About this role.
This is a remote SEO Specialist II position with Cox Automotive, supporting Dealer.com's Premium SEO/GEO services. The role involves analyzing website performance, implementing white-hat optimization tactics, and collaborating with clients and internal teams like Dealer Marketing Managers and Copywriters. Key duties include creating performance reports, improving local SEO, troubleshooting negative trends, and staying updated on SEO/GEO best practices. The position requires strong data analysis skills and effective client communication, with a focus on achieving subscriber goals. This is a full-time individual contributor role with a variable shift and a competitive hourly rate.
Role DNA
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Job Complexity
3/5Pace & Pressure
3/5Autonomy Level
3/5Communication Load
4/5Salary analysis
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Core skills
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Cover letter sample
Dear Hiring Manager,
I am excited to apply for the SEO Specialist II position at Cox Automotive. With a strong background in search engine optimization and digital marketing, I have successfully helped businesses improve their organic visibility and achieve measurable growth. My experience includes analyzing website performance, implementing technical SEO strategies, and collaborating with cross-functional teams to drive results.
I am particularly drawn to this role because of the opportunity to work remotely and contribute to Dealer.com's Premium SEO/GEO services. I have extensive experience with tools like SEMrush, Google Search Console, and Google Analytics, and I am skilled at translating data into actionable insights. I am confident in my ability to enhance client site performance and provide the high-level support required for this position.
Thank you for considering my application. I look forward to the possibility of discussing how my skills can benefit your team.
Sincerely, [Your Name]
Sample interview questions
I have conducted technical SEO audits using tools like Screaming Frog and SEMrush, identifying issues such as crawl errors, duplicate content, and site speed problems. I prioritize based on impact and effort, focusing first on issues that directly affect crawlability and user experience, such as robots.txt blocks or broken links. I then create a roadmap and collaborate with developers to implement fixes.
For local SEO, I ensure each location has a consistent NAP across citations, optimize Google Business Profiles with relevant categories, photos, and posts, and build local backlinks. I also monitor local keywords and use tools like Local Falcon to track visibility. For multi-location businesses, I create a strategy that balances corporate guidelines with local-specific content and reviews.
I would first listen to the client's concerns and acknowledge their frustration. Then, I would present data showing recent trends, contextualize any algorithmic changes or industry factors, and highlight any wins. I would clearly explain the actions we've taken and outline a concrete strategy with realistic timelines. I would also set expectations that SEO is a long-term process and offer to adjust tactics if needed.
I prioritize organic traffic, keyword rankings, conversion rate, and leads generated, as these directly tie to business goals. I also track engagement metrics like bounce rate and time on page, along with technical metrics like page speed and crawl errors. It's important to tie SEO efforts to revenue, so I use form submissions and e-commerce conversions to measure true success.
I regularly follow industry blogs like Moz, Search Engine Journal, and Google's official updates. I also participate in webinars and team knowledge sessions. For generative engines, I experiment with how content appears in AI-generated answers and focus on creating clear, authoritative content that follows structured data and natural language patterns. I also test prompts and track metrics like LLM visits.
Company
Cox Automotive – USA
Job Family Group
Marketing
Job Profile
Search Engine Optimization Support Specialist II
Management Level
Individual Contributor
Flexible Work Option
Can work remotely anywhere in the specified country
Travel %
No
Work Shift
Variable
Compensation
Hourly base pay rate is $22.02 – $33.08/hour. The hourly base rate may vary within the anticipated range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include commission (annual, monthly, etc.) and/or an incentive program.
Job Description
The SEO Specialist II is responsible for delivering Dealer.com’s Premium level of Search/Generative Engine Optimization services to help achieve subscribers’ goals. This includes analyzing website performance data (traffic, rankings, etc.), evaluating clients’ websites, and determining actions to improve site performance. Monthly collaboration on strategy with clients and internal stakeholders like the Dealer Marketing Managers, SEO Copywriters, Performance Managers, Campaign Coordinators, and Social Coordinators is involved. The SEO Specialist II is expected to be on client calls for support as needed.
