About this role.
CapsLock is seeking an experienced Media Buyer specializing in Google and Meta platforms to develop, deploy, and optimize paid media campaigns. The role requires 5+ years in digital performance marketing and 3+ years in paid advertising, with a focus on lead generation and high-volume budget management. Key responsibilities include daily campaign monitoring, budget allocation, KPI achievement, and contributing to AI-driven creative development. The position offers remote work, paid time off, learning opportunities, and benefits like home office support and medical coverage. This is a long-term role for proactive, analytical candidates who thrive in a fast-paced, performance-driven environment.
Role DNA
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Job Complexity
4/5Pace & Pressure
5/5Autonomy Level
4/5Communication Load
4/5Salary analysis
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Core skills
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Cover letter sample
I am excited to apply for the Media Buyer position at CapsLock. With over 5 years of experience in digital performance marketing, I have a proven track record of managing high-volume campaigns and large budgets across Google and Meta platforms. My expertise in lead generation and data-driven optimization aligns with your need for a proactive and analytical buyer. I am eager to contribute to CapsLock's client success and would welcome the opportunity to discuss my qualifications further.
Sample interview questions
I was managing a $500k monthly budget for a lead generation client. I analyzed audience segments and identified underperforming ones, reallocating budget to top-performing segments. I also tested new ad creatives and landing pages, which improved conversion rates by 20% and lowered CPA by 15% within two weeks.
I follow industry blogs like Search Engine Land, attend webinars from Google and Meta, and participate in online communities. I also allocate time weekly to test new features in sandbox accounts to understand their impact before implementing them on client campaigns.
While analyzing campaign data, I noticed a high conversion rate from a specific age group in a certain region. I created a dedicated campaign targeting that segment with tailored creatives, which resulted in a 30% increase in conversions and a 10% drop in CPA.
I start by analyzing historical performance and set preliminary budgets based on ROI. I continuously monitor real-time data and shift budgets weekly to the platform delivering the best results. I also use incrementality testing to ensure budgets are not oversaturated.
I have used tools like Gemini and ChatGPT to generate ad copy ideas and image prompts for A/B testing. For instance, I used AI to create multiple headlines and descriptions, then ran split tests to identify the highest-performing variations, improving CTR by 12%.
Description
About Us
CapsLock is a company that specializes in providing digital marketing services to businesses that are facing sales growth challenges. Our comprehensive services include sales consulting, data analytics, and recruitment support, all seamlessly integrated to ensure efficient and accelerated growth.
Our company was founded by industry professionals with expertise in IT, design, and data analytics. We identified a significant need for an exclusive, scalable customer acquisition solution in the market. Our vision is to provide a unique integrated solution for B2C clients that enables profitable customer acquisition, flexible scaling, and optimized internal processes.
At CapsLock, our core values center around our people, client orientation, quality, continuous improvement, integrity, and fostering strong relationships. Our team is diverse and skilled, speaking 10+ languages, and located worldwide. We are dedicated to pioneering new and efficient marketing strategies to ensure our clients’ success.
Job Responsibilities:
- Develop, deploy, and optimize paid media campaigns across multiple digital platforms with high conversion rates and maximized profitability.
- Manage budget allocations and bid parameters to deliver the most efficient results.
- Active (daily) awareness of campaign performance.
- Test new ideas based on insights gained from campaign management.
- Proactively and effectively optimize media buys utilizing KPIs.
- Ensure that campaign KPIs and objectives are met both near and long term.
- Achieving assigned unit goals at or below the target cost-per-acquisition
- Actively contribute to AI creative development for managed sources and team clients
- Identify opportunities to drive efficiencies and improvements
Requirements
Qualifications:
- 5+ years experience in digital performance marketing with a focus on media buying
- 3+ years of PAID ADVERTISING experience
- Strong experience with Facebook/Google as a main instrument
- Experience in lead generation
- Proven track record handling high campaign volume, large budgets, complex targeting strategies, and driving results.
- Understanding of marketing funnels, channels, attribution, and performance metrics
- Analytical mind to analyze data and metrics and translate insight into actionable strategies
- Proactive approach in proposals of new/different ideas, solutions for problems and main KPI improvement
- Prior experience with AI creative design tools like Gemini, Sora, etc. (Optional but a plus)
- Strategic and creative
- Organizational and multitasking abilities
- Desire to learn new things and not afraid to take risks
- Ability to quickly learn new ad platforms and tools
- Upper-Intermediate English level
- Be open to a long-term working relationship (2+ years)
***NO agency owners, NO sub-hire!!!***
Why do we deserve your attention?
Not only do we offer fair and competitive pay, but we also provide perks and benefits that support your well-being and growth. Here are some of them:
Remote Work
We are a truly remote-first company. You choose where you feel the most productive and comfortable to make an impact.
Paid Time Off
Work-life balance matters to us, and we support it with paid time off for rest, personal time, or simply doing what makes you happy.
Ongoing Learning
We believe in curiosity and growth. That’s why we support continuous learning with workshops, online courses, conferences, and certifications.
Home Office
We help you set up your perfect workspace by covering equipment and furniture expenses, so you can do your best work from home.
Physical Well-Being
From gym memberships and yoga classes to home workout equipment or even a bicycle, we give you the flexibility to stay active your way.
Unlimited Sick Days
Your health matters. Take the time you need to rest and recover – we’ll be here when you’re ready to return.
Medical Coverage
We support you and your family with reimbursement for medical insurance and health-related expenses, including dental care and psychological support.
Co-Working Space
If you sometimes crave a change of scenery or more social interaction, we’ll cover the full cost of a co-working space.
Fun Stuff
From gaming nights and fitness challenges to annual retreats at world-class resorts, we make sure there’s never a shortage of fun and connection.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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