level

Guided Full Ownership

Communication Load

Independent Highly Collaborative

AI Insight This role requires 12+ years of experience and management of complex cross-functional programs, making it a challenging senior-level position.

Salary Analysis

AI Insight The offered salary of $155,000-$170,000 is competitive and within the typical market range for a senior customer advocacy manager in B2B SaaS, which spans from $120,000 to $200,000. The median of $162,500 aligns well with industry standards for this level of experience and responsibility.

Key Skills

Customer Advocacy Customer Marketing Customer Reference Programs B2B SaaS Storytelling Sales Enablement Cross-functional Collaboration Program Management Customer Success Content Strategy

Cover Letter Sample

I am writing to express my strong interest in the Senior Customer Advocacy Manager position at Skillsoft. With over 12 years of experience in customer marketing and advocacy within B2B SaaS, I have a proven track record of building scalable programs that amplify customer voices and drive business results.

My expertise includes developing strategic customer reference programs, crafting compelling case studies and testimonials, and collaborating cross-functionally with sales, marketing, and customer success teams. I am particularly drawn to Skillsoft's mission of empowering organizations through skills, and I am excited about the opportunity to elevate customer stories that demonstrate tangible impact.

Throughout my career, I have successfully managed global advocacy initiatives, ensured customer satisfaction, and contributed to revenue growth. I am confident that my skills in program management, storytelling, and stakeholder engagement align perfectly with the requirements of this role.

I look forward to the possibility of contributing to Skillsoft's next phase of growth and would welcome the chance to discuss how my background can add value to your team.

Possible Interview Questions

Can you describe a time when you built a customer advocacy program from scratch? What were the key steps and outcomes?

I started by identifying high-value customers through data analysis and sales team input. I developed a tiered program with clear benefits for advocates, such as executive visibility and exclusive events. I implemented a streamlined process for requesting and approving references. Within six months, we increased customer references by 40% and closed three major deals with advocate involvement.

How do you balance short-term sales needs with long-term brand storytelling in an advocacy program?

I prioritize building a robust pipeline of advocates and stories. For immediate sales needs, I maintain a ready pool of references and bite-sized testimonials. For long-term brand building, I focus on in-depth case studies and thought leadership articles. I work closely with sales to forecast needs and with marketing to plan content calendars, ensuring both areas are supported.

How do you measure the success of a customer advocacy program?

Key metrics include the number of active advocates, reference request fulfillment rate, influence on deal velocity and win rates, content production quantity and quality, advocate satisfaction scores, and program ROI. I also track qualitative feedback from internal stakeholders and customer engagement in program activities.

Describe a challenging situation where you had to manage conflicting priorities between sales and marketing. How did you handle it?

Once, sales urgently needed a reference for a large deal, but the customer was already fatigued from recent requests. I negotiated with sales to schedule a brief call and prepared the customer with a clear agenda. Simultaneously, I worked with marketing to reduce other demands on that advocate. The deal closed successfully, and the customer remained engaged.

What strategies do you use to prevent advocate fatigue?

I set up a centralized tracking system to monitor all requests and limit frequency per advocate. I offer diverse participation options (e.g., written quotes, video snippets, panel discussions). I also create a feedback loop where advocates can set their preferences, and I regularly thank them with small tokens of appreciation and exclusive insights.

At Skillsoft, we believe skills fuel growth. Our mission is to empower every organization and every learner to turn constant change into continuous growth. As part of the team, your skills will help organizations understand what skills they have, what they need next, and how to apply them in ways that drive real performance and progress.

Sr. Customer Advocacy Manager

At Skillsoft, we believe our customers are our greatest storytellers. We’re seeking a strategic marketer to lead our advocacy program, turning customer outcomes into one of our most powerful assets for sales, marketing, and brand impact. This role centers on customer storytelling, amplifying the voices of thought leaders and practitioners across industries that are transforming their workforces with Skillsoft.

In this exciting senior individual contributor role, you will have the opportunity to partner closely with Sales, Marketing, and Customer Success to identify and elevate customer advocates, build scalable programs, and deliver compelling narratives that demonstrate the impact of Skillsoft’s platform on business performance. This is a high-visibility role with direct influence on the company’s next phase of growth.

Responsibilities:

Own Skillsoft’s global customer advocacy program, including customer reference, peer reviews and awards.
Build and manage a scalable customer reference program, including intake, advocate matching, approval workflows, tracking, governance, and guardrails to protect customer relationships and prevent advocate fatigue.
Find, develop, and amplify customer stories that reinforce Skillsoft’s corporate narrative, product value, market differentiation, and measurable business outcomes.
Develop strong relationships with senior customer stakeholders and create opportunities for them to share their experiences through case studies, testimonials, videos, peer engagement, events, media, and speaking opportunities.
Partner with Sales and Customer Success to deliver high-impact customer proof that supports strategic deals, accelerates pipeline, strengthens competitive positioning, and deepens customer relationships.
Partner with Product Marketing, Corporate Marketing, Field Marketing, Events, and Analyst Relations to activate customer stories across campaigns, web, social, analyst briefings, events, and field programs.
Establish scalable systems, tools, and reporting to maintain approved customer proof points, track advocacy activity, measure business impact, manage participation, and grow program engagement.
Ensure customers receive meaningful value from advocacy opportunities, positioning them as thought leaders while strengthening their partnership with Skillsoft.

Skills & Qualifications Required:

12+ years of experience in customer marketing, advocacy, or reference programs within B2B SaaS or enterprise technology with a Bachelor’s degree or commensurate experience.
Skilled at and experience with building trust and relationships with executive-level customers and internal stakeholders.
Strong storyteller experience who can translate outcomes into narratives that resonate with decision-makers.
Be a Program-minded marketer who can balance near-term sales needs with long-term brand storytelling.
Collaborative partner who thrives at the intersection of Sales, Customer Success, and Marketing.
Ability to be organized, resourceful, and comfortable managing multiple initiatives at once.
Energized by creating two-way advocacy programs that make customers feel celebrated and connected.

Target base salary range for this job requisition is anticipated to be approximately $155,000- $170,000 annualized.

We also offer Enterprise benefits including but not limited to: medical, dental, vision, and paid time off

The company may modify salaries, salary ranges and/or Pay Plans from time to time as it deems necessary.

MORE ABOUT SKILLSOFT:

Skillsoft (NYSE: SKIL) is a global leader in AI-native skills management for the human + AI era. By unifying learning, real-time skills intelligence, and workforce insights, Skillsoft helps enterprises build their Skillforce™ — humans and AI working together to drive measurable business outcomes. Through personalized, interactive learning across leadership, technology, and compliance, Skillsoft enables organizations to close critical skill gaps and accelerate transformation. Skillsoft is trusted by thousands of organizations worldwide, including 60% of the Fortune 1000, and supports a global community of more than 105 million learners. Learn more at skillsoft.com.

Thank you for taking the time to learn more about us.
If this opportunity intrigues you, we would love for you to apply!

NOTE TO EMPLOYMENT AGENCIES: We value the partnerships we have built with our preferred vendors. Skillsoft does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Skillsoft employee or hiring manager in any form without a signed Skillsoft Employment Agency Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.

Skillsoft is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.

Apply now >