About this role.
Wati is seeking a Content & SEO Specialist to lead content creation, SEO optimization, email marketing, and landing page development for its AI-powered customer engagement platform. This role requires a strategic thinker who can align content with the marketing funnel, drive organic growth, and support multi-channel campaigns across Latin American markets. The ideal candidate is fluent in Spanish and Portuguese with strong B2B SaaS experience, analytical skills, and the ability to collaborate across teams. You will play a key role in positioning Wati as a thought leader while directly impacting lead generation and conversion metrics.
Role DNA
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Job Complexity
4/5Pace & Pressure
4/5Autonomy Level
4/5Communication Load
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Core skills
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Cover letter sample
Dear Hiring Manager,
I am excited to apply for the Content & SEO Specialist position at Wati. With a strong background in B2B SaaS content strategy, hands-on SEO execution, and bilingual proficiency in Spanish and Portuguese, I am drawn to Wati's innovative AI-powered platform and its global revenue growth mission. My experience includes building editorial calendars, conducting keyword research, and optimizing landing pages to increase organic traffic and conversions.
In my previous roles, I successfully led content production that aligned with sales and customer success objectives, producing educational materials that positioned brands as thought leaders. I am highly proficient with Ahrefs, SEMrush, Google Search Console, and email automation tools, allowing me to connect content directly to business metrics. I thrive in collaborative environments and enjoy working cross-functionally with design, product, and performance marketing teams.
I am particularly passionate about the Latin American market and have produced content that resonates with diverse audiences across ES-LATAM and PT-BR. I am confident that my analytical mindset, creativity, and technical SEO expertise would help Wati accelerate its organic growth and brand authority.
I would welcome the opportunity to discuss how my skills align with your team's goals. Thank you for your time and consideration.
Sincerely,
[Your Name]
Sample interview questions
I start by analyzing the buyer journey and identifying keywords with high commercial intent that align with revenue goals. I use tools like SEMrush or Ahrefs to assess search volume, keyword difficulty, and gaps compared to competitors. I also consider the audience's language and cultural nuances, especially for LATAM markets, and prioritize topics that support the marketing funnel—from top-of-funnel educational content to bottom-of-funnel conversion-focused pages.
At my previous company, I noticed a high-intent keyword cluster was underperforming. I created a comprehensive guide and optimized the on-page elements, including meta tags, internal linking, and content structure. Over three months, organic traffic to that cluster increased by 80%, and the page became a top lead source. I tracked metrics like sessions, keyword rankings, and form submissions to demonstrate impact.
I would segment by region, as Spanish varies greatly between countries. I'd conduct localized keyword research using region-specific tools and adapt examples, tone, and references to match local business practices. I would also leverage native speakers for review and use performance data to refine. For instance, content for Mexico might emphasize WhatsApp business usage differently than for Argentina.
First, I clarify the target audience, value proposition, and desired action. I collaborate with the product team to gather technical details and with design to ensure visual alignment. For the copy, I lead with a strong headline, focus on benefits, and include social proof. I ensure the page is SEO-optimized with relevant keywords and fast-loading elements. Finally, I set up A/B testing for headlines and CTAs to improve conversion rates.
I focus on both leading and lagging indicators. Leading metrics include keyword rankings, organic sessions, and email open/click rates. Lagging metrics include SQLs generated from content, MQL conversion rates, and revenue attributed to content campaigns. I use tools like Google Analytics, Search Console, and marketing automation to track these. Ultimately, I align content KPIs with business objectives, such as driving demo requests or product sign-ups.
About Wati
Started as a WhatsApp team inbox in 2020, Wati has evolved into an AI-powered customer engagement platform that goes beyond a single channel. Designed for businesses that sell, support, and grow through conversations, Wati observes customer intent in real time, decides the next best revenue action, and executes it across marketing, sales, and support — on WhatsApp, Instagram, Facebook, TikTok, SMS, and more.
Trusted by over 16,000 customers across 190+ countries, Wati simplifies complex operations and business conversations with a unified inbox, no-code automation, and Wati AI powered by AI Copilot, Astra AI Agent and flexibility to add your own LLMs/AI.
Proudly backed by Tiger Global, Sequoia Capital, DST Global, and Shopify, and recognised as a Premium Partner of Meta and Google.
Wati, the AI-Powered Customer Engagement Platform for Revenue Growth.
Responsibilities
- Plan, write, and edit blog content, including editorial topics aligned with SEO strategy and the marketing funnel.
- Conduct keyword research and on-page SEO optimization, ensuring content is discovered organically by the target audience.
- Create and manage email marketing flows, including lead nurturing and institutional communications.
- Develop market educational content with the Customer Success and Sales teams, turning Wati as a Thought Leadership & Brand Educator.
- Create and optimize landing pages focused on conversion, aligned with acquisition and lead generation campaigns.
- Monitor content performance (organic traffic, rankings, engagement) and adjust strategy based on data.
- Collaborate with Performance Marketing, Design, and Product teams to ensure message and brand consistency.
Requirements
- Experience in B2B SaaS or martech.
- Spanish & Portuguese speaker (required).
- Fluent English (required).
- Portuguese is a plus, but not required.
- Prior experience in content creation, copywriting, and on-page SEO.
- Familiarity with SEO tools (e.g., Ahrefs, SEMrush, Google Search Console).
- Experience with email marketing and automation platforms.
- Familiarity with building landing pages (LP builder / CMS tools).
- Analytical mindset and ability to connect content production to business metrics.
Nice to have
- Experience in B2B SaaS or martech.
- Knowledge of the WhatsApp automation / conversational AI market.
- Experience producing content for multiple Latin American markets (ES-LATAM and PT-BR).
- Fluency in Portuguese.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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