About this role.
Acquia seeks a senior Partner Marketing Director to build and scale its go-to-market motion with agencies, system integrators, and technology partners. The role owns partner positioning, joint value propositions, co-sell plays, enablement assets, and the operating model for repeatable partner execution. This leader will work as a peer to Product Marketing, Partner, Sales, and RevOps leadership while measuring partner-sourced pipeline, influenced revenue, and attachment rates. The position requires strategic leadership, strong live presentation and demo capabilities, AI-enabled working practices, and approximately 15% travel.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
5/5Pace & Pressure
5/5Autonomy Level
5/5Communication Load
5/5Salary analysis
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Core skills
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Cover letter sample
Dear Hiring Team,
I am excited to apply for the Partner Marketing Director role at Acquia. My background in partner and product go-to-market strategy, joint value propositions, and cross-functional program leadership would enable me to build repeatable co-sell motions across agency, SI, and technology partners.
I bring a data-driven approach to partner enablement and performance measurement, with experience aligning marketing, sales, partner teams, and operations around pipeline and revenue outcomes. I am particularly drawn to Acquia's focus on AI-enabled execution, compelling live storytelling, and creating practical programs that partners can run independently.
I would welcome the opportunity to help strengthen Acquia's partner ecosystem and accelerate market impact across its solution portfolio.
Sample interview questions
I would explain the market opportunity, target partner segments, joint value proposition, enablement plan, governance model, and the metrics used to validate adoption. A strong example would show how I moved from partner research and positioning to launched co-sell plays that produced measurable pipeline or revenue.
I would start with the partner's business model, customer segments, services margin, and strategic priorities. I would then connect Acquia's platform capabilities to a differentiated customer outcome and define a clear Signal-to-Value-to-Action story, supported by proof points, sales assets, and an actionable co-sell motion.
I would track partner-sourced pipeline, partner-influenced pipeline and revenue, partner-attached deal rate, conversion rates by co-sell play, enablement adoption, campaign engagement, and time to first partner-led opportunity. I would review these metrics with Sales, Partner leadership, and RevOps to identify where messaging, coverage, or execution needs adjustment.
I would involve representative partner sellers early, create concise role-specific assets, and embed them in the partner's existing sales cadence rather than treating them as a content library. I would measure usage, certification or training completion, field feedback, and opportunity-level adoption, then iterate based on what helps sellers advance real deals.
I use AI to accelerate research, first drafts, analysis, workflow automation, and content adaptation, while retaining human ownership of positioning, partner context, fact validation, and final messaging. I establish clear review standards and use automation where it removes repetitive work rather than where it could weaken strategic differentiation or customer trust.
About Acquia
Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that engage customers, enhance conversions, and help businesses stand out.
Headquartered in Boston, MA, Acquia is a Great Place to Work-CertifiedTM company, is listed as one of the world’s top software companies by The Software Report, and is positioned as a market leader by the analyst community. We are Acquia. We are building for the future and we want you to be a part of it!
Career Exploration at Acquia
Our recruitment process is designed to empower you in making the most informed decisions. Acquia is committed to providing an inclusive, transparent, efficient, and educational interview experience that cultivates exploration into career opportunities at Acquia
You will discover the opportunity to grow your career here and learn from a global team that empowers you to exceed boundaries and achieve the extraordinary.
ABOUT THE ROLE
Reporting to the VP of Platform & Solutions Marketing, the Partner Marketing Director owns how Acquia goes to market with and through our partner ecosystem agencies, system integrators, and technology partners across our solution portfolio. You own the partner commercial story, the co-sell plays partners run, and the operating model that makes partner GTM repeatable rather than a pile of one-off decks.
This is a leadership seat for someone who drives programs to done. We use AI to do the job better and faster and automate the work that doesn’t matter, and everyone on this team demos and presents on stage. This is a strategy role, not a behind-the-keyboard one.
RESPONSIBILITIES
- Own partner GTM strategy and narrative across the solution portfolio, and the case for why building on Acquia is the smart bet for an agency or SI practice.
- Define the partner messaging, positioning, and the tactics that will drive the most impact, coordinating across Product Marketing, Partner leadership, partner marketing, partner enablement, and the regional partner team.
- Build joint value propositions, co-sell plays, and joint Path-to-Value assets on a value-selling spine (Signal > Value > Action) that a partner’s sellers can run without you in the room.
- Build partner enablement that gets used pitch decks, battlecards, solution briefs, demo narratives, campaign-in-a-box and prove adoption.
- Operate at the PMM, Partner, Sales, and RevOps team as a peer of the existing leadership, comfortable in pipeline reviews and deal desks.
- Define and report partner-sourced and partner-influenced pipeline, partner-attached deal rate, and partner-influenced revenue.
- Support partner events including travel to support key events or to collaborate in person with our partners (~15% travel)
QUALIFICATIONS
- 7+ years in product marketing, partner / channel marketing, or partner GTM, including time at a level where you owned the strategy.
- Exceptional program management and leadership. You run complex, cross-functional programs end to end. You lead the room, make decisions without waiting for consensus, and get things moving. People align to your cadence and things ship.
- Familiarity with the agency / SI ecosystem and how those businesses make money.
- A track record of building a partner or channel GTM motion from the ground up, not just maintaining one.
- A strategist, not a content marketer. You drive positioning and strategy and think critically about the moments of impact.
- AI-first ways of working. You use AI to move faster research, drafting, analysis, automation and have a clear point of view on where it helps and where it gets in the way.
- Presentation and demo skills. Everyone here presents and demos on stage; you are compelling live, whether it is a partner keynote, a co-sell pitch, or an internal readout.
- Cross-functional operating chops as a peer of sales, not a vendor to it.
PREFERRED QUALIFICATIONS
- Experience in MarTech, DXP, CMS, or AI-adjacent enterprise software.
- Familiarity with Drupal and its implementation-partner community.
Why Acquia
Acquia is the digital experience platform built for a world where your audience isn’t only human. Its agents too. We help the world’s most ambitious brands build, deliver, and optimize digital experiences — powered by Drupal.
This role sits at the intersection of community, content, and category creation. You will have executive support, a clear mandate, and the opportunity to define what developer relations looks like for a modern DXP.
We are an organization that embraces innovation and the potential of AI to enhance our processes and improve our work. We are always looking for individuals who are open to learning new technologies and collaborating with AI tools to achieve our goals.
Acquia is proud to provide best-in-class benefits to help our employees and their families maintain a healthy body and mind. Core Benefits include: competitive healthcare coverage, wellness programs, take it when you need it time off, parental leave, recognition programs, and much more!
Final compensation will be commensurate with your experience and will be determined by a variety of factors, including city of residence, relevant skillset, and job-related knowledge.
Acquia is an equal opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veterans status or any other protected status or characteristic under federal, state or local law unrelated to the ability to perform the job.
Pay Range
$174,000—$200,000 USD
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