This is a fully remote USA position
KEY RESPONSIBLITIES:
Creates reports to review website performance, on- and off-site optimizations and work completed, and proactive ongoing organic/generative optimization strategy. Collaborate with internal stakeholders on additional strategies to help the client achieve their goals and generally act as consultant for the client’s online search/generative engine presence.
Improve Local SEO presence for our clients by implementing proven local SEO tactics and executing Google Posts. Report on Local SEO KPIs such as local visibility and Google Business Page views and interactions.
Provides support on monthly marketing calls with clients as needed; this could include support with technical expertise, and/or reinforcing the value of Dealer.com’s SEO programs and saving potential cancellations.
Completes search/generative engine related requests like market and competitive research, webpage optimization, Google My Business optimization, and analysis of analytics as needed on demand.
Collaborate with internal stakeholders (Dealer Marketing Managers, Copywriters, Performance Managers, Campaign Coordinators, Social Coordinators) on digital marketing strategies to support the client.
Improve client site performance and KPIs by utilizing white hat search/generative engine optimization tactics. Implement determined strategic content strategy based on site performance, dealer needs and a cohesive marketing strategy led by our Dealer Marketing Managers; appropriately optimize custom pages and content added to the site.
Utilizing various analytics platforms, analyze and evaluate website performance including, but not limited to, organic/LLM visits, visitors, form submissions, conversion rate, bounce rate, and visibility (keyword/prompt ranking data) to determine level of client performance and identify areas of opportunities.
Consolidates and synthesizes customer data and organic/generative website performance and presents information in client-facing reports that articulates the value of the Premium SEO/GEO program. Reports include key performance metrics, impact of previous SEO/GEO strategies, site challenges and solutions, opportunities, content strategy, and work completed with context.
Utilize 3rd party tools like Copyscape, Majestic SEO, SEM Rush, Google Search Console, Google Trends, SEOGets, Local Falcon, DBA Platform and Moz Pro to assist with identifying potential site opportunities.
Troubleshoot negative trends in key performance indicators and search/generative engine visibility. With assistance, determine cause of trend and take corrective action.
Continually increase SEO/GEO knowledge by attending team knowledge share sessions, office hours, and other continuing education opportunities organized. Proactively identify and address implications of algorithm changes to search results pages, and AI changes to clients as needed.
Provides advice, mentoring, and training for newer SEO team members.
All other duties as assigned.
COMPETENCIES FOR SUCCESS:
Customer Focus
Drive for Results
Functional/Technical Skills
Time Management
Presentation Skills
Qualifications:
Minimum-
High School Diploma/GED and 3 years’ experience in a related field.
OR the right candidate could also have a different combination, such as any level degree/certification beyond a HS diploma/GED in a related discipline and up to 1 year of experience.
OR 5 years’ experience in a related field
Understanding of how search algorithms work
Knowledge of search engine optimization tactics
Strong customer service and client relationship skills required
Ability to manage competing priorities
Working knowledge of Google Analytics, Google Search Console, and other industry tools
Excellent written and verbal communication skills
Self-directed, driven, and enthusiastic
Basic knowledge of HTML
Basic knowledge of Microsoft Office
Preferred-
Automotive experience, broad knowledge of digital marketing strategy
Additional certifications (Google Analytics, Adwords, Hubspot, etc.)
Drug Testing
To be employed in this role, you’ll need to clear a pre-employment drug test. Cox Automotive does not currently administer a pre-employment drug test for marijuana for this position. However, we are a drug-free workplace, so the possession, use or being under the influence of drugs illegal under federal or state law during work hours, on company property and/or in company vehicles is prohibited.
Benefits
Employees are eligible to receive a minimum of sixteen hours of paid time off every month and seven paid holidays throughout the calendar year. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
About Us
Through groundbreaking technology and a commitment to stellar experiences for drivers and dealers alike, Cox Automotive employees are transforming the way the world buys, owns, sells – or simply uses – cars. Cox Automotive employees get to work on iconic consumer brands like Autotrader and Kelley Blue Book and industry-leading dealer-facing companies like vAuto and Manheim, all while enjoying the people-centered atmosphere that is central to our life at Cox. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer – All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
EOE, including disability/vets
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship. No OPT, CPT, STEM/OPT or visa sponsorship now or in future.
Application Deadline: 07/31/2026
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