About this role.
Ruby Labs is seeking a Junior User Acquisition Manager to handle Snapchat ad campaigns, focusing on daily optimization, creative testing, and performance analysis. The role involves executing and optimizing campaigns across multiple funnels, managing budgets, and collaborating with creative teams. Ideal candidates are self-motivated, analytical, and adaptable to fast-paced changes. This fully remote position offers unlimited PTO and a company-provided MacBook.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
3/5Pace & Pressure
5/5Autonomy Level
4/5Communication Load
4/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
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Cover letter sample
Dear Hiring Manager,
I am writing to express my interest in the Junior User Acquisition Manager position at Ruby Labs. With a strong background in digital marketing and hands-on experience with Snapchat ads, I am confident in my ability to drive performance and optimize campaigns effectively.
In my previous role, I successfully managed ad accounts, focusing on metrics like eCPA and ROAS, and consistently met ROI targets. I am highly analytical and thrive in fast-paced environments, quickly adapting to new strategies and tools.
I am excited about the opportunity to join Ruby Labs and contribute to your innovative products. Thank you for considering my application.
Sincerely,
[Your Name]
Sample interview questions
I start by analyzing key metrics like CPA and CPM, then segment audiences to test different creatives and bids. I use A/B testing to identify winning combinations and scale budgets accordingly, while pausing underperforming ads.
In a previous role, a campaign's CPA spiked suddenly. I immediately paused the underperforming ad sets, analyzed audience data to find the discrepancy, and reallocated budget to better-performing segments. Within 24 hours, CPA returned to target.
I follow Snapchat's official blog, participate in webinars, and join marketing communities. I also experiment with new features in small test campaigns to understand their impact before scaling.
I share performance data with creative managers, highlighting which visuals and copy resonate best. We hold weekly meetings to brainstorm new concepts based on trends and audience feedback, ensuring creatives align with campaign goals.
I focus on ROAS, CPA, CPM, and conversion rates. However, I also look at cohort performance and audience retention to ensure long-term value. Balancing short-term efficiency with sustainable growth is key.
About us
Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we’re always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/
About the role
We are looking for a Junior User Acquisition Manager who will participate in daily growth marketing activities and operations on SnapChat. The ideal candidate is self-motivated, self-driven, eager to grow and learn, with strong adaptability to fast changes and a quick learning ability.
You are expected to work directly inside ad accounts every day across various funnels, based on strategy and planning, launch and optimize campaigns, and make performance analysis and apply relevant changes that will facilitate metric improvements.
Results, efficiency, and ROI are the primary measures of success. If you are excited about managing budgets, regions and driving measurable growth this role is for you.
Key Responsibilities
Execute and optimize sales campaigns across SnapChat, covering multiple funnels, including worldwide and standalone segments
Keep on track of adapting relevant creative sets to the campaigns, optimise ad sets with bids and budgets and applicable ad combinations
Take full control and ownership of testing creatives generated for SnapChat and also adapt from Meta, analyze ad performance, deliver reporting, and identify key trends and insights
Deeply analyse the testing creative tendencies, identify winners, locate them individually in new campaigns and in existing ones for optimisation
Analyse cohort performance, create dedicated campaigns for genders, age segments, interest based ones
Continuously monitor and optimize performance on a daily and hourly basis across budgets, audiences, placements, creatives, and bids
Maintain clear UA processes by following assigned strategies and executing daily tasks, including campaign launches, creative transitions, and funnel switching
Develop custom and lookalike audience campaigns, create campaigns based on interests
Collaborate closely with Creative Managers to source, test, and iterate creative ideas, identifying and scaling top-performing concepts based on performance data
Ensure disciplined execution across account structure, testing frameworks, scaling logic, and performance monitoring
Qualifications
Understanding of key performance metrics, including eCPA, ROAS, CPM
Experience managing worldwide campaigns with deep knowledge of targeting options, placements, audience segmentation, and budget management
Performance-focused – being keen on meeting the target CPA and ROI goals to scaling performance efficiently
Analytical ability to evaluate performance reports and structure campaigns by region, age, gender, and audience segments
Ability to quickly identify, react to, and resolve performance issues within short timeframes
Self-motivated and proactive, with strong adaptability to fast changes, fast problem-solving skills, and a quick learning ability
Excellent communication skills with the ability to effectively collaborate across cross-functional teams
Location
Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.
Benefits
Discover the perks of being part of our vibrant team! We offer:
Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here:
Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!
Interview Process
After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:
Recruiter Screening (40 minutes)
Technical Interview (30 minutes)
Final Interview (30 minutes)
Life at Ruby Labs
At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day.
This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.
Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success.
#LI-Remote
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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