CRM Manager (ManyChat)

Remote from: Europe
Annual salary: Undisclosed
Salary information is not provided for this position. Check our Salary Directory to estimate the average compensation for similar roles.
Department: Marketing & Sales
Employment type: Full Time,
Job posted: 29 Jun 2026
Apply before: 29 Jul 2026
Experience level: Midweight
Views / Applies: 67 / 12

Crafting Consumer Products of Tomorrow

Actively Hiring

AI Summary

Ruby Labs is seeking an experienced CRM Manager to own lifecycle marketing and conversational automation using ManyChat. The role involves building and optimizing multi-channel messaging flows across Facebook Messenger and Instagram DM to drive player activation, retention, and reactivation. Key responsibilities include managing automation architecture, segmentation, campaign execution, A/B testing, and performance reporting. The ideal candidate has 3+ years of CRM experience with hands-on ManyChat expertise and a data-driven approach. This is a remote position within CET timezone, offering unlimited PTO and paid national holidays.

Role DNA

Job Complexity

Easy Hard

Pace & Pressure

Relaxed Fast-paced

Autonomy Level

Guided Full Ownership

Communication Load

Independent Highly Collaborative

AI Insight The role requires specialized technical skills in ManyChat and a deep understanding of lifecycle marketing, which is moderately complex. However, it is not an entry-level position, and the candidate must handle strategy, execution, and reporting autonomously.

Salary Analysis

AI Insight The offered salary is not specified; however, based on market standards for a CRM Manager with ManyChat expertise in the US, the typical range is $70,000-$120,000 per year. Competitiveness depends on experience and location.

Core Skills Required

CRM ManyChat Marketing Automation Lifecycle Marketing Facebook Messenger Instagram DM Segmentation A/B Testing Data Analysis Personalization

Cover Letter Sample

I am writing to express my strong interest in the CRM Manager position at Ruby Labs. With over 3 years of hands-on experience in ManyChat and a proven track record in lifecycle marketing, I am confident in my ability to drive player engagement and revenue through automated messaging flows. My expertise includes building complex multi-step automations, segmentation, and A/B testing to optimize open and conversion rates.

In my previous role, I successfully increased retention by 30% through targeted re-engagement campaigns on Facebook Messenger and Instagram DM. I am deeply familiar with integrating ManyChat with CRM systems and data tools to ensure seamless data flow and personalization. I thrive in data-driven environments and enjoy turning insights into actionable strategies.

I am particularly drawn to Ruby Labs' innovative culture and the opportunity to own the full CRM stack for a high-impact project. I am eager to apply my skills in a remote, collaborative team that values autonomy and results. Thank you for considering my application. I look forward to the possibility of contributing to Ruby Labs' success.

Sample Interview Questions

Can you describe a complex ManyChat flow you built from scratch? What was the goal and how did you measure success?

I built a multi-step re-engagement flow for an e-commerce client that included a win-back offer, a survey, and dynamic content based on past purchases. The goal was to reduce churn by 15%. I tracked open rate, click-through rate, and conversion rate. The flow achieved a 20% reduction in churn within three months.

How do you approach segmentation for lifecycle marketing? Give an example of a segment you created and the strategy behind it.

I segment users based on behavior like recency, frequency, and monetary value. For example, I created a 'high-value dormant' segment for customers who hadn't purchased in 60 days but had a high LTV. I designed a tailored win-back sequence with personalized incentives, resulting in a 10% reactivation rate.

Describe a time you used A/B testing to optimize a campaign. What were the key learnings?

I tested two subject lines for a promotional campaign: one urgent ('Limited Time Offer') and one personalized ('John, Your Exclusive Deal'). The personalized version had a 40% higher open rate. I learned that personalization and relevance significantly outperform generic urgency in our audience.

How do you ensure compliance with platform policies and data regulations in your CRM campaigns?

I stay updated on Facebook and Instagram's messaging policies, including opt-in requirements and message frequency caps. I also implement double opt-in for subscriptions and provide clear unsubscribe options. Additionally, I ensure data handling complies with GDPR and CCPA by using consent management tools.

How would you align CRM messaging with other marketing channels like paid social and content?

I would coordinate with the paid social and content teams to ensure consistent messaging and timing. For example, if a new product is launching, I'd schedule CRM emails and sequences to complement the ad campaign, using similar creative and CTAs. I also use UTM parameters to track cross-channel attribution.

About us

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we’re always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

About the role

We are looking for an experienced CRM Manager to own lifecycle marketing and conversational automation at one of our projects. Anchored in ManyChat, you will build and optimize multi-channel messaging flows — across Facebook Messenger and Instagram DMs — to drive player activation, retention, and reactivation. This is a high-impact role for someone who thinks in funnels, obsesses over open rates, and can turn data into revenue-generating automation.

Key Responsibilities

ManyChat Ownership — Build, manage, and continuously optimize ManyChat flows across Facebook Messenger and Instagram DMs. Own the full automation architecture from lead capture to conversion and retention.
Lifecycle Strategy — Design and execute lifecycle marketing strategies covering activation, onboarding, engagement, retention, and reactivation across all CRM channels.
Segmentation & Personalization — Build and maintain player segments based on behavior, activity stage, and lifetime value. Deliver targeted, personalized messaging that drives action.
Campaign Execution — Plan and deploy promotional campaigns, bonus announcements, event-based triggers, and re-engagement sequences in coordination with the wider marketing team.
A/B Testing & Optimization — Continuously test message copy, timing, flow structure, and CTAs. Establish clear winner criteria and apply learnings across campaigns.
Performance Reporting — Own CRM KPIs including open rate, click-through rate, conversion rate, churn reduction, and revenue contribution. Deliver structured weekly reporting to leadership.
Cross-Channel Coordination — Align CRM messaging with paid social, organic content, and product promotions to ensure a coherent player experience across all touchpoints.
Tool & Integration Management — Manage ManyChat integrations with external platforms (CRMs, payment systems, data tools). Identify and implement improvements to the automation stack.
Compliance — Ensure all messaging complies with platform policies, opt-in/opt-out requirements, and applicable regulations.

Qualifications

3+ years of experience in CRM, lifecycle marketing, or marketing automation, with hands-on ManyChat experience required.
Proven ability to build complex, multi-step automation flows that drive measurable business outcomes.
Strong understanding of segmentation, behavioral triggers, and personalization best practices.
Experience managing Facebook Messenger campaigns.
Data-driven approach to optimization — comfortable analyzing funnel metrics and making decisions based on performance data.
Familiarity with integrating ManyChat with external tools (CRMs, Zapier, webhooks, or similar).
Experience in online gaming, sweepstakes, subscription products, or high-volume consumer apps is a strong plus.
Strong written English with an ability to craft concise, high-converting message copy.
Advanced AI user — able to leverage AI tools to improve automation, generate copy variants, and analyze performance patterns.

Location

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Benefits

Discover the perks of being part of our vibrant team! We offer:

Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!

Interview Process

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

Recruiter Screening (40 minutes)
Technical Interview (45 minutes)
Final Interview (30 minutes)

Life at Ruby Labs

At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day.

This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.

Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success.

#LI-Remote

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